Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
How This Founder Who Was Banned From Every Ad Platform Still Built A $1M Brand
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✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Viv Conway built a multi-million dollar s*x toy brand helping women unlock bedroom confidence. Started with activewear at university in 2014, grew Instagram organically, turned that into a social media agency, then launched Girls Get Off. Bank denied her an account - she crossed out "confidential" on the denial letter, sent it to journalists, got five news articles and the BNZ CEO personally messaging her. Now that's PR strategy. On today's episode we discussed: • The "you're not special" mindset shift - why she stopped comparing herself to others who seemed to have it easier • Turning setbacks into attention - how bank rejections and business challenges became organic marketing opportunities • Building community in a taboo space - why relatability and validation matter more than competing on price • E-commerce framework: awareness → web traffic → conversion, leveraging other people's traffic (ads, influencers, partnerships) • Zig when others zag - copying successful brands keeps you invisible If you're building an e-commerce brand and want to understand community, differentiation, and turning chaos into opportunity - this shows how. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Viv on: https://www.instagram.com/vivconway_/
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