Freedom Formula Podcast
Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.
In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.
Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.
You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.
If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.
Because freedom is a choice.
Freedom Formula Podcast
Brain Expert Reveals Why Staying Broke And Stuck Feels Safer To Your Brain Than Winning
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JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME
https://join.freedomacademy.com.au/opt-in-page
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Most founders think their business problems are strategy, cash flow, or operations. But Hannah Conkey says the real problem is running in their subconscious.
So I invited her on this week’s podcast, to expose what's actually sabotaging high-performing leaders.
Hannah, Founder and CEO of Mind Pilot, is a neuroscience consultant working with venture-backed founders.
Here's what we uncovered:
→ Your biggest bottleneck is you. Every founder brings their entire baggage into the business. No strategy fixes self-sabotage.
→ Smart operators self-sabotage without knowing it. You hit heights, trauma happens, things recede. Then subconsciously you prevent yourself from going back there. You stay stuck.
→ Stress literally lowers your IQ. Under pressure, cognitive function drops. That bad decision months ago? You were operating with a compromised brain.
→ Burnout wrecks your judgment, not just your health. The bigger your business, the more decisions required. But if you're burnt out, you're making them with a broken brain.
→ You say you value one thing, do the opposite. Confirmation bias traps you in limiting stories. You seek evidence to prove your own limitations.
→ The founder matters more than the business idea. An average founder with self-awareness beats a genius running unconscious patterns.
→ What got you here won't get you there. The mindset that built $1M won't build $10M. You hit a ceiling and blame the market.
Really, you're blocking yourself. If you've ever made a decision under pressure and only understood how bad it was months later - this explains exactly why.
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