The Found & Funded Podcast
Found & Funded, the Entrepreneurship Through Acquisition podcast for searchers by search experts, where we explore the route to business ownership without having that million dollar idea.
The Found & Funded Podcast
Episode 4: Building a Holdco - The Value Creation Playbook
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Carl Lundberg
Sergey Sushentsev, Co-Founder of Astra Holdings, shares how a failed succession plan sparked his journey into ETA. He unpacks his deal sourcing tactics, Astra’s 3-step value creation playbook - professionalise, incentivise, digitise - and why the HoldCo model is a game-changer for long-term growth.
