Business and a Brew
Welcome to Business and a Brew – the podcast where real conversations about business happen over a good drink. Hosted by Danielle and Simon, this show brings together two friends with years of shared experiences, lessons learned, and plenty of stories to tell.
We’re here to explore the highs, lows, and in-betweens of business, from awkward challenges to unexpected victories. No topic is off the table – if it’s part of the entrepreneurial journey, we’re talking about it. Whether you’re looking for relatable advice, fresh perspectives, or just a laugh, you’ll find it here.
Think of us as your business buddies, chatting over coffee (or something stronger), keeping it real and keeping you entertained. So, grab your brew of choice, tune in, and let’s get talking. Cheers!
Business and a Brew
How Tropicana Threw $35 Billion Out of the Window
Rebrands are supposed to be fresh, exciting, and a little bit fancy. But sometimes, they’re just a really expensive way to upset literally everyone.
First up, the orange juice disaster of 2009. Tropicana decided to ditch the classic orange-with-a-straw design and go full minimalist. The result? A 20% sales drop, a $35 million packaging fail, and $30 billion in lost revenue before they sheepishly slapped the old design back on the shelf. Cheers to that.
Then there’s Gap, who in 2010 thought they’d outgrown their iconic blue box. The internet disagreed... loudly. Within days, there were 20,000 angry comments and 14,000 parody logos doing the rounds. Safe to say, the new logo didn’t last the week.
And let’s not forget MasterCard’s bold $10 million move… to add a third circle. That’s it. Just one more circle. Riveting stuff.
It’s a tale of brand loyalty, design disasters, and the kind of feedback no marketing team wants.
About Simon and Danielle:
Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.
Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.
Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.
Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.
Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.