Beyond Costs: Championing Customer-Centric Supply Chains

This episode explores the critical gap between supply chain leaders and C-suite executives on the importance of prioritizing customer experience over mere cost reduction. EY argues for the adoption of a customer-centric supply chain model that integrates advanced AI and real-time analytics to enhance responsiveness and adapt to changing customer needs. The hosts discuss the necessary cultural transformations within organizations that prioritize collaborative and data-driven approaches, aiming to elevate the supply chain from a traditional cost center to a vital strategic asset that drives customer satisfaction and business growth.