Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
Ecommerce Marketing Metrics That Actually Matter in 2025
Your ecommerce ads metrics might be lying to you.
There are a handful of essential metrics every ecommerce business needs to track to stay profitable.
From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend.
We explore why some advertising metrics in ecom can actually conflict with each other, and the ideal stats that indicate whether you're spending too much or too little on advertising.
Whether you're investing thousands in paid ads for your ecom store or just getting started…
This episode will give you the framework to measure what matters and make data-driven decisions about your marketing spend. So you can grow your store.
Key Moments:
01:30 How to measure ad spend vs revenue
03:35 How to calculate TRUE customer acquisition costs
05:00 Why short-term LTV matters more than long-term (for ecommerce)
06:15 Ideal LTV/CAC ratio ranges for measuring marketing efficiency
08:20 Balance traffic costs with conversion rates for optimal performance
09:15 Why high traffic doesn't always mean better marketing performance
Ready to stop guessing and start measuring what matters so you can grow your ecom store?
Be sure to pay close attention to transform how you track and optimize your ecommerce marketing.
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