Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
Think paying for your Shopify store brand name in Google Ads is burning money? Think again.
Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.
In this actionable episode designed for ecommerce store owners, you'll discover:
- Why protecting your brand terms from competitors is more critical than ever
- The hidden ROI advantage of brand keyword campaigns
- How to strategically update messaging during promotions and sales
- Advanced audience exclusion techniques for larger accounts
- Why Performance Max makes brand bidding even more important
Key moments:
00:01:10 Secure digital real estate from competitors
00:02:35 Quick message updates versus slow SEO changes
00:04:00 Low-cost clicks with high conversion potential
00:05:25 Performance Max campaign considerations
00:06:30 Advanced audience targeting strategies
00:07:40 Volume requirements for custom audiences
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