Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
URGENT Meta Advertising Update For Health & Wellness Brands
If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns.
This even extends to financial & political ads 🤯
Thankfully, there IS a way to stay compliant without sacrificing results.
In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action plan to protect your campaigns.
Discover the specific settings to adjust in your ad account, how to request more time to implement changes, and strategic workarounds to maintain campaign performance - all while staying compliant.
From pixel modifications to custom conversion setup, you'll get step-by-step guidance on adapting your campaigns.
Whether you're in supplements, cosmetics, medical services or any health-related field, this episode gives you the roadmap to navigate Meta's policy changes successfully.
Key moments:
00:00:30 New Meta policy affecting health/wellness advertisers
00:02:30 How to request policy review extension
00:05:20 Pivot to page view optimisation
00:06:15 Custom conversion setup using thank you pages
00:08:30 Turn off automatic advanced matching
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