Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
This Profitable Klaviyo “Segmenting” Tactic Is So EASY It Feels ILLEGAL (Instant Profit Boost)
What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time?
There’s one “segment strategy” that makes it possible.
In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees.
This 5-minute masterclass focuses on one specific segment that can transform your ecom email marketing performance.
Follow along to create the right lists and segments for your Klaviyo account and Shopify store.
What makes this approach especially valuable is how it simultaneously improves three key metrics:
✅It increases your open rates by removing non-engagers
✅Generates more revenue by focusing on active subscribers
✅Reduces your monthly Klaviyo costs by eliminating profiles you're paying for but getting no value from.
Key moments:
00:01:00 Lists vs segments in Klaviyo
00:01:50 Segments for list cleaning
00:02:30 Identifying inactive subscribers (permanent)
00:03:30 Walk through
Ready to stop wasting money on subscribers who will never see your messages?
Tune in to this episode now to implement this strategy for your Klaviyo account and Shopify store today!
===
🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey
Follow Simply Converting Online:
https://www.simplyconverting.com/
