Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
4 Hidden Google Ads Columns That Can Transform eCommerce Profits
The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.
In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial for maximising ROI.
By understanding these columns - you'll gain clarity on where your ad dollars are actually going.
Luke walks through exactly how to use the Products section view to identify which items are consuming your budget versus generating returns in your Shopify store.
You'll discover the crucial difference between important but sometimes confusing metrics, and how this helps identify products that might appear unsuccessful - but are actually driving significant cross-selling revenue.
Plus, learn how to quickly exclude underperforming products to redirect your budget toward higher-converting items.
Key moments
00:00:50 Which products are eating all the budget vs generating returns
00:01:10 Cost of Goods Sold & Shopify
00:03:30 Filter by cost to see which products consume most budget
00:05:10 Lead unit sold vs cross sell unit sold
00:07:10 Exclude high-cost low-converting products
Ready to stop wasting ad spend and discover which products actually deserve your budget?
Tune in to transform how you evaluate Google Ads performance for your ecommerce business.
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