Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
Stop WASTING Your Meta Ad Budget on This Common Learning Phase Mistake
Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.
In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake.
After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budget was stuck in the learning phase. This was preventing Facebook's algorithm from ever optimising properly.
Join Luke as he shares exactly how to check your own learning phase percentage, why campaign fragmentation is killing performance, and the simple fix that could dramatically improve your ROAS.
Key Points
00:00:37 Learning phase when spending $5000+ monthly
00:01:49 Fragmentation prevents Meta from finding likely purchasers
00:02:36 Dedicated remarketing campaigns
00:03:00 Check Ads Manager
00:03:44 Lower cost per purchase
00:04:01 Contact if you need help
Whether you're spending $5,000 or $50,000 monthly on Meta ads - this episode provides the crucial account structure insights you need to stop wasting budget and start maximising your return on ad spend.
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