Ad Spend Secrets: eCommerce Marketing Strategies
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Ad Spend Secrets: eCommerce Marketing Strategies
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!
Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads.
In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for.
The first update delivers channel performance breakdown, finally revealing exactly where your ad spend is going - whether it's search, shopping, display, Gmail, or maps.
The second update provides detailed search term reporting. This is similar to what's available in standard shopping campaigns, giving insane visibility into what customers are actually typing when they see your ads.
Combined with the recently added negative keywords capability, these updates transform Performance Max from a mysterious "black box" into a powerful, transparent advertising tool.
Tune in and I’ll show you how to interpret this new data, what red flags to watch for, and how eCommerce brands should optimise their campaigns - to drive more traffic to high-intent shopping and search placements.
Key Points
00:01:30 Channel Performance Breakdown
00:03:00 Shopping and Search Placements
00:04:30 Search Term Reporting Enhancement
00:05:40 Why Performance Max May Replace Standard Shopping
00:06:30 Format Level Breakdowns for Ad Optimisation
00:07:20 Optimising YouTube Placements with Video Assets
00:08:40 Implement These Updates in Your Account
Ready to take full advantage of these new Performance Max features? Listen to this episode to learn how these updates could dramatically improve your Google Ads performance.
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