The 0 to $30 Million Blueprint
Founder and CEO Steli Efti shares the lessons, strategies, and hard-earned wisdom that helped scale his B2B SaaS company, Close, from 0 to $30 million with fewer than 100 employees.
The 0 to $30 Million Blueprint
What Startups Get Wrong About Product-Market Fit
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Close
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Season 2
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Episode 4
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It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there are more important things to measure before you declare “mission accomplished” on product-market fit. In this episode, Steli shares the most common mistakes startups make when measuring product-market fit.