The Buzz Podcast
Welcome to THE BUZZ PODCAST, where business, technology, and innovation collide! We dive deep into candid conversations with the leaders who are pushing the boundaries in healthcare, technology, and beyond—people who are rewriting the rules, and in some cases, breaking them.
The Buzz Podcast
Episode 2: Why Did I Spend Our Money on Your Multi-Channel Marketing Idea with Amy Oliver
In this episode of The Buzz Podcast, host Mike Mosquito and co-host Maureen Nylin engage with Amy Oliver, Vice President of Marketing for Panda Health. They explore the intricacies of healthcare marketing, discussing Amy's career journey, the importance of collaboration, adapting to shifting business models, understanding long sales cycles, the role of partnerships, aligning marketing with internal teams, navigating challenges during the COVID crisis, and measuring marketing success. Amy shares valuable insights and strategies that can help organizations thrive in the competitive healthcare landscape.
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