You asked: We don't sell saddles here

Today's podcast covers:1. [You asked: We don't sell saddles here](https://buildingslack.com/you-asked/)Welcome to Pocket to Podcast. Today we have one article covering the internal impact and evolution of Stewart Butterfield's "We Don't Sell Saddles Here" essay at Slack.In July 2013, just before Slack's Preview Release, Stewart Butterfield shared an essay internally titled "We Don't Sell Saddles Here." This piece came at a crucial time, as the company was deep in the throes of preparation for their first public unveiling. John O'Nolan, CEO of Ghost, reflects on the internal reaction to this essay and its significance over the years. He recalls the essay as a pivotal moment that raised the company's ambitions and broadened their efforts. The main objective laid out was clear: to convince a large group of people unfamiliar with Slack of its value, and to refine the product to a level of unparalleled quality.Butterfield's essay served as both a directive and strategic blueprint for the company. It emphasized the need for Slack to define and dominate a new market by presenting a compell...Generated by Pocket to Podcast