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Hope you have enjoyed the full episode with Maxi Heidenblut, Founder of Häppy Candy and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Maxi specifically about launching into retail stores - Enjoy! (and learn).


1. What is a learning that you didn’t know until your cookies were actually on retail shelves?
2. What advice would you give to other founders trying to secure their first retail deal?
3. What trade shows have you found the most beneficial in growing your business?

Listen to the full episode released 6/23/25

Links Mentioned: 

Happy Candy Website: https://haeppycandy.com/

Happy Candy Instagram: https://www.instagram.com/eathappycandy

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book