Unplugged with iSolution

Unplugged with iSolution: Trust, Guardrails, And The Hard Truths Of Building AI-Enabled Businesses!

iSolution Season 1 Episode 6

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0:00 | 46:01

Reach out!

If your security stack feels like a Jenga tower of dashboards and alerts, you’re not alone. We break down the messy reality of SecOps—fragmented tools, noisy signals, and endless integration work—and share how we built a cloud-native security operations platform that actually simplifies the job. From one-day data onboarding to opinionated defaults, we focus on cutting time to value, reducing false positives, and giving lean teams a clear path to action.

We open up about the founder journey behind the product: choosing SaaS over on‑prem for speed, handling pricing puzzles, and surviving the grind of pivots without losing the mission. Hiring came down to mindset over CVs, equity for ownership, and a culture that treats security as a trust business. We also map the regional ecosystem that helped us move faster—accelerators, MVP programs, and government-backed funds that push startups from idea to investment.

AI takes center stage with a practical lens. We dig into hallucinations, guardrails, and why human-in-the-loop matters when making high-stakes decisions. Our take is clear: AI won’t replace people, but people who use AI well will set the pace. Pair that with cloud scale, infrastructure as code, and strong privacy controls, and you can ship safer and iterate faster. Think of cybersecurity like chess: you might lose a piece, but the goal is to win the board. Subscribe, share with a teammate who’s drowning in alerts, and leave a review to tell us the next SecOps problem you want solved.

Why Security Hardware And Industry Context Matter

SPEAKER_00

It's important to know what's the security aspects of the hardware. I need now to move to the next level and start to learn what's in it for me to understand about the whole industry in a global scale.

Naming, Branding, And SEO For Trust

SPEAKER_00

So Al Jamil, uh Kugna Tobanjetman Fikrat, uhwh she dam uh the kailastana technology, it's a cognitive recognition, Father Jetman Kilmet Kugna, uh three C O G our Juzmet uh Juzulakar uh NA Srahan Habinekul Ism fi uh kidam derived from the culture culture uh kidalikil al Erthil Adim, Libunifil Thakafel and Thakafl Islamia, Fa Khtana uh as one of the uh philosophers, neurosystems, N A fa Damajnahama Kugna, Fasaral Isim unique, uh C O G N A, uh very simple to uh to pronounce. If uh Hajam Muhammad marketing, you can easily uh find that as well.

SPEAKER_02

Good SEO, good SEO. Tab, Khabir Nishwa, you got the name, akid the name you can eja bade, khabir naan cogna, kifa karat bikogna, can fi hajib su la tihla kogna, fawit nishwa headil trip.

SPEAKER_00

Mumtaz.

The Universal Pain Of Security Operations

SPEAKER_00

Taib uhbi salafil cyber security a moment, security operation, tahdi then, f defense. Uh can mushkila kibira, uh mushkila wakay if he could sherikat to kata fakatwa sudia, nemanashina, walakilm rohna kedali kila, malfi shrikat muhtelifa, legina the exact same problem happening everywhere. Lihia motor indeck uh systems khirjidin, one the khira jid andha, as a stick that sheri kep shekasaih. Femushkila sarat in andek majmu amen al shiya alazn telebniat and muhtelifa, a lazim to fam babop kift akid in uh landu mahadi minah lmurakabalap Tarekasah, head in a kun a central system in Lirakap Kuland Mahadi, Mufa al Kedarikap Tekasaiha. Fafita had the Kibiru multiplied by the number of technology you add, Fa Ytabaafil Hadul Mushkila Ma Kultakidi, Fren Talov Cloud Lan, Lazim to Kun expert for cloud, the shin terrify to Hmikloud. Fakti no Mushkil Mojuda here barant had the Kibirma Anduma integration systems kiti rejidden.

Security Simplified: One-Day Onboarding

SPEAKER_00

Fa Berinamuntage, ahead of minucul basata kun security simplified. Uh and the jit then to integrate with your environment, to uh turbotman under Mojuda and the Kekel Siri uhosa configuration or the data cybersecurity is pre-configured, you don't need to configure a lot of things. You can easily onboard your data within one day, sometimes within a couple of hours. Uh one month to do it. Enabling a lot of technologies, cloud computing, uh, machine learning, uh AI canal. We have model, uh we started adding more modules. From the new products, new uh features. Uh Ilah can and AI features platform, yeah, production states, uh to get them kidma kibiraj and stick chef cybersecurity events, but facile technology, but show at them.

SPEAKER_02

But

Modules, AI Features, And Outcomes

SPEAKER_02

entity camel, cybersecurity, etc. But yik Ferjina, mabadil

Founder Realities: Burnout, Cash, And Pivots

SPEAKER_02

positives, Fergina lit triple taqta fiya, il shul ma shakil, ka entrepreneur, ka reed amil, shul downfall am footfiya, l cash, l'burnout, kilhat facil, Fajina al umur lima bi shufa kilyom.

SPEAKER_00

Mtaz didn'jiliswalhada, um she toj haja jamil didn't stemtebni haja, ghikistahdh, wadah hadat shaw jamil, wa wa takakad forsa lwahadli sharik hatajl f startups, or we kun juzu in najahli, shrikatli tinja, uh, alamada kibir, nak sata hotraf balakut kun hakeka mu judika muntaj. Lakil mushkilin hadl vision li nchufa liom, filaflam, n shufa fi, fil n kashata, or f blogs or girha, it's not the reality of startups. Startups, there is a lot of ideas that you will probably ignore, there is a lot of things that you will have to change, there is a lot of pivoting. Or my co-founder, Abrahim Shimrani, for strategy or business management, for technology, uh cybersecurity, development, or must product management with security kidalik. Uh my co-founder, Jaras Mabav, Hatana, and Usocial Awalia, Mazal Aw, Lika, Fi Cafe Shop, Kun Jelsakida Bosita, Hatana Lorag, uh, the country, but then also life cycle of the product. Mean I will keep Rahikun uh Kifkan kuntabi at uh platform, Halnichtar ikun uh SAS, you can security as a service, and we have a lot of people who are in dilemma security, whether to do on prem, as

Co‑Founders, SaaS Vs On‑Prem, And Early Hires

SPEAKER_00

a team above. We're not looking at their CVs at all. Uh could n gab al nas, C V D Gulhaja will will personality something else. For the first people to hire, usually you're not looking at that. You're looking at someone who is agreeing with the vision. Uh they have that mindset of growth, they're willing to take up the challenge to uh solve that and address that problem. For him, but then after a market so, globally. Well him before, and the dream team is the maya nino kulche is shiny, akit can't fit a hediat, um to decide sometimes to uh to change uh direction. Phantom kuntukunda shame wayen, to karreno, laqhalas, a gay shima. What the hans startup pivoting, uh will product development. Uh pivoting always uh happens for many startups. Uh takhirkatil multibillion products. Uh Sarla pivot marom ratin, uh, to pivot diamond uh she healthy startup, ida can reason for it makes sense. And notage serving a clear segment of customers, or there is a clear need that you're targeting. Uh, but then investment. Uh, journey, uh, insights, and we have to use the same thing, uh, mkutwaji rada ml. Well, if you know to growth, the globe global growth, will growth, and mistake new segments uh can feh and share him, uh, uh, startup, and a minimum viable product, but then bada rohna l development to core development until we reach the product market fit. Bada baden twist multiple segments, uh growth, we had a lot of shrika, al Haliya.

Roadmaps, Pricing Models, And Clarity

SPEAKER_02

Okay, our roadmap. How do you roadmap to fire or digalish pivoting our decision?

SPEAKER_00

Very good question. It's meant to help you to execute in the next uh in the next phase. But I'm a big believer in a plan, does not indicate that you have to move any 100% you have to achieve it. Uh Khosmflash visibility. Yeah, any kill kibira, ala kotot kibir, a strategy, or at Sena Senate, Mabalak startup, can it fee in the back of uh napkin? Uh uh can can and shakel was it. Is a challenge. Should you charge by uh number of uh data you give me or number of uh attacks that happen to you, or then I can't charge you based on that. Um mainstream market products will market cybersecurity simplified. How can we simplify that to the customer? We have one of the successful things that we've done. Uh shakikir, uh, no mistemarik, and we'll gas in the cash and within one hour they are able to understand what we do and also they're able to uh uh move forward with the next uh phase with the product.

SPEAKER_02

Visionary sahiah tawziv A kid fee basics, but I'm gonna checklist, I'm not talking personality. Sho l two other things, and I'm gonna go to the hotabil shakhass, lanshuv is a heda, besir makum biti

Hiring For Vision, Equity, And Culture

SPEAKER_02

micogna olah.

SPEAKER_00

Uh shaitani, uh, harasna kun Lil Modafin, Liman of Sherik, Shik, Whom Lisp Mulkiya. What the Sheikhali uh Sheikh's fella and Iji who are shar on had shakes to Mahi Shiket Fabatali, Han and Hajdal partner Legina, I kun fellan multismbi Hanagul uh Shivia I worship a deni uh assess Nakim the Shrik. Fala Nakam SSC and Lutzm fe as a company. We have the Melomia had published in a website, Jesus Men culture under Shrikim Babaleha, Taham and Babale and Nashkuranas using these values. So Drasaki the Kibira, Tala Sarfy principal Mojutilanfi San Francisco called 996, who had a mush any country code, had a bara and uh and working from 9 a.m. to 9 p.m. six days a week a week. Uhada sir competition kibiraj startups.

Work Ethic, Generalists, Then Specialize

SPEAKER_00

And to you're not looking for someone who's very, very narrowed scope and to do it more of a generalist and to cut notaj for marketing, they can support that. They can help with that. Like in Koban, the healthy thing is not to do that over time if you start up forever. You have after some time you have to go and specialize in certain things. Uh the under the so we can under a track of specialization, train trainings, my uh, um you can have a summary and even a spiral criteria for how to evaluate people or how to choose your your uh first success team.

SPEAKER_02

Give or take.

Funding, Revenue, And Regional Ecosystem

SPEAKER_02

I don't know, I'm like three years and I uh says investment journey tobacco.

SPEAKER_00

Uh uh, the uh cybersecurity industry, uh tall bakit funding. Uh would you funding any uh growth company? How can we achieve that with the best way possible to make sure that we can grow the company but you couldn't uh fetch and we collect a lot of investment to cycle hedi. Things uh started to grow, customer, revenue started to also become as a source for us. Now it's the decision to take that company to growth, scale. Uh we have one of the major achievements. Canada the first in the in the region, the region, uh, as a security operation platform built in SAS. Uh we have an advantage kiberajdin. We have to remember investment, uh damal hikumi uh sheriqata nasia, salah hash, yani jidden, jiddin,

MVP Programs, Government Support, And VCs

SPEAKER_00

dame, or ecosystem, and the turkeys kiber jiddin. Fee efforts kibira jidden sa at startup in home gib the own baby will see the hatelumakar and home ill fund out with Kalumuma investors. Fa endik with a bramaji MVP lap. Ms. Muh al an in Wahad Hulk and MVP lap. Okay. Fanta you can come up with your idea and then by the end of the program you have your MVP running. If this is successful, you can actually get uh an investment right away.

SPEAKER_02

Okay. From investors. Directly from the government, sponsored by the government already. Okay.

SPEAKER_00

VCs inak. As long as you have an idea, presentation investment and presentation. Khalik product. Uh market in akfi a lot of competition. Fanajit Sudia, yani badmarajat, could Salahat mina nebda many Af Brahmaj, Hakumir, Mojuda, Lemat Fajat, Mana Zuma Salahafi was art salat, uh, jihad, litidam and motto had shaken, Salah Fajat, Mujilum. And to end the kilomet was artilat and camelism and TDB, Lihu National Technology Development Programme, Hadatoban Hadafra AC, Yun Shakamelfi, Majal startups, and Natibni Muntajat, Memor Halat, L Bedra, Tacisil C do Fickeral Ideal product, Ela Marhat growing this uh this program to scale.

Trust, Compliance, And Enterprise Sales

SPEAKER_00

So didn't kill Basil Imkinabis with cybersecurity, startup, industry cyber shwe, it's a startup. It's all about trust. They're coming here with their uh infrastructural. Um startup lazimikurun sharik, nasali y methroun shrike, nas reputable, and if mana humma sha'mil industry. Majana Bukaraftahmetan and Hane Gulbank. A shaitani

Leadership, Smooth Exits, And Team Growth

SPEAKER_00

uh shriatonially, it lasntakum, compliance requirements, uh regulate regulatory requirements, licensing a shahadi. Hadimatullah about Halik into Tatanas Tekanak into requirements because I thought it been at experience. Muhammad, he alit has been always yani think about uh my my first impression last, had almost almost always giving that impression, uh, responsible as as you when you talk to those kind of uh discussions with the masuria to am alma, we a kudabhaka my kun shahsi ani uhadi. You add to that testimony or in deck, ma'ina sabak, naja had like uh to that shirk, sabikum, uh and then we uh want to fresh graduate. Like you can compensate by having uh mentors, seniors, I don't know Shirka Badaya, co-founder, Shah's Hebrew to Munkut Leaf uh Mustaki of Sherika, Utah Knoctubni had Sherika, Mukhal actually implemented get for Sherika. Mm-hmm, Yani Shah's logo uh Yani uh Sebabil Thika.

SPEAKER_02

She murder a father client. Yes. Yes.

SPEAKER_00

You need to be uh leaders and gentlemen, I'm not the lady. Uh if you're leaving, you you shouldn't be any uh leaving with uh any always make it smooth, uh make it uh more reasonable for people to expect that. Okay.

SPEAKER_02

Always, yes. Munkin and a paperless office zero papers. Yes. Yes. Shimara Rafat promotion, BM al Amal Adim. Oh, well they're Rafat Fia promotion? Yes.

SPEAKER_00

I was saving it for my colleague, honestly. And then I was uh switching uh careers where industry to uh cybersecurity, uh more focus on cybersecurity. My career, my colleague was uh liking the job, he was enjoying it. In a way or another, yes. My expert is this person, fa mudua, yes, lacking mulasnkun afulchi.

SPEAKER_02

Shul asab, idart l'has or idartl mizaniyat.

SPEAKER_00

Lashas uh mizanyat and he's a fiha karalat kiti input, a refle output, impact hangma. Lashas Galiban uh personal reasons, fi uh and machu for solar camel, some remote settings in the sour and distorted our vision is not clear. You need to clarify that.

SPEAKER_02

But the new client or current client.

SPEAKER_00

Uh current client. Yeah, he has to be uh strategized. I'm a big believer on calls or hearing people, hearing their emotions. Sariyya Utmen Al-Ashra Ambati or Ashra Al-Ashra Um attacked Sahel al Qalar Fayadam, though has a context.

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Perfect.

AI Safety, Hallucinations, And Guardrails

SPEAKER_02

But then it was just a la mtibi who will AI, artificial intelligence. Is it safe? Can it do things on its own?

SPEAKER_00

RFN Raihbihadi says, is a major technology transformation. So all and safe, and the musto enterprise organization, as a certain you couldn't safe or use the actor and rescue the air, and then a hallucination, and you go, it's a perfect layer.

SPEAKER_02

So technically it's called AI hallucination.

SPEAKER_00

AI hallucination. There is a lot of um unpredictability. So you need to build all the guardrails or controls

AI Won’t Replace You, But AI Users Will

SPEAKER_00

and have select, you should expect in a you have some sort of margin of error, but at the same time you want to resolve it. And the solutions for market, Google Cloud, Alamustawa Nvidia, Alamusta Open AI, Anthropic, Sherika, Alamia, and the safe way to develop AI. Do it yourself. Well I can uh Sherikata Liom and a moment uh AI will not replace uh people. Uh it will replace people who uh who doesn't work with AI. And uh, uh get the melee, AI to do his job, or he doesn't do use AI to do his job, probably you will hire the one who use AI. Using AI is a multiplier uh of force rather than replacing people. Uh Shaitani Kedarik and Nas stepdal products AI, betal products AI, better products AI enabled. So, if you have a lot of people, uh using AICAT, who are yung ill three categories, and the kint uh uh AI native companies, companies that build for AI uh using uh using AI as part of the ecosystem, anthropic, AI to generate something. Uh coding, methana assistant, or where we have tools. We indicate some AI enabled, but by AI, they are enabled to do more. We indicate consumer AICAT API for Chat GBT to do certain things. Methan aback hell fatura and talek consumer AI, if they are AI, tools consumer AI, and API uh channel, and to that. Like in two categories, you control akbar, zakbar. Lakin became uh integral for everything. Uh to kind of call centre or industries transformed by AI completely. Everything will be transformed. Tutla on the machine controls, privacy, told your data is not being used, controls the quality of these responses.

Cloud Scale, Infra As Code, And Google Cloud

SPEAKER_00

Uh how the can we could anyway? I'm not any uh concerned about it, but we need to adapt my controls.

SPEAKER_02

Uh vendor should added value cogna.

SPEAKER_00

We go with the cloud scale. How can you move fast on doing changes, improving changes? Um building infrastructure, shakel code, technologies, terraco, terraform or tools, and we can spin up thousands of servers in the matter of click. We had the enabled by cloud. Google cloud technologies globally for model uh yeah, and the uh Google Cloud invested heavily for data, for security, privacy aspect. Like if you worked, we have a lot of uh investment model cloud ecosystem in general, where Google Cloud is one of the pioneers for demand that we have to do.

Cybersecurity As Chess: Win The Whole Board

SPEAKER_00

One of the main hobbies are a good way to enjoy different way of thinking. It has some sort of uh security relevancy, and now if you have attack or defense, different defense strategies black hat uh dual Middle East Mujer can Mrak Kibirjiddin, yeah, and shrach kept er robbed with cybersecurity. But it is very interesting anyway because it's uh it's it's never winning a battle. It's about uh winning the whole victory for for the game camp. Uh uh you can win a small win by having metanal attacker to give a port mayan out so we secure Shagala Ma'ina. Like in uh it's about the big big thinking about the whole ecosystem of uh your organization, how to secure it. It's similar to the just how you win the game by not losing uh you might lose one piece, but at the same time you want to win the whole game at the end. Uh websites, to build uh designs, flyers, uh Shaktira.

Hobbies, Culture, And Building With Curiosity

SPEAKER_00

Recently I'm I'm picking up a new uh hobby, inshallah, that's a learning bandarin. Uh yes, or trying to get a little bit uh knowledge about Chinese culture. Uh one of the fascinating uh culture and the uh Kadima Jiddin, we have Siniya, two main languages. Very interesting uh as a culture.

SPEAKER_02

A day looked a short clean.

SPEAKER_00

Uh building technology, uh fascinating technology. It's glad I'm glad that I'm doing both now. Uh building technology is something uh one of my passions, I take it.