Unplugged with iSolution: My Naghi: When Software Drives And Culture Steers

Want to know why your next “car” might be a subscription, a shared ride, or a hybrid one you upgrade by software? 

We sit down with Dr. Zakaria to unpack how mobility is transforming the automotive business far beyond EV hype. From dealership floors to data platforms, we trace the shift from one-time sales to lifetime relationships where software, service, and trust define winners.

We get practical about market readiness: when EVs make sense, where hybrids lead, and why charging reliability, financing, and skilled technicians drive adoption more than press releases. Dr. Zakaria shares a candid view from inside the industry, balancing luxury, premium, and mainstream lineups; running dual tracks for EV and hybrid; and deciding when local manufacturing beats imports. We talk total cost of ownership, lease-to-own models, and the role of cybersecurity now that cars are rolling computers. If you care about safety, performance parity, and battery lifecycles, this conversation brings clarity without the buzzwords.

Leadership and culture make or break the transition. We compare gut vs data when decisions are urgent, show how to run clean budgeting and high-candor feedback, and outline weekly strategy rhythms that keep teams aligned without drama. The throughline is simple: behavior change sticks when communication is consistent, rituals are clear, and adoption includes everyone—from executives to technicians. Step by step, the industry is moving slowly but surely toward a mobility future built on solid ground.

If this episode gave you a sharper view of where autos and mobility are headed, follow the show, share it with a friend, and leave a review with your biggest takeaway. Your feedback helps us bring more grounded, useful conversations to your feed.

Transcript

Guest Intro And Career Roots

SPEAKER_00 0:00

Yalla? Yalla.

SPEAKER_01 0:21

Daifhe hika it be majel tikaniat malumet, bidmujam siarat leklasikie, ma aħda fikaniet Daifikame Bijmah ben Hibral Academie Ulkiy del Amaliye Bidow. Huhu be elbjuhud tahawul rakmi, lawahdi abras shariquet sayarat, ben Mamakal Arabi Saudi, Alosara Doctor Zakaria.

SPEAKER_00 0:39

Alambiq, Alambi Kevin. Haya batternafikutumaz in Nana Falam Hadart Gili technology, cut open more in the at Alum Hayana Sahib practice, actormena be what whatever the technology provide lina at N Altil Coherafi, Awil Sainet, Tharakasel Kohero, Badekeda at N Altil Tokyo, I should talk you mod that alum to me by English Igbir Gindam Badekeda Regat Lil Cohera or Halim Basedim in Gaddafisade. Nigibalil Karecki Minhandels Koherafi Aw Tot Sain, at one cutum await I in Taltif Academia, it alter Tokyo Shannadress Doctor, Stan B Tokyo? But in the Margat Lil Kohera Hayak and it uh soft for seat on a khit magali technology. And a couple homes, I'm a safe, one of Tokyo Taman technology, I'm a programmer. The Stagalti programmer private sector, one I'm waiting for matter cohera, one is takhalt some consultancy, technology from development perspective for white higher. Microsoft technology, what we call it at the time was visual C. Al Haya Kutanafil Photos, Barf Technology, Bar of Triadin Barmagbi has they in the solutions is they technology. Directory IT director, the BMW Egypt,

From Programming To Automotive Leadership

SPEAKER_00 3:00

technologies, right home, or we tell you about a technology with that for the tip that my day is technology BMW. You don't have a boss. You are your you are your boss.

SPEAKER_01 4:54

But habitadries, but has feek twasil actor. Aywa. Type. Shul it al Abras, Hedel Kita, Ambiru, usually.

SPEAKER_00 6:04

But do you have to drive? Intel, Talabital High School, Elberity, Sayarat, Nush Tri Sayra, Mishguzim Nil Ahlemdi. Okay.

Mobility Models Disrupt Car Ownership

SPEAKER_00 6:48

Obitelli, could the Sharikatl transformation business model beta second period go a charikata sayarot l EVs. Halas.

SPEAKER_01 7:48

Oh.

SPEAKER_00 7:57

Like in Kamwa Hatfina Bhinzil Motor Sayor. Hatarov lay maken or Sayaro Tim Shibia weekend. Sah. Mobility is a major change and transformation for automotive business.

SPEAKER_01 8:46

Okay.

SPEAKER_00 8:47

Tandal Bihide, minery, kiffabish, but that fucking music in a car sharing. Okay. But mostly you rent it. But lease, leasing, lease to own programs of title leasing. But I'm mobile.

SPEAKER_01 9:56

Hello. Lium electric vehicles.

EVs, Hybrids, And Market Readiness

SPEAKER_00 11:38

Not that much. Not that much. Not that much. No, Mr. Actor?

unknown 12:06

Mr.

SPEAKER_00 12:06

Al Hasab. But if you compare Abel to Abel to get the same as the same performance, the same safety and so on. But I'm not sure. Halehan ehnahik nakil sayroat, haleh nafalan, bin gahizafinafaran, been support el Tabago, Bita Shri Intel, twenty thirty vision lil Mamleka, Akitabamo. Ehn kulil brands offer ladilati, ben offer fiasyrot al karway, oritali, whether it is luxury cars, it is premium cars, it is uh uh uh uh mainstream we have, like Hyundai, like Ford, like Sherry, like MG, every all our brands.

SPEAKER_01 13:37

Hybrid models? We offer both. Ah, both.

SPEAKER_00 13:41

We offer both hybrid models and we offer also electric cars. Okay.

SPEAKER_01 14:11

Okay.

SPEAKER_00 14:46

Lifetime betal botriot is eat. Why cause if he right direction? If I'm assessing the right situation, ah, let's say.

SPEAKER_01 14:57

Not that good, but we're on the right path. Kif kiff rabil monta annah, unweje hi, mesh muje, but kif rahnir suit ma say rat sini and cost of labour awl tosnia taboon, rhizalo nahnalana, almana ettaba, be kill fi'al. Kif munkin, but tosnia albisir bilmonta anna, ndir nharebhidashi.

SPEAKER_00 15:30

Mabdayan haktimuminaulani marketl Sayroddi, andino market. Halech nikdur, nestaweps, actor, minsana, the khali sawa and mamakarabia monta subort sanadi was sanadi kun visa blue, fan to sustain to be sustained, will kalem the kula nikdur, nikder, and and then suk kibira of montayan. Wabitali, madame talab mood the ham. Ah, Tamba Sabloi, Kalim A Tasniana. Out Haga ehn Kamontea, ehnamela, fit taklif tight, the mushkil taknekile hamel mar, to the rubum akta minha innakhalum. And for the cost of labours, and tak lifted training. Taklifit comen resources model. Here, kin libr to may as be as

Cost, Labor, And Local Manufacturing

SPEAKER_00 16:30

china. Hiaya and do it.

SPEAKER_01 17:01

Tame Doctor Zakaria, Nakanhal food be fakaro Fiaham sasha so al Sariya. L Azwe Tabahon Rahikuno, Ya naam, Yal ya option bellet name. Kazashali, but the awal Jahwe bitla a rasakinye, short answer Madhuri kun tirtawail, madruikun kilme short answer. Jahiz?

SPEAKER_00 17:23

Yeahizah.

SPEAKER_01 17:26

Tayyib. So al awal. Usbuwa munkin bi majak. Munkin. Shimar akat araratu zifra e se, ba almarsad aye? Oh. Eh? But eman alhidashima uli kun base la baden?

SPEAKER_00 17:45

Basyyanil wait, munk al'ahud wa t. Ah.

SPEAKER_01 17:50

Had enough, yeah. Lazim demon tfwa alal instinct will hat sbatihzl arar? Oh. Lazim. Ya nilhna lezim kun l arrar l nehdu calculated.

SPEAKER_00 18:08

Oh, basar data, biza inputs whatha.

SPEAKER_01 18:10

Okay. Lhatar akbar bitwe shirktakilyomhu hujum siberane?

SPEAKER_00 18:15

Ah, kulishikul shari ketr haya mishbashikat naya. What haiya l'instin to bea self is full IT security ba kibir biz. Well haiya okay, and uh mways given. Yeah, and I will know I'll live around, no, I'll live somehow, sometimes we have rules.

SPEAKER_01 18:53

Okay. Lizim ala kill Eastern physics when and social media was ill tafasulti. Oh. Good branding. V6 or v8? V12. V12. Shul asab t'allam shish deed or t khalas ma'adis. Tani, manish. Yeah, nemunk in easy harikon kil Shaks and Kammi ikbirnet, akta malezi.

SPEAKER_00 19:48

Oh, we ktir. Udiya had al machir technology. Inamustawa al personal walamustawa l enterprise, kimete data, butamina corona, shantar of the cleanse it, ashantar of the talamina hagat sadak, alamustawal personal mustawa hamdul left, alamustaw personal, bar of a clean my memory, Uloyani. Sorry.

SPEAKER_01 20:14

But fadil shime Sari Umrakas, a worshipile, uhun.

SPEAKER_00 20:19

La fi balance. Google Mishba sub border ashard day, but uh no hashard, dear, like in front of so it's on a weekly basis two hours strategy meetings.

SPEAKER_01 20:40

Good. Shul asab, dear l ashas or dear mizani ashasab. Deer l ashas. Shimara faker tatruk masarl and tafihalian.

SPEAKER_00 20:51

Kullium subhabaknafsaw and I see. Shulam. Ab minister, and I am hot m shatara omil okay.

SPEAKER_01 21:05

Uh mudir la fari akwinaf?

SPEAKER_00 21:07

Ah, anakeda, hybakeda. Heb baked. Habil meeting a professional relations, environment shogel, hybakun sadiq. He already khlos, akit khlos will make it a kid.

unknown 21:52

Dr.

SPEAKER_01 21:52

Zakaria, if you al Attamana will khamstasher sual, still afnish wait and no echo draak fed. So altak shul asab

Rapid-Fire: Decisions, Security, And Data

SPEAKER_01 22:00

idaritl budgets, leartl budget, mafush, and fush feelings.

SPEAKER_00 22:18

And you may have different approaches. Let them try and let him approach the master feedback session. Axel are conversations, manage a high ties. And we go in the behavior. And behavior changes, but we have to be able to do that. Dr.

SPEAKER_01 23:50

Zakaria Kitant Ulhalla and no, Tirsa Nehtigil Howl Behaviour Tabashah Sibushna, Hadar Takka, Hadam and Abraske Diin Behadal Majel, Pilmonta, Shu Nehna, Kakiin, and Taka Leader, T Stigil Alanafsak, Shubit Hassin, Shul Zaweya, Yalimasalan, Mashtagal Talaya Abel, T Shtigalaya Halwa Atlale.

SPEAKER_00 24:14

Alhaya leadership, whatever the style interpreted, measure results of tattoo. Hagatani El Mohima for leadership, and then feedback meaning unness elitat. Haga Hagat El communication.

SPEAKER_01 25:23

Radal behavioral styles, an academia, technology. Oh. Doctor Zakaria, Bedemanak Nasihtan, Nasiha La Hadartak, Mana Sharin Sene, Wana Siha Lal Mudar Walkine Mitluck, Bel Mamla Kan Arabia Saudi.

SPEAKER_00 26:53

Bada Ashrin Sana Global Business, Hagamate Muhammad actor business objectives, actor men, Bil Ashos. Whatever the communication, whatever teams, Muhtem, be in achieve targets, goals, consider teamak and mudarinakalam de color. Do not be so sinister, be always object oriented, dealing with

Leadership, Communication, And Feedback

SPEAKER_00 27:30

it. Lesim Daemon generated cullum subhaceted on the shoulder, enough secondary show in it. Otherwise, the winter should remove you sah some driver. Technology is specific. And I couldn't even build the network network.

unknown 28:58

Dr.

SPEAKER_01 28:59

Zakari, I'll have a tahtibear behind the futale.

SPEAKER_00 30:04

Thanks to Google, who thank you to you guys, and into Actaman Workshop, added users. Starting from leaders, tells the bottom of the organizations, welcoming it. Adoption. Otherwise, if it would be challenges like technology people in normal technology to go environment.

SPEAKER_01 32:40

Speaking of culture,

Culture Change And Tech Adoption

SPEAKER_01 33:02

I give example.

SPEAKER_00 33:32

Slowly but sure. Solid ground. Sometimes I went to feebrook. Nice. Hello.

SPEAKER_01 34:04

Hello, Yaban? Oh, well.

SPEAKER_00 34:22

And then if I retired Vienna, I shut Gabal Kither, Bit Ala Gabel or I shinek.

SPEAKER_01 35:05

Dr. Zakaria, Shufi is a hard full ala management.

SPEAKER_00 35:09

Oh, and then uh, bagar of Hagam Hashleism. Design beauty? But the monkey consume what I will get done for Hagam National. Hell yeah. One del Sabri will uh gallet, and then I'll feel no use. I never designed the bitman HDV. But smuggerabat.

SPEAKER_01 36:03

Doctor Zakaria Adiv hadith kitir hello, shalat kumba Satmanna. Oh nahanam letman akina shofak marateni, ermurra.

SPEAKER_00 36:11

And a little shurakal sudof, the owl to grubia, unjou Allah kuna Dirtiana and then a Shubaya old weight of court and Muslim.

SPEAKER_01 36:31

Shukran Dr. Zakaria. Shakran and a Zahit. Shakran.

SPEAKER_00 36:34

Shakran.