From Finance To Fleet: Building A Smarter, Safer Ride Service

What if a ride could be cleaner, safer, and still fairly priced? We pull back the curtain with a regional financial controller at Jeenu to show how disciplined leadership and practical technology can outmaneuver bigger ride-hailing brands. From FMCG and retail finance roots to mobility operations, the through line is simple: build systems that make great service repeatable, then let people do their best work.

We start with the market problem: riders want reliability and safety without price games, and drivers need better margins to stay. That sets the agenda tight operational loops, clear delegation, and reporting that actually informs decisions. You’ll hear how raw trip data turns into daily “ready reports,” how Google Workspace and integrated maps reduce friction, and why naming owners for each metric keeps teams accountable. We dig into hiring, too: behavioral signals over buzzwords, practical case tasks over trick questions, and the kind of interview that reveals curiosity, humility, and real problem-solving.

The episode also charts Jeeny's technology and sustainability path. We connect fleet choices to Vision 2030, explain the business math behind EV adoption, and outline how lower energy and maintenance costs translate into healthier driver income and better rider experience. Pricing fairness ties it together when you control quality and cost, you don’t need gimmicks. Looking ahead, we touch on smart city integration and readiness for autonomous features once policy and infrastructure align, while staying grounded in today’s execution: faster pickups, safer vehicles, and consistent service.

If you care about the future of mobility, team leadership, or building data-driven operations that customers actually feel, this conversation brings the playbook. Subscribe for more candid breakdowns, share with someone in transport or tech, and leave a review with the one feature you wish every ride app had.

Transcript

Guest Intro And Background

SPEAKER_00 0:31

Welcome to Unplugged by iSolution. Kif Belashti, Kif Sultila Hidal position, Halan Alamit Arafushua like actor.

SPEAKER_01 0:57

FMCG, retail fashion, AI, marketing, smart cities who solutions. And currently it's a regional financial controller at Gini.

SPEAKER_00 1:21

Perfect, perfect. Abel Matwood had the industry FMCG. So, Rahfut Shwe Bajini, Habrine Shwa Gini Shouhiye, Shop Tamil Addesh Aweomil Market Saudi.

Defining Gini’s Market And Edge

SPEAKER_00 2:38

So the same level of service be hear ride hearing apps, but be Sara Mekeshway Munafis. Type Gini Bush, Kifambut Nefis, rare ride hailing apps. Kifini kun nephsibada so rare sar, service, quality of the cars, help facility, of course. Okay. Time.

SPEAKER_01 4:00

My car is six months.

SPEAKER_00 4:01

Six months?

SPEAKER_01 4:08

No, existing team.

SPEAKER_00 4:09

Existing team. Your leadership style team. But

Leadership Style And Delegation

SPEAKER_00 4:19

leadership style tabaik ma team in Mojud Halya?

SPEAKER_01 4:22

Hala I Ka'ed and Mushmoodir, Nabatkalan Khaet, Fa Huabukun Daiman Jame Yani and Bicharak Maatin Tabao, so man badl to jihat no mat kun ka star oamerfat lafkun to share my team kul. Fihai lahbabh bisir team Bihal Muslahat, Aktama Bhafaslahtushia. Of nepso at bisir tesharaku, utefa alma bin team al ka tabaha.

SPEAKER_00 4:57

Ala headil seri in Berahana canana discussion ma Ashkas Rafatia, Amekan leadership, canabulunuktier sabayun, yedroyamlo delegation, weato amal la alam nit team tabao ni shhlu, and uhinemandon se akemle, yedro, rera alam, yamlu shighil, bizet level henne biamlu, shrura egmehe nota.

SPEAKER_01 5:18

Uhala ed lazimyati swe minwa to, lhatta iwashehuyal in a team tabao, beh no yderyamilhum delegation sahel in mafik tetati delegation la task, who mindu eikrafiha, uhindu e uhla aleha. Philbi dialazan toshu marra, derbut ekano ambiatical feedback our results, but he delegation. Well I can a direct delegation uh bambu.

SPEAKER_00 5:47

Msbutzbutin atlet let's let kiyom, but nab shaleya lalala mikunum rudim b team tabike.

SPEAKER_01 5:56

Uhala ham kyma and sani and ukon l team kullo uh mutaamun mabadu minahya in sani akar mamikwan and uh fakad uh uh j lalamalfad. Idemar tahim tabaofashatan rahidur alibi tam khaida and uhidawani uhadl mud ofin, babibuitawano uhrod Akhrim, beh no la bihaf inu Yahochulomatan. Baidema Belakir Waftakmin nafso, Bitow Bishekil Akbar, U Batiman Mat Bishil Akbar Linno, who If in Fakbil Trahi Trakala, uh musician of top. What hindir home, uh Mafi she munkin y hatal show uh few muddy. Talaibas bil C V Siras, talai about shua alal behaviour, alal shaksi tabal and say, Diaman personality fil interview, he aham shefil filarful modifan keman fihal bad nukhat li to fratin hatayal malum e the cansel kbaru maindur malumadi haikaman pitfi dikir optatik shweit uh indicator in modofati add value al group.

SPEAKER_00 7:53

Perfect. Ajrupti k tir haloin can the half stashar sualik as ill sariao as we sariao. Awel jawe bitla alarosiq, we need it directly. Okay, our she behara sick. Shimara to after an mashro about you. No, I would shulmashro saba with the sabbat.

SPEAKER_01 8:35

Okay, I'm not a good thing. But let's here back here, but the edit of the

Hiring For Behavior And Fit

SPEAKER_01 9:32

ethic. No, how do I al investors?

SPEAKER_00 10:20

Raw data, um ready reports.

SPEAKER_01 10:24

Um perfect.

SPEAKER_00 11:06

But trips actor, be ad almost boot, sahi.

Data, Tools, And Reporting

SPEAKER_01 11:27

Hala, call it team, Fijinia, and Google Tools, l worksheet, uh Gemini, uh, Binispel Nakedara Anabispel Kasuha, and Gymini l Hata Milly uh summarized l imilaton imelat lila. Fahada Bisahl Alek ubi ubutalekwa atmoshmahtas uh assistant.

SPEAKER_00 12:08

Assistant. Genie lyom technology, min Google Maps, la Google Workspace, la Akit Kaza technology here mo Rude internally. Kif he the sheatata man nazral ashrin hatital mamlaq Arabi Saudi Ashrin Talatin uh many of digital digitalization uh wasa elanakl.

SPEAKER_01 12:32

Uhadaam Shtalaleb uh already assassin uh waslin la cafetan Mamlaka Amnosal Akhar Mincheryham Shrahil Mushtama,

Technology Stack And Digitalization

SPEAKER_01 12:45

uh so aminah sa'hin ou min Rukab. Kulmaambon tower for technologia, uh Kulmaam Bunwake but tower so that listen the tower la tulla.

SPEAKER_00 13:24

Genie Lium, I'm to suspect with technologia, kitabartina and kun clear competitive, Mukaranatan bigger right share apps. Kifam Tudmano, and I'm gonna be able to get price nih l client, either ye amin maishim niha lal sa e come technological fiha, mtatina khodra and no uh nesib uh right value with a fair value lal customer.

SPEAKER_01 13:53

If you're n can feel traffic factory.

SPEAKER_00 14:24

So hi type. Should requirements

EV Strategy And Vision 2030 Alignment

SPEAKER_00 14:30

yara and bit hold application genie?

SPEAKER_01 14:32

Uh well she lumin shekel cambul, bill muttalabot lmufru d'in uh. minimum requirement let's say, so the rejala in safety aligned my version twenty thirty or Arabi Saudi.

SPEAKER_00 15:04

Had a shiam bit sayara tabakon, yani halam truhala stihdem electric vehicles, kermel gonafi uh ten me musimbi uh Haliyan Filodon Tlatin filmia takribam seyratna electrical vehicles.

SPEAKER_01 15:20

Uh mutwa shin shahla nat Sir Hamsefilmia, Hilal Santan Kadima. Uh Fisia Ham Token Shallah uh Al twenty twenty-eightal minus twomna illa seyrat ka rabaya. Belamakaramal Biel Musa Damal Amt Mahilha Royat Vish.

SPEAKER_00 15:49

Shuma Ulheda Shi a Siralajini.

SPEAKER_01 15:52

Halla uh Aklabil drivers and uh Akitra Hit was driver of Shrikna Rahikun uh Marbaho Fil Ride Akhtar, Leno Taban Rhekal and Du Kim Tow Stihlaqut Ladi.

SPEAKER_00 16:31

Bisarad dun saq, why does she be as sir Alas Saqik Alal client come in?

SPEAKER_01 16:37

Umafasaf so uhmat konkaman f Mundamijamala smart citiesam Halin Ambi Jahizha uhler. Walakin no Kida Am Nosal Akbar Shiri Hamukina of Nasulwat Ambin Sahel El Tanakhol Lahadil Munatak Beheumutwaf, Mwakibalat Mujoodf.

SPEAKER_00 17:24

Fabnisbil Alik, Ma'am Nehudnul Market Hale, Amiklaq market Jdis Sayrat Bidun Saq. No. Rahfut Shwahala bilamha shaqsi swayani. Shun nasihal the Habir Tatiya, Lyom, Lal Shabet ta muhat, Habiin much bas behadil industry, bhabiin ka kamujali tawa bil karirta baun, we foot will corporate world.

SPEAKER_01 17:55

Halla na siha ra isia nukun fi ilhum.

Impact On Drivers, Riders, And Pricing

SPEAKER_01 18:04

Fi mutalazima aktier animutashrama bensi dat liya uhutalazim til muhtal. Behazanu shha'bi said in no hu uh fiendul khudra, awandu il inihata can fiqummethahuba nafsu muhtal, mausalbihadil l totawur lisarfi ilabatan bilhad, uhu biseb sha shaita nigir inu khdurtu, uhuhi muhib tulendo. Fal sikibnafsiq, muhibtik, u sha alla batkida to kirabalami.

SPEAKER_00 18:34

Kifam dalik mutalah al aswal alamyye.

SPEAKER_01 18:38

Badat al talah al swa alamiyya ulmahalia, akir musajaddat min jahat kuron tokravan. Halal al muhasibi shekilaa, bikunum kaukai, so kasimhas fihoful operation, ob shek Walaikin tahir ja had kuron alkalaratilisara to lglaqla alamilisar, Bikililwahadidil mutla lhatashufada hyatral business tabao. Uh Bhat kida surtla bh shekilaam sawa minal wasa al tawasul aum muakalhpari shekil mustamir, uhata shov, shul impact li hisir fil f business uhasfin.

SPEAKER_00 19:14

So shaandik we yet uh safar. Safar. Zahyeerte dallik manashila janab lebl khrabina fiya or khrenafia zahuye taishe biatikilha bibala doa hadwan bikun.

SPEAKER_01 19:32

Le uhrtaman abel, upsarah al khara hnaktier uhridurra.

SPEAKER_00 19:40

Zandikal forsa one application on your phone.

Smart Cities And Autonomous Readiness

SPEAKER_01 19:47

Google map, uh strategy.

SPEAKER_00 19:58

When but kun Tadrib Ayatadrib, Tadrib personnel, Ashasiani?

SPEAKER_01 20:07

Fikti kilmehani acter. Fafan Pitaj Hadai was home sana alfadi.