Money has evolved over thousands of years, but never has there been such a radical reimagining as what we're witnessing with Bitcoin and blockchain technology. In this riveting conversation, blockchain advocate and entrepreneur Koleya pulls back the curtain on how this revolutionary technology is reshaping our financial future.

Growing up with entrepreneurial parents who prioritized business acumen over academics, Koleya's journey from clean technology to blockchain advocacy offers a unique perspective on the practical applications of this often misunderstood technology. Her explanation of Bitcoin's fundamental value proposition – a truly scarce digital asset secured by military-grade encryption – cuts through the hype and misconceptions that plague mainstream discussions.

What makes this conversation particularly valuable is Koleya's pragmatic approach to implementation. Rather than suggesting blockchain as a solution looking for a problem, she outlines specific use cases where the technology genuinely adds value – from energy companies monetizing otherwise wasted resources through Bitcoin mining to supply chain tracking that can reduce food recall times from days to seconds. Her emphasis on starting with business problems rather than technological solutions provides a refreshing counterpoint to the "buzzword salad" that dominates many blockchain discussions.

The most thought-provoking aspect of our conversation centers on Bitcoin's potential to disrupt our global monetary system. As Koleya explains, traditional currencies have lost over 90% of their purchasing power in recent decades due to unlimited supply expansion – a stark contrast to Bitcoin's fixed supply of 21 million coins. This fundamental difference raises profound questions about the future of money, banking, and national sovereignty that extend far beyond cryptocurrency speculation. Whether you're a business leader weighing technology investments or simply concerned about preserving your wealth in uncertain times, this episode offers invaluable perspective on one of the most transformative technologies of our lifetime.

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

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This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
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