Ep. 24 Chris and Will, Altitude Murals (Advertising)

Ep. 24 Chris and Will of Altitude Murals, Advertising 

In this special, slightly off-brand episode of Breaking Indie, we step outside the world of filmmaking and into the streets of Santa Fe to talk art, advertising, and large-scale storytelling.

Recorded during the 25th Anniversary Santa Fe Film Festival, host Brenden Wedner sits down with Chris and Will of Altitude Murals, a father-and-son team whose hand-painted poster became the visual identity of this year’s festival. From vintage billboard painting in the pre-digital era to modern mural workflows inspired by Michelangelo himself, Chris and Will break down the craft, technique, and problem-solving behind large-format art.

The conversation dives into:

• The lost art of hand-painted billboards and wall signs
• Scaling small designs into massive murals using centuries-old techniques
• Typography, visual hierarchy, and why fonts have “tone”
• Working in extreme weather and still getting the job done
• The surprising parallels between mural painting and filmmaking

Whether you’re a filmmaker, designer, or creative problem-solver, this episode explores how storytelling transcends medium—and why art on a wall isn’t all that different from art on a screen.

🎨🎬 Breaking Indie — a program for filmmakers, by filmmakers… and the artists who inspire them.