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The Catalog Cult
Join Dan Pantelo, CEO of Marpipe and self-proclaimed “Chief Warlock” of The Catalog Cult, as he delves into the evolving world of catalog ads—also known as Dynamic Product Ads (DPAs). Through sharp insights and conversations with industry experts, Catalog Cult uncovers the strategies and creative approaches driving success in today’s digital ad space.
From new trends to proven tactics, each episode provides practical takeaways for marketers looking to get the most out of their product feeds. Whether you're scaling a DTC brand or just testing the waters, Catalog Cult equips you with the knowledge and tools to stay competitive and creative.
The Catalog Cult
2025 State of Catalog Ads ft. Nik Sharma of Sharma Brands (Episode 8)
In this episode of The Catalog Cult, host Dan Pantelo is joined by Nik Sharma (Sharma Brands) to break down the 2025 State of Catalog Ads Report.
Together, they analyze data from over $174 million in ad spend and $2 billion in revenue to reveal why catalog ads are now the backbone of eCommerce growth.
They cover the explosive rise of enriched catalogs, the emergence of product-level video (PLV), AI-powered feed optimization, and the growing multi-platform push beyond Meta.
Whether you're a brand marketer or performance media buyer, this episode is your guide to mastering catalog ads and scaling profitably in 2025.