Caitlin Henderson, founder of Faith, Farming, and Family, joins us on the podcast today to talk about how she got started, her strategies, and of course: how she defines success.
Caitlin didn’t grow up on a farm, but married a sixth generation farmer, Jake, to whom she’s been married for eight years. They have three children together, two little boys ages 6 and almost 4, and a little girl who just turned two. They all live on a farm in South-Central Kansas growing wheat, cotton, soybeans, milo, and they run a cow-calf operation.
When wheat and other markets were crashing, Caitlin and her husband knew they needed to diversify to stay alive. Needless to say, they’ve been very busy the past few years. She’s told people if they need to find her, to look on her farmhouse front porch because that’s where she’s likely to be found.
She had started her blog, Faith, Farming, and Family as a way of documenting their family's lives. When the wheat market crashed, she found it harder to write because times were tough. But then she realized that everyone is going through hard times, so why not talk about her own struggles to hopefully encourage others. She changed her focus from just telling their story to, “how can I help?”
Soon, people started messaging her, many saying they weren’t farm wives, but still related heavily to the content she was sharing. They came to her page “for encouragement because even though our way of life is different, the root lessons still applies to all of us, no matter where we live.”
“I feel like I'm actually making this rural way of life in this agriculture way of life relatable to them, which was my goal in the very beginning,” she told us.
Facebook is her main platform and she tries to post three to four times a day, but usually schedules out an entire week at a time. She’ll occasionally add posts on specific days, but said it helps her sanity to get the bulk of it mapped out at the beginning of the week.
When it comes to setting goals, she likes to have monthly and yearly goals. On top of farm life and maintaining Faith, Farming, and Family’s online presence, Caitlin also co-runs a boutique, Cultivate Joy, and spends about 2.5 days a week at the storefront.
She can get overwhelmed if she looks at all the things she needs to get done as a big picture, so she likes to break it down into six tangible tasks a day.
“If I have this big list of 20 things that I need to get accomplished today, chances are I'm not going to get anything accomplished because I'm going to be so overwhelmed that I just shut down and walk around my house all day trying to figure out what to do.”
Listen in on Ep. 8 to hear how Caitlin juggles everything and defines success.
Links mentioned in the show: