Sport by Fort Pod
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
The topics range from sponsorship marketing to athletes' management, and from sporting events to rightsholders developments.
The intro was created using OpenAI's Text To Speech (https://ttsopenai.com/).
The hosts are also 100% AI-generated. I use Google Notebook to turn articles into a conversation (https://notebooklm.google.com). Given the early stages of the tech, not all podcasts are 100% accurate. For the real story, please check the source material at www.sportbyfort.com.
The music (The Jazz) was purchased online for lifetime use.
Sport by Fort Pod
Sports Luxury
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cryptocurrency sponsors.
Today, luxury brands like Louis Vuitton, Gucci, and Zegna are becoming major players in sports sponsorships, creating new categories such as trophy bags and athlete endorsements. This shift is expected to continue as luxury brands seek new avenues for marketing their products to affluent consumers, who are increasingly interested in sports and athletic lifestyles.
The source article for this episode can be found here: https://sportbyfort.com/blog/f/sports-luxury