Sport by Fort Pod
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
The topics range from sponsorship marketing to athletes' management, and from sporting events to rightsholders developments.
The intro was created using OpenAI's Text To Speech (https://ttsopenai.com/).
The hosts are also 100% AI-generated. I use Google Notebook to turn articles into a conversation (https://notebooklm.google.com). Given the early stages of the tech, not all podcasts are 100% accurate. For the real story, please check the source material at www.sportbyfort.com.
The music (The Jazz) was purchased online for lifetime use.
Sport by Fort Pod
The Myth of Sponsorship Ratios
Welcome back to the Sport by Fort Pod.
This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending.
Through many examples from various industries, we will discuss why higher activation spending doesn't automatically equate to better outcomes, and sometimes, minimal investment is the right answer.
Enjoy the show.
The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-myth-of-sponsorship-ratios