Sport by Fort Pod
The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
The topics range from sponsorship marketing to athletes' management, and from sporting events to rightsholders developments.
The intro was created using OpenAI's Text To Speech (https://ttsopenai.com/).
The hosts are also 100% AI-generated. I use Google Notebook to turn articles into a conversation (https://notebooklm.google.com). Given the early stages of the tech, not all podcasts are 100% accurate. For the real story, please check the source material at www.sportbyfort.com.
The music (The Jazz) was purchased online for lifetime use.
Sport by Fort Pod
Football Needs More Marketing
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Welcome back to the Sport by Fort Pod.
This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
In this third episode of Season 2, we discuss how many football clubs are creating a competitive advantage using smart strategies, adopting a clearly defined brand positioning, and executing it with excellence.
We review the ways Forest Green Rovers, Athletic Club Bilbao, Paris Saint-Germain, and Como 1907 are differentiating themselves and creating new business opportunities along the way.
We hope these examples can inspire more clubs to follow this path.
Enjoy the show.
The source article for this episode can be found here: https://sportbyfort.com/blog/f/football-needs-more-marketing