Jeff Garlich, Nutrien Ag Solutions HUB

Nutrien Ag Solutions, Director of Product Management for the Nutrien Ag Solutions Hub, discussed the evolution of digital technology in agriculture. The Nutrien Hub, launched in May, consolidates multiple ag tech tools into one platform, offering services like credit applications, online payments, weather insights, and crop planning tools. It aims to enhance grower-crop consultant collaboration and decision-making. Feedback has been positive, particularly on financial transaction management. Future developments include AI-driven insights and soil sample results. Garlich emphasized the importance of usability and security, ensuring the tool is accessible to all generations and adheres to industry standards.