Colorado Livestock Association

KSIR's Lorrie Boyer talks with Travis Grant, Executive Director of the Colorado Livestock Association (CLA). Grant discussed the controversial impact of former President Trump’s beef pricing policies, emphasizing CLA's support for free trade and rigorous import standards to protect U.S. beef quality. He highlighted the ineffectiveness of mandatory country-of-origin labeling and noted the industry's focus on maintaining consumer trust and affordable meat options. Additionally, Grant touched upon the complexities of rebuilding herd populations, the importance of efficient farming innovations, and upcoming legislative priorities, including safety training and educational events planned for