Farm Broadcaster, Lorrie Boyer
Interviews with those that feed and clothe the world and never give up.
Farm Broadcaster, Lorrie Boyer
Marketing Beef According to Jim
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Lorrie
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Jim Krause, owner of Marketing Beef, teaches new and inexperienced farmers how to market their beef effectively. He emphasizes the importance of quality in every aspect of the operation, from pasture management to customer engagement. Jim prefers local marketing over internet sales, believing in long-term, sustainable relationships rather than price-based transactions.