Farm Broadcaster, Lorrie Boyer

IDFA: Dairy in Growth Mode

Lorrie

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0:00 | 17:47

Tom Wojno COO of the International Dairy Foods Association (IDFA), discussed the robust growth and optimism in the dairy industry. He highlighted a $13 billion investment, making dairy the largest retail category with $80 billion in sales and nearly $10 billion in annual exports. He noted the impact of GLP-1s, with 9-13% of consumers currently using them, and the potential for oral GLP-1s to increase this to 30%. Wojno emphasized the importance of flexibility, sustainability, and efficiency in dairy production. He also mentioned IDFA's new state government affairs team and Project Diversify, aimed at expanding dairy exports.