Norton’s Futuristic Comeback & 5 Wild Motorcycle Trends from AIM Expo 2026

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This episode, we bring you Annick's first-hand account of the 2026 AIM Expo in Anaheim, California, focusing on emerging motorcycle industry trends and technological shifts. Annick highlights significant advancements in helmet technology, specifically noting the integration of premium audio and safety braking lights by manufacturers like Cardo and Sena. While reflecting on the decline of traditional motorcycle shows, the narrative criticizes several major brands for poor marketing and lack of professional representation at the event. In contrast, it praises companies like Honda for lowering prices and others like Beta and Norton for their innovative designs and enthusiastic engagement with the media. The overview also identifies the growing presence of electric vehicles and the increasing visibility of female brand ambassadors as key indicators of the industry's evolution.

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Transcript

AIM Expo 2026 Motorcycle Trends Insights

Annick: Hello. My beautiful Motorheads. It's Annick. I went to the AIM Expo, which is the dealer show, and it was in Anaheim, California. 

I went there underneath the media pass and got to meet with the manufacturers and different product dealers to talk to them about their products and see what's new and noteworthy in 2026. In addition, I put out a call on both YouTube and Instagram for questions or things that you guys wanted me to cover.

In this episode, I'm going to answer your questions and share with you my views of what's happening in the motorcycle industry in 2026.

 * INTRO *

Annick: The dealer show is one of the last standing motorcycle industry events happening these days. There used to be the IMS, which was the International Motorcycle Show, but COVID basically killed that touring show, which is too bad because it would go across the US it would allow both the public and dealers and manufacturers and everybody in the industry to get together across different cities in the US.

Well, it doesn't exist anymore. So what are you gonna do? One of the shows that are available is the AIM Expo Dealer show. I wanted to go out to California and check it out because it's been a while since I've gone to a major event with other moto industry people, and I also just wanted to see up and close what's going on with the manufacturer.

With the media pass, the manufacturers will give basically like a 15 minute exposition on their companies. What's new, what's latest, greatest, what changes are being made, all that good stuff. I wanna share with you some of the things that I saw during that, but first I'm going to answer the questions that you guys gave me via Instagram and YouTube. One of which that I got over and over again was about helmets. And the funny thing about that is, um. The video and the pictures that I took about the helmets, uh, did not come out.

So that, that being said, there's an incredible amount of innovation happening right now in helmets, particularly with Cardo and Sena, and I would say that they're right now neck and neck with technology. It is interesting that they are the, these were two audio manufacturers that were making components for helmets, so now they decided to play in the game, and they are both separately issuing their own helmets, both of which were really interesting, and of course have integrated.

Speakers with really premium sound, of course, right? They're gonna try to do the best that they can do, regardless of what components they're providing to other manufacturers like Shoei or Arai, et cetera, et cetera. The other thing that they're integrating with these helmets that are making them particularly useful are brakes, and we've seen this technology a little bit with an independent company that has, you know, the, the, the brake that adheres to the back of the helmet, well, both.

Cardo and Sena are integrating, braking into their helmets. Although I did not see this, I very much foresee coming in the future is to also have helmets that have integrated cameras. That's what I think you heard it here first. Uh, I really think that that's where the market is going with technology and everything's just becoming lighter and smaller.

So why would you not? Instead of us attaching GoPros and. Mini cameras and mics to our helmets. Why would you just not integrate all of that into the helmet? I think it's doable. It'll be interesting to see what comes to fruition in the next few years. So I did not get to try on any of the helmets. I am working on trying to get to review you, uh, one of those helmets.

So we'll see if that comes to fruition, because if it does. Would be really cool, and of course you guys will be the first ones to hear and see all about it.

So. one of the questions came up, what's going on with Ducati and Indian? Well, ironically, Ducati did not have a booth at the show. They did have the president come and speak, and unfortunately I missed that session. During the dealer show they have informational sessions and whether that is, if you're a dealer, uh, things that you would need within your business.

But then there were also product information sessions that were also going on or people from the industry speaking about topics. So Ducati was there, I missed it. They only spoke for like 30 minutes in an obscure part, so I don't even know how many people showed up for that. There was no Harley Davidson.

Harley Davidson does their own separate show.

So some of the missing brands were Ducati. CF Moto, Harley Davidson, and I think that's it. Surprisingly Indian, or maybe not so surprisingly, really had a bare bones booth, which was a little bit awkward. They had an enormous space, but they did really didn't have that many motorcycles there. And when I asked one of the guys who worked there, he assured me everything's going great with Indian.

And, uh, we do know that there have been some changes going on with Indian who knows why they just didn't have more motorcycles at the show. The other manufacturer who was there, which I was a little bit surprised to actually see was KTM, because you know. What's going on with KTM and they actually made it to the show.

And even when the IMS used to happen, there were some years where KTM was there and some years they were not there. So it was nice to see the new models. They were really pressing that they are financially stable and moving forward in a positive direction.

Being there and talking to some of the dealers who have been long time KTM dealers. This is part of the thing where I'm going to like, try to share with you, uh, some of the behind the scenes and industry inside info, which I found interesting. And one of the things was is that, uh, I heard on a few occasions that.

KTM used to be a very family focused business, especially in the US. And the dealers always felt like they were part of the KTM family, which is why they were so pro KTM and a lot of these family dealerships carried KTM for a number of years.

The people that I were talking to were just basically pointing out that it is no longer the same company. They do not have that kind of relationship or rapport with KTM corporate anymore. So thought that was interesting. It's kind of, you know, things change, businesses change, these companies go in and out of ownership.

So it is interesting to just hear and see what people are dealing with because, you know, as the, the consumers, we only ever see. What we experience at the dealership, whether it's a positive or negative experience or the actual motorcycle, whether you buy that from a dealer or you buy it secondhand. And what's your experience just with that motorcycle?

Like sometimes we don't necessarily think about the whole chain that occurs to, to make that happen, like all the people involved, all logistics that make these motorcycles come from overseas, being manufactured into the US and then distributed across the US. Part of KTM also being there was Husqvarna and Gas.

Gas, and these smaller brands were making like a good representation. And I would say like, I'm, I'm calling them like the smaller brands. We're going to only say this in relation to the US market versus it being worldwide because for instance. Kawasaki was the number one motorcycle seller this year in the US.

However, worldwide they are not the top seller Honda is. So it really, you know, depends on the market and there's a huge difference as to what we sell in the US versus what people sell across the world, whether that is in Asian markets, European markets, et cetera, et cetera.

Now, I was surprised to see some of these, again, smaller brands having like pretty sizable booths.

So one was beta and everybody in the media was super excited to see beta there and to see the motorcycles that they were showing. And they had their spread of trials, bikes, but they also had these newer ADV bikes, small displacement, ADV bikes. And one of the trends in general that I observed was the smaller ADV bikes and we knew that they were coming to market.

I just have not personally seen on the street many people riding the smaller ADV bikes. Of course, I did do a review on the Honda NX 500 and going up to even, uh, Dirt Daze, that event and just seeing like what people are riding. The majority, I would say have been, these seven hundreds are big, bigger, so the like a Tenere or like say an Africa twin you know, BMW 1300 GS.

Those bikes have been more popular in the past, but we're seeing this trend towards these midsize motorcycles, which is gonna make me go back to Kawasaki. Now, they had in the booth the Midsize, KLE. And I have been, I've had my eye on this because after test riding the NX 500, I also want to see what else is in the market.

So I'm all excited. Kawasaki gives her like little spiel about, you know, how they're number one. So to give you relation to what was going overall sales in the US market declined 7.6% in 2025. Kawasaki, unlike everybody else, actually increased sales by 14.2%, which is impressive. And they mostly did that with their mid-size sport bikes and the Vulcan Cruiser.

Okay, so. I see the KLE and the next day go back to Kawasaki. 'cause the, the first day is basically you get all the, um, the manufacturers giving the presentations. kind of takes a lot outta, you're excited to be there. Everybody's networking. And then the following day, I went back and dove more deeply into each booth and like really took more video and asked questions with the manufacturers.

So I go back to Kawasaki, with the intent that I wanted to sit on it because when I saw the KLE in person, I was underwhelmed. It looks better in video than it does in person. that is just aesthetics. That is my personal opinion, and it also presents much bigger in person.

So I wanted to sit on it to see could I actually fit on it, because by looking at it, I, it, it looked. Sizable, like very tall in that maybe I wouldn't be able to ride it or ride it comfortably. Let's just put it that way. There's comfortable, there's regular bikes, regular fit, and then there's just the too big, too heavy for me.

I go to the guy who's working in the booth and I'm like, oh. I'm like, hi is there anyone in marketing in sales that I can talk to? And he's like. No. And I'm like, no, like it's too weird. And so he's like, oh, I'm dealer relationship or acquisition or whatever he said his title was. And I was like, okay.

I go, but is there somebody coming here or here today from marketing and sales? Or did they like leave the booth? Are they coming back? 'cause like, you know, people need to take breaks. They've been talking all day and he's like, no. And I was just like, I was like, Steve, you're, you're not gonna have anybody from marketing here today.

And he's like, no. I was like, so annoyed. And I'll tell you why. This was not just for Kawasaki, but there were other businesses that I would say had very poor representation in their booths, and I was not the only person to complain about this because here's what would happen, being in the industry, you go to an industry event, you see your friends, which was awesome.

Met a lot of new people too, that I was really excited about. Uh, because one of the reasons why I was there was to network. And then we'd be like, what are you doing at night? Oh, do you wanna meet in the hotel lobby for a night cap? Well, if you went to any of the surrounding hotels and you went to the lobby, you would've seen people hanging out within the industry talking about what they had seen, heard, experienced at the event.

And people are gonna talk. And one of the things that everybody agreed on was how disappointed they were in the sales and marketing across the board So I'm going to also highlight some companies that did it really well and just make a point of Kawasaki missed an opportunity when they did this.

Because there's no more industry shows. And this is a dealer show. Yes. You're gonna be focused on the dealers and making your. Deals with the dealers and figuring out everything that needs to make that happen for 2026.

But you also have all the media people there, and this was in California, and it is the back door to all the motorcycle magazines, the motorcycle channels, all the motorcycle media, plus all the people who flew in, et cetera. This is your opportunity to sell the media. Who wants to cover these products, motorcycles, et cetera, and tell them why is their product so great?

Why should they be looking at it over everything else? Now the industry is down in sales, there's a consolidation happening. Not everybody's going to make it out. Okay? Like this is what happens with the motorcycle industry. We've seen it. Brands rise up. Brands die away. Brands get bought out. Brands change hands.

Uh, companies go outta business even if it's your favorite gear. Maybe next year they won't exist. Anything can happen and people also within the industry, it's a small industry. Work for each company will move laterally in between the industry into other companies. So it, it just is really weird to me that you have a show that's basically in your backyard, and yet they didn't put any effort into trying to market their products and share knowledge, right? Because even the dealers are going to have questions about the products. And if you want your dealers to sell more of your product, you need to educate them on what they should be saying to the client. This is basic sales 1 0 1. So it was really disappointing to have that experience because honestly, I went in there wanting to cover the KLE.

Now I just don't care about it. Like it was that bad of an experience where I was like, yeah, I just don't care about that bike anymore. And it's unfortunate because I don't dislike Kawasaki as a brand. I have had great experience riding their dirt bikes and sport bikes, but now I'm just like, I just, they, they had the opportunity, didn't care.

And, you know, you could say, yeah, it was just that one person. But I'm also going to relate this to another experience I had where I went into a clothing booth, gear booth, and I've been in communication with this company because I've been wanting to review some of their gear. so this was not my first time in their booth or, or kind of dealing with them.

Okay. So I go to their booth and it was. It was mob. There was a lot of people in the booth and it was a lot of people working there in the booth. I was like, okay, this is pretty cool. And I'm looking at the women's gear specifically and a gentleman comes up to me and he was great. He was like, you know, I can't answer your questions, um, but I will get somebody who can.

So. He went over and attempted to have someone talk to me about the gear. Well, this person could not be, um, bothered to stop having their personal conversation about where they went to dinner and how much they drank the night before to stop that personal conversation to answer my questions.

Or show any interest in anybody except who they were working with. And again, it was a lost opportunity because I was so annoyed. the, the show's only like two and a half days. Your time's very limited and there's a lot of floor space to cover. I mean, there's hundreds of booths there, right?

So I, you gotta like, you gotta move quickly and try to talk to people as you can not get sucked into extra long conversations and move on so you can get. Cover everything, basically. So I was like, you know, I sat there and I waited, and then I was like, I, I don't have time. I don't have the time, nor do I have the patience right now to wait for somebody to have their personal conversation before they're willing to help anybody on the floor.

I don't know who's running these sales teams or these marketing teams, but let me tell you. Guys like, come on, get it together. And like I said, I was not the only one complaining about this. It was observed. And I have even seen other people who, uh, one friend in particular who also even put on LinkedIn, a video where he even called out the industry and said, Hey guys, come on.

Like you had this opportunity and you're not showing that you even care I don't know. I don't, I don't, I honestly don't know what's going on. It was so weird. that being said, some people that were doing it right was, one was beta. beta did a great job. The booth was full.

They had, they had all the models there. They even had like these like mannequins. It was like a little corny, but it was great. they were knowledgeable. The guys really wanted to talk to you. Super.

One of the more interesting companies to show up was Norton. And the first day when they did the media, they actually didn't have all the motorcycles there. One of 'em was late and, uh, I think they were kind of scrambling to get their, you know, get it together. Now what um, what was interesting about Norton is The new models were not what I expected or what you would think of. Norton in general. And when I looked at 'em, my initial reaction was like, Hmm, I don't know. And then I thought about it overnight and I went back and I looked at the models again, and then it finally, like, dawned on me, made sense to me.

And the reason why I was having a hard time with, uh, what, what I was seeing in the booth was they're very futuristic looking designs. if you think about Norton's history, they were a very forward thinking company When the motorcycles first came out.

Okay. what occurred to me was that in our, in our minds, when we think about Norton, we think about them from a design perspective of this traditional motorcycle shape, which is more of a standard bike. While it was very modern and advanced in the fifties. Now when we look at it, it is sort of like what traditional motorcycles look like in our minds, right?

So when I put it into context that Norton has reappeared and is now producing these new motorcycles that are very forward looking, I was like, okay, now. That's kind of cool. And they also were a little bit different in design than what we're seeing with other manufacturers. So I really appreciated the like at first I was like, Hmm, but in the end I was like, you know, thumbs up.

Norton. I am going to be very interested to see where the company goes in 2026 and hearing what some of the reviews are on riding those bikes.

The PIAGGIO group was there, which is Moto Guzzi, uh, Vespa and Aprillia. You know, they, Aprillia is just kind of solid. You know, you had these three iconic marks that had been underneath the PIAGGIO group for a while. There were well represented.

One thing they did and there was this other like subtle trend through the show was highlighting female brand ambassadors, and I thought that that was really interesting because we know that women are growing in the industry and also we know that it's a male dominated show, so there's no longer booth babes, right? The days of that are kind of gone, so like they're, they're not really doing that anymore. And I was like, oh, this is kinda like the new version of drawing men in is to also have female riders showcased and, and not in a hyper sex way or anything like that, just that it is, you know, evolutionary that, genders will be attracted to each other. And if you have like a cute female in your booth who's riding like, yeah, you're gonna wanna go and talk to her, whether that's a booth babe or that is now these are brand ambassadors. I thought that was pretty cool. And mostly these brand ambassadors were women who have, traveled long distances and are doing these like extended adventure tours of the world. So they've got great stories and it was nice to just see these manufacturers highlighting that.

Yamaha was there, of course. And because these are the dealers, like some of these manufacturers that also have UTVs, ATVs also had those bikes there. Of course, Yamaha, everybody wants to know about the R seven, um, the R line and also their adventure bikes, everything, you know, all the new colors this year, they all look great.

This is across like all the manufacturers, all the, the new colors look great 

Suzuki had some really interesting bikes. they nailed the colors this year and these standard naked bikes that they are putting out like the GSX are just really cool and they look like really good quality. I would really like to ride some of them and, uh, and just see what they're about.

Like, you know, kind of feel like Suzuki in the US has kind of faded back a little bit in their popularity, um, which I think is like a little bit of a crazy thing to to say. But I think with their 2026 models, they could, there's somebody to keep an eye on. 

You know, people complain that motorcycles are getting so expensive, which is true, like that's a true statement. Oh, BMW was the other company that was not represented. Um, and I'm not sure if they have their own dealer show also, so they weren't there as well.

One company that I feel like we in the US don't know much about is Moto Morini They're an Italian company that had been in business, or the mark's been around since the 1940s. They had a showstopper of an entrance with a full on high school marching band, which I just thought was absolutely fantastic and very Italian to be so flamboyant and fun. So that kind of set the tone and the Moto Morini's are very well priced.

I will say that, you know, looking up close, you're like, you know, I like someone with these less expensive motorcycles. You're always like, you know, what's the actual quality and the quality of these looked to be pretty good, and there were a few components that seemed a little bit cheap, so I am also going to try to get my hands on, uh, a model and try to test ride it so we'll see if that comes through again to fruition.

Benelli was there and they were kind of stuck in an odd area, unfortunately. Uh, Benelli was there with two other marks and like the lighting wasn't great where they were, but. the gentleman who is their marketing person in the US, he was fantastic, incredibly knowledgeable.

He answered every single question that I had, and he was an example of a company trying really hard to make a statement in the US and to followed it up by providing knowledge to people so that they could speak about these marks. They had the Benda, which has this great story of the designer of the bikes.

They're really kind of... odd, but very Italian looking very rounded shapes. But also they had this Japanese designer involved. It was all very interesting and the Benelli's had this little micro bike with the high pipes, I mean like, it was just like, it was just so benelli of them to do that.

And then they also had QR Moto, which was their more cheaper end motorcycle. I would say that that was kind of comparable in price point and style to the Moto Morini or like CF Moto. So it would be interesting to also test ride more of those bikes. With any of these smaller brands that are super interesting, obviously they're not gonna be carried

across the US in high numbers, but if any of your dealerships around you have some of these odd marks, it's definitely worth going down and checking out because we're just so used to buying these big brand names that there are definitely deals to be had with some of these smaller companies, per se, in the US.

And this leads me to Honda because one thing that I don't think people are talking enough about is that Honda dropped their prices. Buy a thousand dollars or more on several of their motorcycles. Who does that? I mean, I, I was actually just like shocked. And they're also, they've refined the, the E-Clutch, which I know some of you guys have questions about and are skeptical about this kind of technology.

But let me tell you- having ridden the E-Clutch, it is really impressive and you don't have to use it. Even if the motorcycle comes with it, you don't have to use it. But one of the things that Honda highlighted with the E-Clutch is that they have refined it for 2026, the components are smaller, so the way it looks on the bike is not as obvious, even though it wasn't that big of a deal in my opinion.

But there were a few people that commented, they didn't like there's on the case, the side of the case. It was like a, like a. You know, a bigger piece that sticks out on the side of the case that people didn't like. So they're trying to integrate it more, and they're saying that it is now more refined, but let's just get back to the fact that they dropped the prices on it.

So when I rode the CB six 50 R, it actually now costs less, and you can get it for almost the same price as the Honda Hornet, which is now going to come with the E-Clutch in 2026. So. Honda's a good example of a manufacturer who listened to feedback. I was speaking with the US marketing director, and he was telling me that, you know, Honda looked at their manufacturing and decided that if they could lower costs, they would try to and push that savings onto the customers.

So, I mean, that's pretty damn cool if you ask me.

one thing that was nice about the dealer event was that they had these informational sessions, so it gave an opportunity for product manufacturers to showcase some of their products on stage and like, give basically a presentation of how it works.

And one of those companies that I sat down and watched was Robaconda, which is one of these, tire changers. Like a manual tire changer. And it was actually really impressive. I mean, this guy was changing a tire very easily and I have a friend who actually owns this product and it works really well.

That was an example of like a, a smaller company to kind of keep an eye out for.

The other thing they did at the dealer show was that they had the women's luncheon and there was a great showing for it, which was really exciting.

There were over a hundred women in this room and it made me want for AIM to do like a half day session with women. It's not about women getting together and, uh, complaining about the shortcomings of the industry or anything like that, but giving an opportunity for the women to network and talk to each other about what job opportunities are in the industry.

The luncheon was great, and I'm very appreciative of them doing that. But because it was a lunch and there were a lot of people there, half the time was spent in line getting the buffet food, so you didn't really have time to network with the other women. And then as soon as the lunch was over, you know, all these women who were at the event had to go back to their booths to go work or to do deals for their dealerships or whatnot.

I'm just putting it out there, that it would be great opportunity if AIM did a half day event and we're able to just expose women to some of the opportunities in the industry and also maybe for some of the manufacturers, get feedback on products for women.

I mean, like, there's so, there's so many ways you could go about this in, in different directions, but I, I just think that that would just be really awesome. And it doesn't have to be a full day event, but if they did, or four hours, like that would be pretty cool.

The elephant in the room where the EVs, electric vehicles. Now, I can't even begin to tell you how many manufacturers were there with electric vehicles. And they range from pedal assist bicycles to scooters all the way up to motorcycles. And I'm calling it the elephant in the room because a lot of these manufacturers that were there were Asian and were like brands you've never heard of.

And then there were some US brands that were there that are, that are more popular. but surprisingly zero motorcycles was not there. And I'm saying that it's the elephant in the room because if you go into any US urban area, you are seeing a lot of electric vehicles. Bicycles, mostly and smaller scooters and different like standup, I don't even know what you call 'em, like a standup scooter.

You're, you're seeing a lot of them in cities now. It makes sense that dealers would carry them, right. And like one of the bigger conversations I think that people need to be, be having within the industries, like how do you take those electric vehicle, these bicyclists and move them up or into a motorcycle or scooter?

I don't have the answers for that, but I do think it is something that I'm trying to ask more people in industry what their thoughts are on that, and I would like to do a future episode covering it. 

I stopped by the terra booth and they had a very small booth.

It was like maybe, you know, 10 by 10 if that. They were a good example of doing it right. I went to the booth and I ended up talking to a gentleman who I, I mean, it was just, it was actually brilliant the way that they did it, and I don't even know that it was intentional, but the guy that was there, the, the owners were like in a meeting or something like that, so they, they weren't currently there, but they had a friend who was there manning the booth, and he rides the bikes, but he also is an MX rider, so.

I was like, oh, you know, like, tell me about the motorcycle and you know, all the typical question, what's the range? You know, like, like what, what's your personal experience with it? And he whips out his phone and he's like, oh, here, take a look. This is video of me riding the bike. And he's like, and then I raced it and then this is me on the weekend riding it around.

And this is me. And he, he was just showing me on his phone these videos, and I was like. this was brilliant marketing. This is what you call grassroots marketing, right? Like they're a small company. They don't have, they're not running ads everywhere. You know, maybe like on social media, like in Instagram and such like that, but here they had somebody who rides their bikes, spoke very highly on them.

First person experience and wasn't the owner of the company. Talking about the highlights and all the great things about the bike. He was awesome and it really piqued my interest. It, the Terra bike is really good looking in person, and again, it would be interesting to test one of these bikes out. I've ridden a few EVs in the past, not for an extended amount of time, but now if I was given the opportunity to test ride a Terra, I would be all on board to do it.

A funny thing happened while I was there, so I'm talking to the gentleman, other people came up. Our conversation was like, kind of ending. So I step back and I, I see this woman come up and. I knew right away, like from, from being at other trade shows, and I'm sure you guys have seen this at some point, if you go to trade shows, this person was basically coming over to figure out the technology that was being used on that motorcycle, and it was so blatant except that it was hilarious because they had used the most cute.

Little woman to come over, you know, who looked like a little bit nerdy, had like lit glasses on and like, oh, you know, like she's just checking it out, like standing back, like taking video, like no big deal. And I'm like, this woman is totally I checking this bike out, right? I was like, oh my God, this is like so blatant.

It's so blatant, not blatant, blatant, you know? And wouldn't you know it, I then was walking around the show and she was from the booth. That makes parts for EVs that sell them the parts to help you build the EV that you personally wanna build. So if I wanted to do the FÉROCE EV motorcycle, I could go to this company and they would.

Basically build and then I could brand the FÉROCE EV motorcycle. This is where we're at, people.

welcome to America. I mean this, this is where we're at. This is where the industry's going, so. If we ignore the fact that EVs are here and don't figure out a way to like integrate it into motorcycle sales or what's going on in the US with riding in general, I think that that like is a very missed opportunity.

So. I wanted to just share with you some of my insights about the show. It was great to connect with other peers in the industry and to talk to some of the dealers just to see like what their perspective is on owning a dealership these days and like how it's changed for them.

Oh, and uh, I got to do an interview with Dealer News, which was so awesome.

The host is Robin Harfield and he is the editor of Dealer News. he interviewed me at the show and it was live, which I've never done. Uh, live broadcast on YouTube. That was really fun. And then we swapped places and I interviewed Robin. He, I, we did like, basically like a mini FÉROCE show. So like, that was super cool.

On the YouTube channel. I have a playlist that's, uh, basically like Annick on YouTube, something like that where I post all the videos that I am a guest in. That was super fun and major. Thank you to Dealer News. They covered some really excellent topics, so if you want more of like the dealer, Side of things, which is really interesting because it's a trade magazine, and now they have this YouTube channel. So they were posting videos throughout the whole show with different people from the industry, whether that was other dealers or some of the manufacturers.

So really fun time, and I'm very appreciative to Robin and his team for having me on the show and having the opportunity to do a mini FÉROCE show. It was like super fun.

If you have any questions that I didn't cover in this video because I'm trying to keep it somewhat short and, you know, I can talk forever. put 'em in the comments and I will do my best to answer them. If I get like the same questions over and over again, then I will try to do a podcast episode in the future around that topic.

So If you like what you've seen, please like and subscribe. And if you'd like to support the show- Buy me an Oil Change at Buy Me a Coffee.

And as always, Ride Smart Ciao!

* OUTRO *