Reflect w/ Ed Fassio
Welcome to "Reflect" with Ed Fassio. Get ready to experience one of the world's first 100% digitally generated podcasts where we take a step back, dive deep, and strive to learn new things. Join us as we unpack thought-provoking ideas, personal reflections, and inspiring stories to help you stay in the know. Reflect is brought to you by the minds at ByteBrain and powered by emerging technologies from Google, HeyGen, OpenAI and ElevenLabs. Thanks for tuning in. Now, relax and prepare to reflect...
About Ed Fassio (www.edfassio.com)
Ed Fassio is a global AI strategist who helps executive leaders and enterprises harness the Agentic Frontier of AI to transform business models, accelerate adoption, and unlock multimillion-dollar ROI. As a keynote speaker, educator, and advisor, he bridges visionary thinking with practical execution, empowering organizations to thrive in the age of intelligent automation. His experience includes roles at Microsoft, Adobe, Apple, Tata Consulting, Nextel Communications and Purdue University. (More info at: www.ejfassio.com)
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Reflect w/ Ed Fassio
The Price of Yes | a Reflect Podcast by Ed Fassio
What does it really cost to say yes?
In this episode, global AI strategist Ed Fassio explores the unseen price of commitment—from the boardroom to the living room at 2 a.m. He shares how hesitation isn’t doubt or fear—it’s clarity. It’s the awareness of what a yes will cost in time, energy, sleep, relationships, and personal bandwidth.
Ed recounts a crisis call in the middle of the night—fixing a problem he didn’t create, earning no reward, only the expectation to do it again. That moment revealed something profound:
The price of yes isn’t effort. It’s what that effort replaces.
This episode explores:
- Why hesitation can be wisdom, not weakness
- The burnout of always being “the fixer”
- Why joy—with no ROI—is still valid compensation
- And the question that every leader, creator, and human eventually faces:
What do you stand for?
A thoughtful conversation about boundaries, integrity, and reclaiming the value of your yes.
About Ed Fassio:
Ed Fassio is a global AI strategist who helps executive leaders and enterprises harness the Agentic Frontier of AI to transform business models, accelerate adoption, and unlock multimillion-dollar ROI. As a keynote speaker, educator, and advisor, he bridges visionary thinking with practical execution, empowering organizations to thrive in the age of intelligent automation. He has learned from saying yes, a lot.
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