Reflect w/ Ed Fassio

Credible Truth, Faster: Meet AskEthos, the AI That Qualifies Human Experts | a Reflect Podcast by Ed Fassio

Ed Fassio

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0:00 | 19:19

What happens when the smartest thing an AI can do is stop generating content…and start routing you to the right humans?

In this episode, Ed Fassio breaks down Ethos, a London-based startup building “agentic AI” as a coordination layer… not another research summarizer. Ethos doesn’t just search for information…it finds the people who actually know, schedules them, and can even run a first-pass interview to extract high-stakes insight. We’ll unpack why that matters in the real world (especially after Ed’s first full robot-led consultation interview opened seven new opportunities in 24 hours)… and why the next decade won’t be won by infinite content, but by credible judgment, clean compliance guardrails, and systems that move truth faster than calendars.

If you’ve ever been 14 tabs deep trying to find the adult in the room… this one’s for you.

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