From Physiotherapy to Design: Finding Purpose Through Creativity | The Hungry Creative Podcast Ep 15

How does one transition from Physiotherapy to becoming a director in one of the leading branding agencies? 

In this inspiring episode of The Hungry Creative Podcast, we sit down with Tunji Ogunoye, Director at FourthCanvas, one of Nigeria’s leading branding agencies. From nearly pursuing a career in physiotherapy to becoming a powerful force in the design and branding space in Nigeria, Tunji shares his deeply personal and transformative journey.

💡 This conversation explores how life’s unexpected turns—like the ASUU strike—can lead to discovering your true passion. Tunji dives into the pivotal role of mentorship, the power of community initiatives like Dear Designer, and the lessons learned from building a career grounded in purpose, creativity, and impact.

Whether you're a designer, creative entrepreneur, or navigating a career transition, this episode is packed with insightful takeaways on branding, leadership, company culture, and the importance of staying connected to your "why."

🔥 Topics Covered:
✅ Career transitions & discovering design
✅ The impact of personal experiences on career paths
✅ Building and sustaining a design community
✅ The power of branding in Nigerian startups
✅ Mentorship and personal growth
✅ Cultivating company culture & leadership
✅ Emotional connection through creativity

⏱️ Timestamps
00:00 – The Journey Begins: From Hospital to Design
02:47 – Discovering Passion: The Evolution of a Designer
06:04 – The Impact of ASUU Strike on Career Choices
08:59 – Transitioning to Professional Design: First Steps
11:59 – Building a Career: The Role of Networking and Opportunities
15:01 – The Power of Design: Finding Purpose and Passion
17:58 – Dear Designer: A Community Initiative
21:03 – Mentorship and Growth: Nurturing Future Designers
24:05 – Challenges and Triumphs: The Evolution of Dear Designer
27:05 – Reflections on Closure: The End of an Era
33:26 – Reflecting on Past Impact and Future Possibilities
38:25 – Navigating the Landscape of Nigerian Startups
39:50 – The Power of Branding in Business
54:30 – Cultivating Company Culture and Leadership
01:03:56 – Personal Insights and Closing Thoughts

🎧 Listen now on YouTube, Spotify, Apple Podcasts, and everywhere else you get your podcasts.
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