If marketing your business feels like a full-time job on top of the business you’re actually trying to run… this episode is for you.

In this conversation, I’m joined by social media strategist Alete Dotson to unpack what it really looks like to build authority online , without posting 24/7, chasing trends, or burning yourself out in the process.

She breaks down the difference between being “consistent” and being constantly visible. If you’ve ever felt pressure to show up daily just to stay relevant, you’ll want to hear this.

Inside this episode, we discuss:

• What sustainable marketing actually looks like for service providers
• Why consistency is more about structure than frequency
• How to build authority through strategic content, not just volume
• The importance of tracking the right engagement metrics
• Refining your messaging to attract higher-level, aligned clients
• Why authentic connection (online and offline) still wins
• The powerful shift from constantly telling to intentionally documenting

This conversation is a reminder that burnout is not a marketing strategy. You don’t need to post more. You need a clearer strategy, stronger positioning, and systems that support your visibility.

If you’re ready to market in a way that supports your business growth, instead of draining your energy..Press play! 

♥️About the Guest: 

Alete is a social media strategist and manager who helps ambitious women reclaim 20+ hours a week by turning chaotic posting habits into intentional, revenue-driven strategy. What started as a small e-commerce hustle turned into a multi-year career helping coaches, founders, and service providers grow their brands with clarity, confidence, and consistency.

Website: Www.simplyalete.com/management

IG @simplyalete
LI Click here

🎙️ABOUT THE HOST

Hi, I'm Kenniqua Lewter, Client Experience Systems Strategist, HoneyBook Educator, and the host of the Systems Rehab Podcast. I help service providers create client experience systems that save time, strengthen client relationships, and build a business that runs with ease. 

➡️WAYS WE CAN WORK TOGETHER

🌿 5-Star Client Experience CRM Build
A done-for-you HoneyBook CRM that organizes your clients, automates processes, and creates a seamless experience. Perfect for service providers ready to streamline operations. LEARN MORE🌿 Client Experience Accelerator

Send Me A Text!

If you’re a service provider and you want some hands-on support to get your business systems set up and running smoothly, I have something that might help. My Client Experience Accelerator is a 90-minute strategy session where we tackle your biggest client experience bottleneck, clarify your next steps for systems, and create a clear action plan so your business can run more efficiently. Go to YourSystemsPro.com

Let's keep the conversation going. Send me a DM on Instagram or Threads @kenniqua.lewter

Support the show

Thanks for listening! Don't forget to subscribe and leave us a review if you enjoyed this episode.