At The End Of The Day
The Fire In Me Aspiring Entrepreneur Community shares and reveals the mindset, technique, resources, and discipline required to become an successful entrepreneur. Whether creating something from scratch, buying, or franchising, you will learn how to break through the barriers to startup. Whatever your challenges, Chris and his entrepreneur guests discuss all the REAL things about small business to help you gain the confidence you need to break through into entrepreneurship for the first time.
At The End Of The Day
Entrepreneurship and Marketing Success from Scratch with Shelby McFarland
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does it take to build a marketing agency from nothing and scale it to serve both startups and Fortune 500 companies? How do you grow without losing yourself in the process?
In this episode of At the End of the Day, Chris Raimo sits down with Shelby McFarland to unpack her journey from becoming a real estate agent at 18 to launching one of Arkansas’s first social media management agencies. Shelby shares hard-earned lessons about leadership, authenticity, team building, and the financial realities most entrepreneurs avoid discussing.
What You’ll Learn in This Episode
- How Shelby built The Marketing Broker from scratch in 2016
- Why surrounding yourself with other entrepreneurs is critical
- The humbling lesson of hiring too fast without a plan
- How to build the right team over time
- Why Facebook still matters for business growth
- How impressions and visibility drive real revenue
- The connection between social media and SEO
- Why customer service determines ROI not marketing alone
- The importance of hiring a bookkeeper and CPA early
- How therapy and self-awareness strengthen leadership
About Shelby McFarland
Shelby McFarland is the founder of The Marketing Broker a full service marketing agency based in Little Rock Arkansas. With over thirteen years of experience she has worked with small businesses and Fortune 500 companies nationwide. She also operates a creative studio space supporting local creatives.
Shelby is the author of Market Like A Boss and host of the podcast Marketing Happy Hour. Her second book Hustle Like a Boss is currently in progress sharing her entrepreneurial journey from age 18.
Resources Mentioned
Book Market Like A Boss at shelbymarketingbook com
55 Free Marketing Ideas at 55freemarketingideas com
Podcast Marketing Happy Hour
Listen and Subscribe
Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring real conversations about entrepreneurship marketing and leadership.