Why This Blue Collar Business Wins With Brand I Pinks Window Services with Brandon & Carter I AO 47

How do you go from corporate life to building a nationally recognized service brand?

In this episode of American Operator, we sit down with the founders of Pink’s Window Services to talk about leaving corporate jobs, surviving COVID layoffs, and building a blue-collar business with purpose.

They share the real story behind starting a window cleaning company, the humility required to succeed in the trades, and why hospitality, culture, and trust matter more than hype or technology.

This episode covers:
- Leaving corporate America to start a small business
- Building a service business in the trades
- Creating a culture-first blue-collar brand
- Faith, friendship, and entrepreneurship
- Why small businesses are the backbone of America

If you’re interested in entrepreneurship, small business ownership, service businesses, or the future of blue-collar work, this conversation will challenge how you think about success and work.

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Transcript

00:00:00:00 - 00:00:07:23
Unknown
All right team welcome to the show. We got Brandon Carter here from Pink's Window Services. These guys have got a great story. We're going to cover a lot of things.

00:00:07:23 - 00:00:37:17
Unknown
But these guys are what we call our you know live that corporate life. And realized through some some would call it misfortune or maybe some good fortune that that one in their life, they went into the service industry. And when branding culture forward on how they build something, they would normally be called boring or uninteresting or just a chore, and really made it something that folks can not only get into as a customer, but also folks around this town where their gear as like a as like a badge of honor.

00:00:37:18 - 00:00:51:10
Unknown
And so building something like that is not something you can just do by accident. So we're stoked to be able to have you all in today. Gentlemen. Welcome man. Appreciate it man. So fun to be here. Yeah this is awesome that what y'all are building is awesome. And just highlighting really cool people stories. So it's an honor to be here.

00:00:51:14 - 00:01:09:05
Unknown
Yeah, man. Well, it's an honor run by y'all sign every I almost every morning I run by the trail I do. Yeah I was like, I need to do something here. Yes I have every time man I run by and I see I mean, I'm just it makes me smile that these old school and new school businesses are still on to baseball.

00:01:09:09 - 00:01:32:12
Unknown
There's nothing more American than that view. That's Racine Paints and then Texas Roofing and all these other companies on a baseball field. Right. Like it's quintessential man. So here's what I think. Maybe be a good place to kick off. I want to know kind of y'all's origin story. Even before y'all were obviously in a life that had nothing to do with what you're doing today, can you talk to me about what that was and kind of set the stage for folks?

00:01:32:12 - 00:01:57:12
Unknown
Yeah, I can go first. I think I was just like, following the typical route of thinking, like, okay, I grew up in Houston, I go to college, I do business school, and then I probably will move back to Houston, work for somebody, connected company or whatnot. But I went to college, honestly, like fell in love with videos film, fell in love with, like, brands and figured out, like, I think I need to be in marketing and then got out and was like, oh, nobody cares about like what I learned in college.

00:01:57:18 - 00:02:13:02
Unknown
It's like I kind of have to figure out how to do it on my own, which led me to like, I just need to go get a job that makes money. So I just chose places I wanted to move around and go live and honestly have fun. So I was like, moved to Oregon because I had friends living in Portland and I was like, okay, I had a connection to a lobbying firm up there.

00:02:13:06 - 00:02:28:11
Unknown
So like, I did this like, like the stuff. Yeah. Like my dad was a state rep for a while. And so I was like, some part of me wants to know what the hell he did or like what those meetings were about, because I just told everybody he was a farmer because I couldn't explain, like, what he did was like, yeah, he's I think he's a farmer.

00:02:28:13 - 00:02:42:22
Unknown
And the farm is these farms in Houston. Somehow he was a farmer. But yeah. So I was like, I want to go work in public policy or whatever and figure out what he did. So I kind of went that route, quickly found out I was like, oh, this is probably not for me. I was like, and wear suit and tie every day.

00:02:43:00 - 00:02:57:06
Unknown
I lived in Portland, but I found out when I moved in. The capital is not in Portland, capitols in Salem, and we had to be at the Capitol every day. So that's like an hour and a half. And so I was like 7 a.m. it's a day in Salem. Yeah. I was like, oh, and it was dark in Oregon.

00:02:57:06 - 00:03:11:22
Unknown
Like half the year. So pretty much never saw like. That being said, I loved my time and it was just such a cool time to learn like, oh, you don't deserve anything in life. You have to go and figure it out. And it was such a like putting myself in an uncomfortable position where I was like, dude, buck up or get out.

00:03:12:00 - 00:03:28:22
Unknown
And it was cool to like, step in and play this role of how do I fit this to be my boss's best employee in this time and place and just be valuable? Like, I know this probably isn't the long game, but I was like, I'll give it 12 months and figure out if it's fun or not. And I'm sure I'll learn a ton.

00:03:28:22 - 00:03:44:22
Unknown
And I ended up like learning so much about professionalism and emails and how to listen to somebody and like, really grab the key notes and like, hold on to what you need and pass along the rest of your clients. And it was awesome. I had a blast. So you were just a secretary? I was totally yeah, I was a scribe, which there's nothing wrong with that.

00:03:45:02 - 00:04:02:23
Unknown
Somehow junior lobbyist was the biggest oversell of whatever I was because I was just a junior secretary. Yeah, junior year I did that. I was dating a girl in New York the whole time, so I was like, trying to get her to move to Portland. She was like, heck no, I get it. And that's to talk about long distance me.

00:04:02:23 - 00:04:19:12
Unknown
And that's about as long ago. Oh yeah. It was like a three hour JetBlue flight, like a Redeye. That was about the only thing I connected to that's like, physically. So I was like, you know, I got to leave Oregon, I'm going to move to New York. So moved in New York, did a bunch of random jobs until we kind of moved back here to Austin.

00:04:19:12 - 00:04:35:01
Unknown
But yeah, I've all that to say, I was like, I need to follow the corporate route because this is what I was told and realized, like Covid hit and got laid off from our jobs and we're like, oh, dude, we were kind of buying into this thing that we thought was so safe and turns out like we were pretty dispensable the entire time.

00:04:35:01 - 00:04:56:12
Unknown
And yeah, only through doing this have we realized like, oh, okay, there's something all of us yearn and like getting to be directly responsible for every day and every ounce we make and every dollar that comes back in to know, like, okay, I'm in charge of that is been like the most life giving thing. Whereas before we thought the most life giving thing was like, okay, I need a safe salary and we need to like, be secure and be able to provide.

00:04:56:12 - 00:05:13:08
Unknown
But I think peeling it back and realizing, oh, wow, like, the safest thing is like actually just having the control of being like, okay, I can go out and hustle and make the money. Yeah, someone's not in charge. You get your own agency or you're so similar story to you. Yeah, similar. So I grew up here wanting to go to UT my whole life.

00:05:13:08 - 00:05:29:14
Unknown
Yeah. Didn't get in like most people. Yeah. It's become like an Ivy League. Yeah. And, you know, I always tell people I wasn't smart enough to get into UT, and that just is what it is. And, and, so I went up to the great state of Arkansas there you go. University of Arkansas, Fayetteville. Spent four years there.

00:05:29:15 - 00:05:52:13
Unknown
Razorbacks. Yeah, I got a business degree graduated. And similar to Carter, I kind of just like, wanted to fall in line with everybody else. I think we're both of us grew up. It was really common to get your four year degree, then go get you an entry level job and then grow at that company. And then maybe you switch companies a time or two, and then you just kind of keep going from there and you're on a safe salary.

00:05:52:15 - 00:06:09:18
Unknown
And I think my perception of working in the corporate world was, yeah, all these corporations, like, they really care about us. And I think they actually do. They do have there's good people, they have good hearts. Walmart. They care. Yeah. They care. I think they care that they care about you until they don't. And that kind of let you know.

00:06:09:18 - 00:06:37:00
Unknown
Well, I worked at Walmart after school, moved back to Austin, tried the financial advising thing, didn't work out. And Edward Jones and stuff. Yeah, exactly. And and then, finally got my dream job. C3 presents here in Austin. I work an ACL and there's. Yeah. Yeah. Like helping book venues. I was, like, basically, like a talent buyer's assistant or an assistant talent buyer.

00:06:37:02 - 00:06:48:07
Unknown
I don't know how you want to say it, but, yeah, junior secretaries and, you know, what's funny is, is whenever I graduated college, yeah, I made.

00:06:48:09 - 00:07:02:15
Unknown
Like, that was like, my first job at Walmart was the most amount of money I ever made. And then I came to Austin and my salary went down. And then I went to C3. My salary went down again. And it's just funny. And then now we're doing Pink's, and then you went to making no money for a while.

00:07:02:15 - 00:07:24:05
Unknown
Yeah, exactly. I only went down for, since college was, I have to say about college. Yeah, I don't know. Yeah, but I was like, Carter. I just felt like I had to get in line and and do the thing and work at the company. But then Covid hit and the company didn't want us anymore. And that's when we kind of put our heads together and decided like, let's do something together.

00:07:24:07 - 00:07:43:10
Unknown
And that kind of leads us into, well, one. Whenever Carter was in New York chasing his now wife down and working at a coffee shop and, oh, had a surf shop, that's where I met Carter in New York and New York. There, because I went to next pretty good. Yeah, really. I went to meet up with a friend and I met Carter.

00:07:43:10 - 00:07:57:18
Unknown
Like, randomly. I got in the street like, we were like, we were going to hang out eventually because that was all the overlapped to work, I think. And like, we had a mutual friend and ran into each other and said, hey, it's Brannon and I'm like wearing my skate clothes, got whatever my baggy pants Brandon's wearing. Like a quarter zip.

00:07:57:18 - 00:08:11:22
Unknown
And I'm like, oh, I'm a nerd. And I'm like, we're never going to be friends. But it's like, so fun how we've got to gravitate to. Yeah, it was like weird. It couldn't be more different. But I think it's like my just fascination with, like, I love how different Brandon is and I love that I'm very different. Yeah.

00:08:11:22 - 00:08:13:07
Unknown
I don't wanna hang out with myself every day.

00:08:13:07 - 00:08:33:11
Unknown
Hey, y'all. Quick break. Here at American Operator, we believe that small business is the backbone of this country. But more and more Main Street getting swallowed up by big corporations, wall Street or some of them are just shutting down. If you've ever thought about building something of your own, or just being a part of saving the American dream head on over to American operator.com.

00:08:33:13 - 00:08:43:15
Unknown
It's your one stop shop for inspiration stories, and you'll get to join this really great community of patriots that believe our country still worth fighting for. All right. Back to the show.

00:08:43:15 - 00:08:57:21
Unknown
And if you. I mean, if y'all had to give, like, or if your wives are going to describe you, what are these core attributes that make you different? What are those things I were going to get into but we're talking about. Yeah. Like how would somebody from the outside in describe each one of you and why they would be an odd couple?

00:08:58:12 - 00:09:12:06
Unknown
I think Brandon's so like go with the flow in a lot of ways. And I think like just looking back to the simplest thing is like what you're wearing and clothes. And if it wasn't for the uniforms, Brandon would be like, dude, I'm going to wear cargo shorts and Crocs and that's rocket. And it's so confident and comfortable with that.

00:09:12:06 - 00:09:27:01
Unknown
And I'm just the opposite of like, I need to kind of overthink every little detail. I like him. So about the clothes and the thing and like the big picture and what are these people thinking about this and yada yada. Yeah. And I don't know. And there's something like sweet about how that comes together and pinks and what we get to do.

00:09:27:02 - 00:09:42:16
Unknown
I would also say like I'm a little more like methodical. I want to like think about things more. And Carter's like, dude, that's like jump off the bridge and like, let's go like cliff jumping, right now. And I'm like, wait, hold on. Like, how deep is the water? Yeah. You know, and I think that's like a fun balance between us.

00:09:42:18 - 00:10:01:11
Unknown
We're both extremely fast paced people and we like to get a lot of things done. But I think without Carter there is no pinks because I think I would have been, like, too nervous or too scared. Like I needed someone to kind of like push me off that, that cliff jump jumping Spartan into the water, or else I wouldn't have been brave enough to do it myself.

00:10:01:13 - 00:10:22:07
Unknown
So I think if there wasn't Brandon, we'd be we'd like I'd be taking cash under the table, probably. And like, I would never like this business. Yeah, I was the guy. Sketchy. Yeah, yeah. When y'all when you were at that point where, like, oh, I just got laid off, how did you, did you. So can you. Whoa. A little bit like, I guess for a lot of folks in that situation, what was like, what were the days after that like.

00:10:22:07 - 00:10:39:07
Unknown
And then how the heck did you get yourself out of that? Or maybe so funny you say that you so can you. Well, because both Carter and I were fast pace. I got laid off on May 15, 2020. Yeah, and I called my best friend right after I got laid off Caleb. And I said, Caleb, I got laid off, you know, what do I do?

00:10:39:09 - 00:10:55:23
Unknown
And and, you know, and I was I was a little, like, upset because I feel like I finally found a company I loved, like C3. It's a cool company. They do all the cool venues, cool festivals in the country. And I felt like I finally found my place in the, in my career. And and just a little antidote to that.

00:10:55:23 - 00:11:15:11
Unknown
Like, I feel like so many young people, they're kind of like Carter, and I, like you bounce from job to job to job, and you're trying to figure out where you fit in, and it takes some time. And some people, the 20s are your pledged ship. Yeah, exactly. You're, you're it's a pledge ship for your career. And so for some people, they find their dream job on job number one.

00:11:15:13 - 00:11:40:22
Unknown
For me, it took three different jobs. And starting a business. Find it Carter. It took what, 3 or 4 different jobs? Probably something like that. Yeah. And then he found it. And I think a lot of young people, they get discouraged by job 3 or 4 and and then they just settle. Right. And I think Carter and I both had this core belief that if you're going to do something for 40 or 50 hours or 60 hours a week, you should at least like it and find purpose in it.

00:11:41:00 - 00:11:58:17
Unknown
And if you don't like it and you don't find purpose in it, you probably shouldn't be doing it in the first place. So that was a little side note, to to this, the bigger story, which what what I just talking about this talking in your 17 oh oh so it was time. Yes. I was talking to Caleb and Caleb knows I'm a fast paced fixer.

00:11:58:17 - 00:12:19:12
Unknown
And so he's like, hey, dude, take two weeks and just let it burn. Like, grieve the loss of your job. Don't fix it. Just let it burn. And so I hung up the phone with Caleb and I took a week and let it burn. And then I called Carter, and I was like, you know what? We got? You know, it's Covid, it's summertime.

00:12:19:13 - 00:12:38:12
Unknown
Like, let's go on a bike ride from Canada to California. So I called, covered my ass, got laid off like a month ago. Yeah. You guys probably needs a friend. And he called me up and he's like, hey, let's bike from Seattle to San Diego. He's like, I think it's super doable. Brandon's a big cyclist. I'm like, okay, I just got married.

00:12:38:14 - 00:12:53:18
Unknown
I got a downtown apartment. I'm trying to like pay rent on. I haven't had a job for two months trying to figure out what's going on. Father in law's written down. Your father in law. Super successful. Breathing down my inner provider. Yeah. Figure it out. And yeah, Brian proposes this biking idea. I don't have a bike. That's another big thing.

00:12:53:18 - 00:13:10:12
Unknown
I kind of really cycle. Is. There you go. Cycle? Yeah, whatever. And so I was like, you know what? Let's meet up. Because I love Brian, and I want to let's hear it out. And we hung out and like within five minutes we realized like, oh, everything is closed from Covid. Like all those national parks, we wanted to camp in, all shut down whatever it was.

00:13:10:13 - 00:13:24:16
Unknown
So we're like, yeah, bike trip's probably not going to happen. But yeah, my dream was out the door in two seconds. Yeah. But then we were like, man, I'm like, what if we just did something together? Like, what could we do in the, in the in the meantime, we've got to fill our time doing something. Yeah. And we both need some money to pay the rent.

00:13:24:21 - 00:13:38:09
Unknown
Yeah. And I was tired of just wearing workwear all the time and, like, not having a workwear job. So I was like, what if we, like, did something with our hands that we can actually, I don't know, give me some credit for like wearing and Dickies all the time. I'm like, I need something. Brands like, sure, that sounds fun.

00:13:38:09 - 00:13:54:00
Unknown
I'm like, let's figure something out. And I think early on I tried to make it something sexier than it needed to be. I was like, okay, we can be like a window and door installation company and we can have like some CAD to it where like there's a design and a consultation and then an install and yada, yada, like almost like a burger or something.

00:13:54:02 - 00:14:10:20
Unknown
And then Brian's like, what have we just cleaned the windows? I'm like, yeah, I don't know, like it still sounds too simple. And then as we just kept peeling it back, we're like, we're never going to become carpenters. Which is like what requires that window and door installation thing. So we're like, okay, for the time being. At that time, leaning made the most there was like a need to, like, dress it up, like Carter said.

00:14:11:00 - 00:14:29:18
Unknown
And I was like, man, I just like, practically when it comes, like you, we sell something and we have to execute on it. It's like we have no idea what the hell we're talking about. Yeah, so. But we had to clean something. I clean dishes in college. Yeah. At this early houses. And so what if we just clean the windows and that's kind of where we landed.

00:14:29:20 - 00:15:02:09
Unknown
And I would also say like that pride of trying to dress up what we did. That's something that, like followed us for the first year of having to like, swallow our pride and be proud that we're window cleaners and be proud to clean people's homes and offices and storefronts and all that. Because, like, you know, like I said before, where we grew up, you go to college and then you become a doctor, a lawyer, a commercial real estate person, a finance guy or whatever, and that's successful.

00:15:02:11 - 00:15:21:02
Unknown
But if you graduate high school and get into the trades, you're kind of like lesser than there's a stigma behind that. And so there was a lot and we can talk about this more later, but there was a lot of just like swallowing our pride and having to die to ourself and humble ourselves and be like, what's wrong with clean windows?

00:15:21:06 - 00:15:34:12
Unknown
There's nothing wrong with that. So it became like the most freeing thing ever when you're just like, there's nothing wrong with being a janitor here. Yeah, we did that. Like, do you remember what allowed you to do that like that? Because I do think people can hang on to it for the rest of their lives, wondering if it's good enough.

00:15:34:12 - 00:15:48:04
Unknown
We vividly remember this one moment, and we talked about the other day about going down to Houston because we were like, We're at Austin, but we'll take jobs anywhere. I think we just need money, man. So we're like, yeah, we started Houston. I grew up in Houston. I had friends that were like, oh, I saw y'all started something come to our house.

00:15:48:06 - 00:16:03:20
Unknown
And so I drive down, there's family I grew up with, has this awesome house in Memorial. So we did that house. We actually stayed at their house. The guest house in the pool house. Yeah. It's like legit. Got the job done in, like, two days and no hotel fee, you know, like, it was awesome. We were saving money, making a great.

00:16:03:20 - 00:16:17:02
Unknown
Yeah. It was like, the biggest job we'd ever done. And then I think, like, while we were doing it there, son, who I'd grown up with was like, hey, I live over in the Heights, like come to my house and we're like, dude, this is like, bang for our buck. 2 in 1. Worth the trip. So I figured it out.

00:16:17:02 - 00:16:34:02
Unknown
Yeah, well, we'll go over there, will line up these jobs, will knock it out, and we get over to his house and we're doing the windows. And I think we instantly realized like, oh, this is the first time we've clean windows for like a pier, someone our age. And we're kind of like in a lot of ways, like the maid, like we're we're going around behind him.

00:16:34:02 - 00:16:54:03
Unknown
He's on the phone, like I remember, like, trying to squeeze between him while he's, like, closing some multi-million dollar real estate. Like, he has an awesome house in the heights. Beautiful wife, beautiful family. Just like the quintessential dude is making it in his 20s. And we're like, have this existential crisis of like, dude, we're like, we're just like hired cleaners right now.

00:16:54:03 - 00:17:08:21
Unknown
Like, what are we doing? And then I think we kind of like, drove back to Austin after and had probably like an hour of silence of like, dude, is this what we need to be like? We just felt this, like weird tension of like, man, we went to college. Our parents don't love that we're doing this. Like, oh yeah.

00:17:08:21 - 00:17:23:09
Unknown
And then to make matters worse, like, he tipped us at the end and we're like, oh, there's so much insecurity. We felt, yeah. Just like for me it's like, yeah, just from all of them, you know. Yeah, we the charity case basically I'm like, what are we doing here? And then we kind of like start praying about a little bit and talk through it.

00:17:23:09 - 00:17:42:01
Unknown
And we're like, dude, you know what? Like, this is the sweetest thing ever that we actually have a skill that one of our peers, our friends, can call on to, like, come help him with. And we had never felt the oh, I'm actually like, know something? Or I can come and show up and fix a thing or do a thing and it like makes someone's day or takes care of their need.

00:17:42:01 - 00:17:56:02
Unknown
And we had been searching for that like a hobby scratch our whole lives. I think in a lot of ways. And it was like, oh wait, it's it's all perspective. It's like there's nothing wrong with being a janitor. Like there's actually something super sweet. And I think we chalked it up to, like, if we're going to be in the service industry, we got to be servants.

00:17:56:02 - 00:18:11:03
Unknown
Like, that's the beginning of us understanding the service industry and so it was like that day we're like, dude, from now on, like it's all about dying to our pride and I think. Up until that moment, we had always told friends like for the few months we've been doing pinks, they were like, hey what are you guys doing now.

00:18:11:03 - 00:18:27:15
Unknown
Like Covid you lost your job. You're like, oh well we felt the need to tell people we started this home and commercial services company and like. And we're the owners. Yeah, we're the founders and we're like, dude, we're done. Here's my card. Yeah, exactly. What a joke. Like dude. And so from then on, like after that moment in Houston, we're like, we're just window cleaners.

00:18:27:15 - 00:18:42:21
Unknown
Like, that's all we need to tell people. We clean windows like, regardless of how big it gets and how much our roles change. Yeah. There's nothing. And I think we got that from honestly, the Five Guys burgers and fries. Dude, what's that dude's name? I forgot his name, but he always says, yeah, like if anyone in the streets ask him like, hey man, what you do for a living?

00:18:42:21 - 00:19:10:06
Unknown
And he's like, I flip burgers. And I'm like, that's pretty cool that you just like, just thought, is it, you know, you dumb it down to like, that's what it comes back to. And it's like, that's what we're about. And if we were never want to be too good to clean windows, even though the business doesn't need us to clean windows anymore, it's like the best days ever spent truly in the business where like the days get into clean windows and now, like the closest we can stay to cleaning windows, we think like the closer to the heartland we are and the better the business does, and the more we just understand what all the

00:19:10:06 - 00:19:26:09
Unknown
franchisees are going through and what our guys are going through. And it's yeah, yeah. Is it the thing you found with most folks, and especially as you've gotten to talk to other folks, you're probably not maybe pursuing things or services, but just whatever their version of your of things is the you find like the unlocks in that insecurity.

00:19:26:09 - 00:19:42:02
Unknown
Like if you can lean into whatever that little shadow boogeyman is in your life, whatever that might be, that's helpful. Or do you find that that's just maybe unique to you all? No. I think it's extremely helpful to find find whatever it is that you're scared of. And I think the first thing to do is you got to name it.

00:19:42:04 - 00:20:05:21
Unknown
And I call that sucker Voldemort. Yeah, exactly. Yeah. Because I think a lot of times in life we don't do things because we're scared. Yeah, but we don't know why we're scared or we don't even know what we're actually scared of. And so I think it takes some hard work to kind of like boil it down. And I know, like early, early on in Pink's, I learned that my biggest fear was other people perceiving that I'm a failure.

00:20:05:23 - 00:20:20:20
Unknown
And so I think maybe that's why I was like, slower to start a business. Maybe. And that's why I needed Carter to be like, dude, we're just going to jump out there because I was scared that, well, what if it doesn't work? People are going to think I'm a failure. And that's my biggest, like one of my biggest fears in life is that.

00:20:20:22 - 00:20:40:07
Unknown
And but it's almost like once you put words to it, I'm scared that people think I'm going to be a failure and you shed light on it. It's a little less scary. And then you start telling your friends, hey, Carter. Hey, Joseph. I'm scared of that. People don't think I'm a failure. I'll do that. Well, I share that same fear as well, you know, or any start to resonate.

00:20:40:07 - 00:21:02:18
Unknown
And so I think just like putting a light on it helps you overcome whatever that fear is. And so, you know, whenever you're clean, windows like we did, you have a lot of time to talk. You're like outside of a house. And we're kind of just like rolling around the house together. And so you have time to kind of like unpack your, your fears, your insecurities, or just like, shoot the breeze as well.

00:21:02:18 - 00:21:21:16
Unknown
There's a lot of that. Yeah. So speaking of shooting the breeze and like Aaron things. Yeah. Like, how do y'all one I appreciate y'all sharing that into like it seems to me. And I know we've known each other just for a little bit that y'all make this partnership work where that is not always the case with folks. You know, sometimes that can literally be the demise of someone's business.

00:21:21:16 - 00:21:46:02
Unknown
Yeah. And for some reason, years on now, y'all are seemingly that is, you got to see the mutual respect you have for each other. What what is that unlock? What is that thing that keeps y'all rolling? Because it is clear to me that y'all are also very different. So how do you keep that coming true? It's like we are extremely different, but our heart line is the same with like what we want to do every day and the purpose behind Pink's and how we get to love people and love our employees.

00:21:46:02 - 00:21:59:21
Unknown
And yeah, just take care of people at the end of the day. And so I think, like, we find so much joy in the fun we get to have day to day, but we're much more committed to the friendship than we are the business. It's like if, yeah, some business decision is going to ruin our friendship, then like, okay, screw the business decision.

00:21:59:21 - 00:22:15:04
Unknown
Like we need to make sure we are good and we're on the same page. And it's probably like the least business savvy thing that we are like a 5050 partnership. Like, every mentor we had was like, don't do that. Somebody needs to have the control, the voting power. But we're like, dude, at the end of the day, we want to be on the same page.

00:22:15:04 - 00:22:29:03
Unknown
We don't want to lose our friendship over some business decision. And so as long as we're aligned, it's like it is made pink. So much more fun. And I think as we grew and got busier, we felt ourselves like kind of bifurcating roles and like, okay, Brandon, you handle some of these ops, I'll handle some of this marketing stuff.

00:22:29:03 - 00:22:51:15
Unknown
And we stopped working with each other as much and we realized, like, man, we're losing some of the fun. And so now, like this year, we've been really committed to let's kind of like double work, let's get back together and do like tackle projects together and it's been so much more fun just because we get to do it together, shoot the shit, hang out like just, yeah, like reap the joy of what we get to do every day.

00:22:51:17 - 00:23:12:01
Unknown
And it's been so cool. If it ended tomorrow like you're doing, you know, doing what you. Yeah. Well, if I go on and do some this together is what you'd be doing. Yeah, yeah, we talk about that a lot. It's like if things blows up okay, what's the next thing? Like we can stay together and, like, go have fun building because we've, we feel like, if anything, we've cracked the code of just, like a really fun, good partnership, which is so rare, I think.

00:23:12:01 - 00:23:30:20
Unknown
And I think too many people try to find someone that's like them and has the same background or like has the entrepreneurial spirit, and it's like, it's probably not great to have like double like a duplicate in the office with you. That or tackling the same stuff, because for us, it's like I have full implicit trust that Brandon, like with his side of the business and he does very different things.

00:23:30:20 - 00:23:44:13
Unknown
And early on it was like, okay, brand's doing a lot of the commercial stuff. I'll handle a lot of the residential stuff. I think that's what it all came back to. He's just like, dude, I don't want to be in some of your business. I know you don't want to be in mine. Like in our case. Also, it's like I'll do the branding in the videos and brands like, I don't want to worry about that.

00:23:44:13 - 00:23:58:12
Unknown
And Brandon's like, well, I'll set up the CRMs and all the books and everything. I'm like, great, I don't want to worry about that. Yeah, I think that's been such a sweet thing of like, yeah, we know what's going on in the other, but we don't have too big brother. It and yeah, Bogart it up side of that mutual respect.

00:23:58:15 - 00:24:13:02
Unknown
Go ahead. I was going to say I think the biggest thing is, is like we're just committed to each other. Yeah. It's like a marriage. And so like it's never me versus Carter. Like we're always on the same side of the table and we're always trying to push each other forward personally, professionally, but also push the business forward.

00:24:13:02 - 00:24:31:23
Unknown
And we may disagree on something all the time, but it doesn't affect our commitment towards each other and towards like the bigger mission of what we're doing. Do you find that there are things that you got, any rituals or things y'all keep outside of work that kind of keep you all tight? I do find that like a marriage, some of these marriages can basically turn into like glorified roommates.

00:24:32:00 - 00:24:49:07
Unknown
Yeah. You know, that's sad, right? To see, it seems like the couples at work on whatever they're doing outside of existing with raising kids or having whatever it might be. Do you all have any things that y'all do outside of Pink's that keeps you tight? We do a weekly, like Walk Again. Oh, do we go? Yeah, we go walk the trail every week.

00:24:49:07 - 00:25:04:18
Unknown
And it's like a lot of it has nothing to do with Pink's. And it's just like, where are we at? What's going on? Yeah, blah blah blah. And just like, catching up and being friends because we spend a lot of time together, like, almost every day. Yeah. Still in it. It's a cool ritual, man. It's so fun. Yeah, that's true magic too, man.

00:25:04:20 - 00:25:23:16
Unknown
Oh, you had the best ideas, the best conversations on that hiking bike trail here in Austin. Yeah. It's awesome, I would say. Also, like, we probably every single day pray together in some, you know, some way maybe it's, after a meeting or before a meal or something like that. And that's just, I mean, that's basically daily if we're with each other.

00:25:23:17 - 00:25:47:00
Unknown
Yeah. That's like, we're committed to that. And and just knowing that our whole business and everything we do, it's, it's like we didn't create this. Like I didn't bring myself into this world. I didn't give myself a brain. I didn't even orchestrate Carter and I meeting like, we definitely believe that there's a God and he divinely intertwined our paths.

00:25:47:02 - 00:26:09:20
Unknown
And, you know, it wasn't by our merit or by our goodness. Like we didn't teach ourselves to read. We didn't teach ourselves to write. We were helpless without the good Lord given us parents to help you, you know, do that and get mentors and good friends and all that. And so that is we always want to go back to that, because if we don't go back to that, then our heads are going to start getting big and say hello and look what we created.

00:26:09:20 - 00:26:25:22
Unknown
And oh, I've been doing a lot more than you lately and all these things. And we we don't want to have pride in our lives. We want it. We want to be humble. And like Carter said earlier, like we are in the service business, therefore we're a servant. And so as Carter and I lead our company, we need to be serving each other.

00:26:25:22 - 00:26:46:07
Unknown
We need to be serving our employees, serving our franchisees, serving everybody. Which a lot of times means I'm going to stoop low. I'm not going to be this, like, cool guy at the top. It's like, no, I'm going to do the things that no one else wants to do. We'll clean the windows if we have to, like we're going to do this thing, but it's not going to be from a prideful, I'm at the top, I'm better than you standpoint.

00:26:46:07 - 00:27:15:13
Unknown
It's going to be at a I'm here to serve you and and make myself low to elevate others. I mean, Paul talks about Jesus in the Bible, and he says, though he was rich, he made himself poor. So that we could become rich. And I think that's just like a good mindset that we have to, like, adopt every day is like, hey, yeah, we made this cool business, whatever.

00:27:15:15 - 00:27:38:23
Unknown
But our goal every day is to like, pour ourselves out so that other people can be raised up and elevated. And whether it's rich monetarily or rich with a purpose filled, fun job with a good boss or rich with community because they're in a van working with somebody else, that's that's what keeps our heart beating. And so when we pray together, when we walk together, we're usually talking about that, like, how do we make this more fun for other people?

00:27:38:23 - 00:28:02:18
Unknown
How do we make the lives of our employees better? And that's that's, I don't know, it's kind of how we do things on a week, we to week, day to day basis. That's special man I appreciate y'all sharing that. Yeah I think it's it's odd because I think in in any world anywhere today you'd find that to be someone might call that a luxury or an ass to have or even trivial and what you find or at least I found.

00:28:02:18 - 00:28:28:11
Unknown
And unless I'm just doing, life in a completely different way than other humans, like, this is like, that's the point. Like that's the point. What y'all are doing. Not that it seems like the byproduct in the outcome. It shouldn't be a surprise that it also is working. It reminds me of y'all are like, y'all might have been these people, so maybe you don't know the coolest guy back in school, but any time you ever thought about the cool guy back in school, he wasn't trying to be you.

00:28:28:11 - 00:28:46:22
Unknown
Just was. And it's feels like the folks that try to be. You seem like you have that vibe. By the way. And I don't know if that's true, but I appreciate it. I, I guess I'm just like I've always been, I think about my mother quite a bit. That gal, like, she is definitely faith filled in somebody, but she never tries to be anything.

00:28:46:22 - 00:29:07:17
Unknown
She just is. And through humility and as I got older, I realize more and more that was the case. I didn't realize how much work it is to be humble and and it's the work of like shedding pride and shedding all the expectations. And it's almost like you throw the scoreboard out the window. I find that even relationships is you try to keep score.

00:29:07:17 - 00:29:21:12
Unknown
But what I did for you today versus what you did like, it's just a recipe for disaster versus just a love. You know, if I'm coming to the rescue because there's what we need to do today. And then outside of that, let's move on like it's a new day tomorrow. Whatever it is, seems like y'all figure that out.

00:29:21:16 - 00:29:40:03
Unknown
Which is cool to see. And I'm sure it gets better every day, but that's pretty magic to see here in real time. Let's try to keep it simple. Yeah, keep it simple. And like, I don't know, just stick to literally the biblical principles because I think we know that, you know, whether you believe in God and Jesus or not.

00:29:40:03 - 00:30:00:08
Unknown
There's biblical principles is a recipe for a good life. You know, we're going to forgive. We're going to try to stay as humble as we can, and submit ourselves to the service of others. And that's a good life. Yeah, in my opinion, no, I think it's great life not keeping score, not having to, you know, say, oh, well, Carter, you didn't do this this week.

00:30:00:08 - 00:30:26:04
Unknown
And, you know, so I'm higher than you. Yeah. Like. No. Yeah. No, it's something that's a risky. Right. Absolutely. And speaking of picking each other up, I think you're picking up this town because, like I, I've never seen. I don't say never. It's just rare to see a services company and doing what y'all do, clean windows with something that is like in the, dare I say, the culture of Austin in the fabric of this town.

00:30:26:06 - 00:30:47:04
Unknown
And beyond that, I know y'all are in a lot more places than Austin, Texas, but like my favorite. Y'all brought me brought a pink hat in for the team. Like, I'm stoked right there. Right in the back. Like I'm stoked to go rip it. Yeah, I think that, and seeing y'all's trucks running around town and even the way y'all dress, I guess my, my thought is like, oh, the thing that's in my brain is y'all have this humble way of going.

00:30:47:05 - 00:31:04:16
Unknown
I can just see it at the same time, you've created a brand that goes beyond just servicing the revenue of your company. Was it by mistake on purpose? Like how did that obviously kind of really into brand Carter I'm just curious like how did that come to be. And did you think that it would end up being where it is now, the way you sound?

00:31:04:16 - 00:31:34:16
Unknown
Town CEO never thought. I mean, we didn't know what we were just trying to make it buy for like that month and get through Covid and hopefully get our jobs back. Honestly, you know, you were just like holding the line, holding it. Yeah. We're just like whatever we can do to make money for the time being. But I think we fell in love with just the idea of like, why isn't anybody doing this brand story in the service world of just looking around of like, there's so many cool stories out there, like generational roofing companies and all these great mom and pop spots that have like, great branding in the story and everything, but just

00:31:34:16 - 00:31:52:10
Unknown
nobody's telling it. And we're like, is there a way to almost like, jump into the mix and seem like it's something that's been around forever? And I think I get a lot of inspiration from Yeti and like watching them build a company that's cups and coolers, and now guys are wearing their hats and have the stickers all over their truck, and it's like a brand that means something.

00:31:52:10 - 00:32:13:06
Unknown
Yeah, when it's like you don't see people wearing igloo hats and igloo stickers on and see what do they do? Yeah. What do they do different? It's like it was the Yeti presents videos that like, told the stories of the people that wrap the stuff. Yeah. And so what they did, they were like, man, that is genius of like, how can we create the story, talk about like just the doing things the right way for the sake of doing them.

00:32:13:06 - 00:32:31:18
Unknown
And so the whole brand was like, let's just act like we've been around forever. Basically like, hearken back to this timeless service company that if you went to any town, you might think it already exists, or the thought of like inheriting one of your dad's old t shirts that you're like, oh, what is this pink thing? And like, you're stoked to wear it because it looks like it's from the actual time.

00:32:31:18 - 00:32:50:22
Unknown
So everything was just like, how can we look like the Milk Man meets the Body shop mechanic? Or like that that mix, or the thinking back to the good old days when you knew the people like working in and around your house and you wanted to refer them and you liked them. And so how can we, like, encapsulate that time period and just wear it, put it on all of our stuff and try to be all about it?

00:32:51:00 - 00:33:06:19
Unknown
Yeah, yeah. It's like a, there's a as you're talking about it. Yeah. Me thinking we went to down over to Brenham to this butcher shop and I had to get one of these hats. Man that they had. They're it's a, it reminds me of my, my father in law, specifically up in northern Michigan. They run like a excavating firm.

00:33:06:19 - 00:33:21:18
Unknown
Yeah. Nice. But all their all their merch, if you want to call it that, is also their hunting gear. It's cool. So it's like they write it off I imagine in the company. But it's all camo, right. And so it's kind of the same vibe I like y'all. Step two. It's like it's almost like good design. That's timeless.

00:33:21:18 - 00:33:38:11
Unknown
It's like function first. Yeah. And then it like you sprinkle in a little bit of class and then for some reason it stays timeless. And maybe that's what some of it is, as y'all think about, like the, like the brand itself, like any advice you'd give to folks as they're thinking about it seems like storytelling is a big part of it.

00:33:38:13 - 00:33:57:05
Unknown
Is there any other things that like a you would go back in time and tell somebody who's starting maybe, a car washing company to get to think about that's different than what anybody else might be doing. Yeah, I think the biggest thing is like, we're seeing all these service companies like rebrand, and it's really just comes back to like they make a different logo that looks like cool.

00:33:57:05 - 00:34:10:11
Unknown
And it's like, that's great, it's a logo. But our whole thing is like, there's a brand and then there's branding and like, what is the brand actually saying and what is it doing and how can we tell the story. And so I think that's been our big emphasis of like, yeah, we want to look different and feel different.

00:34:10:16 - 00:34:25:17
Unknown
But if you don't have owners that are bought into it and someone that's speak into the actual business, I think like no one is going to buy into it. It's like it's just a cute logo. And that's what we talk about all the time. It's like, yeah, like it looks different things, looks different. The the videos in the marketing you get looks different.

00:34:25:17 - 00:34:40:19
Unknown
But if we don't have two guys that show up that love their job and like do what they say they're going to do, this thing doesn't go very far. And it's like it started with us, but it's like how can we multiply that with with the people? So it's like that. That's all the story there that's playing out in front of them.

00:34:40:21 - 00:34:56:16
Unknown
Pinks is not just the name and the and the cool gear. It's it's the humans. Yeah. Guys that show up that. Yeah, maybe talk about that a little bit more like because I do think maybe for folks who haven't had the great pleasure of having Pink's come in and service their building, their house or whatever, what is the experience like?

00:34:56:16 - 00:35:18:13
Unknown
Like what is that experience like? Because that is that is to your point, not just some branding that is the brand people have. Yes. That's right expectation. Because I mean, with the brand. Yeah, it's like Carter said, it's more than a logo, but it's operational excellence because you can have a cute brand, cute logo. But if the company doesn't pick up the phone or email you back, then what do you actually have?

00:35:18:15 - 00:35:36:01
Unknown
You have a pretty like that cute logo. Looks like really lame now. Yeah, it was a wasted. Yeah. And so we believe like the two go hand-in-hand together. So what do you what do you get when a pink truck comes to your house? Well, one, you got to get a quote first. And so you call a phone number and someone's gonna fill out the online for.

00:35:36:01 - 00:35:55:09
Unknown
Yeah, you're gonna get a human that answers the phone. And that's AI's getting there. There's like, little, like, receptions or whatever. I yeah, we don't think it's there yet. And a lot of the folks that we work with, they don't want to talk to a robot. They want to talk to a human being. And so we have a human on the other end of the line that answers that phone and the local operator.

00:35:55:12 - 00:36:20:17
Unknown
Yeah. So, yeah. So it's like it goes straight to the person that you need to be talking to. They know road or back. Yeah. It's not like a it's not a call center front desk. Yeah. It's any of that owner because and the reason we set it up that way is if you call a call center that's in, you know, somewhere in New Mexico, and they're servicing all of our franchise locations and you call and you say, hey, I want a quote, my house is over on West Side drive to the operator.

00:36:20:20 - 00:36:46:00
Unknown
That means nothing. But to you as a local owner, you're like, oh, West Side Drive. I know that street. Very nice house. Probably a nice house. It's on the water, right? That's okay. Yeah. And so. So you know, your ears kind of perk up and you're like, okay. And so you have context, right? And I think that's what sometimes, you know, you miss with AI or with a call center is, you know, the person on the other end of that line doesn't have context to what's going on in the city.

00:36:46:02 - 00:37:02:08
Unknown
And so you have a human answer the phone, we have someone that comes out and gives an in-person quote. So they're going to walk the house with you, talk about your windows, talk about your driveway that you need pressure wash. Hey I want I want this patio pressure wash. But this one's it was a it's actually clean because it's on the other side of the house and it's covered.

00:37:02:08 - 00:37:22:13
Unknown
So we don't want that. We don't want to like just automate the whole process. We want the human touch, the human component of it. And we very much believe at Pink's that a confused mind doesn't buy. And so the more that we can clarify your scope of work for your specific house, the better it's going to be for you, because you're not going to have a million questions on.

00:37:22:15 - 00:37:38:16
Unknown
Wait. So which one is are you cleaning? In which part of my driveway? In which part of my patio are you pressure washing rather? Now we talked about it. We took pictures. The pictures are in the quote and so, we try to eliminate all the confusion in the world. So that's kind of what you get on like the experience side.

00:37:38:16 - 00:37:55:19
Unknown
And then once you accept the quote, you choose a time on our thing and then a team comes out. Two guys wearing the uniform, they knock on your door. Hey, Mr. Joseph, thanks for having us out. Just to confirm, here's what you're getting today. Yep, that looks good. Where do you want us to start? You're going to start on the interior windows.

00:37:55:19 - 00:38:11:17
Unknown
Extra windows. Okay. You got a baby that's going down at two. So we're going to get the exterior or interior windows done first. And then we'll come outside so that you can get your baby, you know, put to sleep for their nap. And it's like a little things like that. And so we just we build this system and the whole system is built on the customer.

00:38:11:19 - 00:38:27:19
Unknown
Like if I, if, if I was paying $500 to have my windows cleaned, I want I want them to care. I want them to ask me how it is. Just like when I go to a nice restaurant, I want that steak to actually be medium rare. And I want that potatoes, you know, to be hot and creamy and all that.

00:38:27:20 - 00:38:44:05
Unknown
And so I think so much of the service business people just show up and they just go through the motions to get it done. And we're trying to just kind of change that and tweak that and really make it customer centered. I think people looking to buy Pink's have always been like, oh, like, I'm sure you have some sort of proprietary technology that allows you to quote quicker.

00:38:44:07 - 00:38:59:15
Unknown
And it's like, no, it's really just like, what's the simplest thing you can think of? It's like an actual human having an actual interaction to create the trust and like, get you the most accurate quote and really just make it as easy, possible, easy as possible to spend money with us and I think that's like as simple as it can possibly be.

00:38:59:15 - 00:39:16:13
Unknown
It's like, do dumb this down to just what do people want? How do we eliminate confusion and make it easy to get with us? How do you find the the humans that adopt that? Because it does seem like that's the biggest thing. There's some things you probably can't teach, right? There's probably some things that, like Mom and Dad, had to put in some of these teammates of yours.

00:39:16:13 - 00:39:36:06
Unknown
Otherwise, 100%, I guess. So it's like early on, I think we learned the hard way of like, we hired blue collar guys that were like, okay, you've done roofing or you've done like some hard outside job because we knew we needed dogs in the field getting the job done. Yeah. And we learned quick like, oh wait, they're way more loyal to themselves and like what they need to do than they are to what we're building and Pink's and us as owners.

00:39:36:09 - 00:39:53:09
Unknown
And so they'll leave us for the next job that pays a dollar more. And so we were like, no, we need a flip script here. And we need to focus on how are we hiring like hospitality people? Because we are really just a hospitality company. At the end of the day. Yeah, I guess cloaked in a window cleaning of just trying to be a hospitality company that leave you with the greatest experience ever.

00:39:53:09 - 00:40:09:07
Unknown
And so how do we go out and turn baristas into window cleaners and people that have never had blue collar experience? It's like, hey, we learned how to do it. We're not the smartest dudes by any means. Like, I'm sure we could teach the work side, but the hospitality thing and like the how you erase thing, like going out and finding the guys that look you in the eye.

00:40:09:10 - 00:40:23:09
Unknown
Yes, sir. No, sir. That whole thing, it's like, okay, this guy, I can teach to clean windows, I can teach to get bought in. And so, yeah, it turned into much more hiring for the loyalty of, like, are you bought into what we're doing? Like, do you like this brand. Do you feel proud to put on the uniform?

00:40:23:10 - 00:40:41:20
Unknown
Are you okay. So that's a good start and we can work with that and go from there and make you a window cleaner and make you more and more efficient on your job. So that was the big thing. It's like, how are we turning hospitality people into blue collar people? These like service bartenders like front of house at hotels or restaurants.

00:40:41:20 - 00:41:01:01
Unknown
Yeah. You're looking for that track record of hospitality. Exactly. Yeah. They get the hospitality and we can teach the window cleaning. We can teach the pressure washing. It's not rocket science. Yeah, but we just want that. That natural blend of I'm here to serve you, the customer. And it feels like an easy trick. Like a lot of those people are so tired of losing their nights, losing their weekends, like, really on set schedule.

00:41:01:01 - 00:41:22:06
Unknown
And with Pink's, it was like, hey, Monday to Friday, 9 to 5. That's all we're asking. Like you get your weekends, you get tips like it's just such a set regiment. You can do a band. Yeah, yeah, a lot more autonomy than like, there's no Overlord boss that's coming to every single thing. It's checking it out. It's like, no, you run your jobs, you show us that you did the final walk, you show us things are complete, and you go on to the next thing.

00:41:22:06 - 00:41:42:20
Unknown
And it kind of works right now. Like in this, like phase of American life that we're in. Like, working outside is becoming really cool. Yes. And and they're, you know, all like the scientists that are like, you know, longevity doctors like, hey, get outside every day and like, our business benefits from like that, you know, discovered you to have that is like a benefit.

00:41:42:20 - 00:42:00:18
Unknown
Yeah. People go like for one k paid time off, like extra seven years of life. Yeah. I mean, it's it's kind of hilarious how it's played out for us. And then with like, you know, we kind of talked about AI, but with AI coming in, there's a lot of folks who's who are scared about their job. And you know, it's my job.

00:42:00:18 - 00:42:21:14
Unknown
I'm going to get automated away. And at least for right now, like window cleaning and this customer service thing, it's not it's not automatable, at least not yet. And we think it's kind of a far ways out, you know, for a robot or something to clean your house. Maybe it's not. Maybe we're dumb, but that's kind of what I think is like, you know, there's nothing like a human.

00:42:21:16 - 00:42:45:13
Unknown
You definitely doubt it. Yeah, I know that's right. Now, I think there's like, there's something to be said from my perspective, and I'm definitely not the foremost expert in it. But I do think there are certain things that will always be sacred to folks. Yeah. You know, and I think anytime you're at an especially entering someone's home, there's always something there that and I'll tell you even as like a, I mean really as a husband to him, I'm thinking about like, all right, who's coming into my house.

00:42:45:13 - 00:43:01:12
Unknown
Yeah. Also, while I'm not there, do I trust this crew or don't I? I sure as one don't want a random unvetted person, but then to the idea of a robot showing up and coming in there, just like that's never going to pass a sniff test for me, right? I'll be 87 years old down the road. Like thinking that way, right?

00:43:01:14 - 00:43:21:10
Unknown
And I think that's probably something to y'all's point. I think that's probably a, a sustainable thing. You know, when y'all think about, like, growing the business service to the level and to the, you know, tier, that you all have that expectation of giving people great service, does it make it challenging to scale? Does it make it challenging to.

00:43:21:12 - 00:43:36:23
Unknown
Oh, we get into every town in America. Yeah. What are those challenges? I mean, I think a lot of it is just like comes back to the training and having like as refined processes as possible. And I think when we first started expanding and doing this franchising thing, we were very much like, oh yeah, you can do it.

00:43:36:23 - 00:43:54:00
Unknown
This way. Here's a way, here's how we did it. But we're open to like, there's probably another way. And we've really had to turn and be like, no, there's black and white, like, this is the this is exactly how the job gets. And so like, we've kind of had to go back and refine the system and say like, no, there's truly just one way and this is how you wear the uniform every single day.

00:43:54:00 - 00:44:15:06
Unknown
And this is how you greet the customer. This is how the job gets done in this order, in this fashion. This is what the closeout looks like. This is what the final conversation like. Just making it so stupid, simple and like how can this be repeatable? And then just like measurable things that are much more really like quantitative focused and less qualitative because I think we're kind of qualitative guys like, oh yeah, that felt good.

00:44:15:06 - 00:44:33:07
Unknown
That looked good. It worked out. Yeah. But we've learned like that's not repeatable. That's not scalable. Like we very much have to have numbers and like did the checklist get done okay. Did you show up on time. Boom. Like checkmarks basically of just being able to rate employees and rate how jobs went. And yeah, there's a lot there.

00:44:33:09 - 00:44:50:17
Unknown
There's a whole lot. There's a lot there. I think our biggest learning so far is if you don't have the infrastructure built for your franchisees, then they'll build it for you and then you're not consistent across the country. You're running all these different playbooks. And so we just had to build it ourselves. And, and and that's what franchising is.

00:44:50:22 - 00:45:07:15
Unknown
You know, it's a copy paste model. Here's the playbook here's the ops and follow it. And we're going to hold. You're going to hold you accountable. You know you bought into this thing. So we're going to hold you to that. You know you follow the operations. You follow the uniforms. Because it works. It's proven. And we know it works.

00:45:07:16 - 00:45:39:03
Unknown
But as we grow, quality definitely becomes an issue. And I think that's why we chose the franchise route as opposed to just corporately growing and us owning everything is we also just kind of have this belief that no one cares about the business like an owner. That just how it is. And, you know, we can have managers in all 100 cities that were in about and but are they going to give as much effort, as much care as an owner would?

00:45:39:05 - 00:45:58:22
Unknown
And our thesis is no, they wouldn't. We'd rather have owners everywhere spread the wealth out. Everyone have their own equity. Yeah. Like we take a percent of revenue of that royalty. But we want owners to be empowered to lead their teams, to grow their team, to grow their business and all that. And we're with them every step of the way.

00:45:59:00 - 00:46:18:03
Unknown
And so I think that's kind of how we counteract that quality thing is, is we we're investing in people and getting owners involved as opposed to managers not saying the manager model doesn't work. Todd Graves at Raising Cane's owns all the stores. Yeah. And they do a great job and the quality is always there. So we're not like ragging on that.

00:46:18:05 - 00:46:35:05
Unknown
But I think in the service business it makes a lot of sense to have, you know, wealth in the hands of many as opposed to just two dudes. I vividly remember, like one of our first locations is this guy, shout out Dallas Black in Northwest Arkansas. So he's like, Bill Fayetteville. Oh yeah, he's a great dog. And he's a baseball guy.

00:46:35:10 - 00:46:49:21
Unknown
Basically came from a baseball background, and he was one of our first locations. And I remember the night before he signed his stuff and wired his money to buy Pink's franchise. He called me and was like, hey, man, like, I got this great southern accent. He's like, hey, I just want to know, like, I got two daughters. This is my only thing.

00:46:49:21 - 00:47:02:00
Unknown
I'm quitting my job. Like, am I going to make money? Is this going to actually, he's like, I know we've gone through this whole thing. I feel good about it. Checks the smell test. But like, I need to know, man, this isn't smoke mirrors, right? Like I'm going to make. And I'm like, dude. And that's when it hit.

00:47:02:00 - 00:47:26:07
Unknown
I'm like, oh my God. Like, this was one of the first. Yeah. But I'm like now, like this is every like we've got to walk through that same conversation, that same feeling, that same process of like, these people are betting on our system, but really they're just betting on themselves. And it's the coolest thing to see. And it's like nothing produces more quality than like someone that bets on themselves and so I was like, man, I got my name on this, got my life on this.

00:47:26:09 - 00:47:46:21
Unknown
I need this to do well. So it's like, why wouldn't the quality be well? And yeah, we just come back to that of like, I couldn't imagine trying to incentivize managers across the country to like, go bust your ass for the sake of something we built. So it's like, yeah, it's counter, I think counterintuitive to most folks. Things like the way you scale something like that is a lot of management systems and those things.

00:47:46:21 - 00:48:06:22
Unknown
And y'all said, no, it's it's not skill management or skill or employees or other. That's part of it. It's more like, how do you scale more brands and carters out there? Like, that's the the magic, which is counterintuitive. I don't think a lot of folks necessarily think that way. And I reckon y'all like I mean, this is y'all still have I mean, operations that y'all.

00:48:06:22 - 00:48:23:03
Unknown
Oh, yeah. Yeah, yeah. Which kind of keeps it competitive. I imagine that also keeps it real. Right? Otherwise it could have become completely detached from it. I can't imagine that's a good recipe for success now. Yeah. I think like forever we are going to our babies are like the business we built here the Austin location. Yeah. Yeah. We expand to West Austin.

00:48:23:03 - 00:48:36:22
Unknown
So we have like the Four Points Lakeway and just figuring it out and like we don't try anything out on a national level until we feel really good about how it works in our like our home office. So it's like okay, cool. Now like let's roll it out. Another way to say this is what we eat, what we cook.

00:48:36:23 - 00:48:55:16
Unknown
Yeah, every single day you kill the budget, cook. Yeah, we're cooking it up. We're going to eat now. We're not we're not going to pick up something and serve it to the franchisees. Yeah. But, I guess all that to say is I think that builds like a trust in our franchisees. They trust us because they know we're in it with them.

00:48:55:17 - 00:49:15:15
Unknown
And you said, like, there's a competition and ranking and all that. Well, every week on our Wednesday morning, franchisee call, our locations are ranked with everybody else's. Oh, is that right? Yeah. And so they see, super transparent. No. Didn't pass home office. Are we below home office. Are we right at home office. And you know, they want to pass us.

00:49:15:15 - 00:49:32:17
Unknown
Yeah. So everyone can see like how many quotes did this location give this week? What do they have on the calendar for next month? What do they do? That's last week. So what's a recurring revenue for the year? It's Google reviews. So like all of our KPIs that we say like that's a healthy location. Everybody gets to see how everybody does every week.

00:49:32:18 - 00:49:55:08
Unknown
It's super fun. Yeah, it's all transparency and it's crazy. Like we've had locations that were launched in April that are now doing more than the Home Office like week over week. Wow, I and they're going crazy. Yeah. We're going, oh, like, this is what it looks like when really smart guys like yeah like actually like pedal to the metal and like and yeah, it's just so fun to see and we love it.

00:49:55:08 - 00:50:21:13
Unknown
It's crazy. That was like one of our goals is like, we're not successful until our franchisees have better locations than we do. And yeah, we're service mentality. Yeah. Yeah. Because it was very much, I think imposter syndrome of like, is this like, does it have to be a Brandon Carter in another city for it? That's right. And I think that's something we probably haven't done a good enough job of, is highlighting these owners all across the country that all shapes and sizes don't look anything like us.

00:50:21:18 - 00:50:39:10
Unknown
Different age groups, different backgrounds. Yeah. And it's like, yeah, that's something we need to do a better job of highlighting. It's like there are some incredible stories. It looks so different than ours that are making it work, because it all just comes back to creating loyalty with your team and therefore like creating loyalty with the customers. Yeah. And just rinse and repeat.

00:50:39:12 - 00:50:59:03
Unknown
Yeah. It's like we all look different, different backgrounds, like Carter said. But like we have that shared mission that we're here to serve. We're here to serve our community, serve the customers and serve our employees. And usually, like when we're vetting franchisees, we say that, you know, ahead of time. And we said, hey, like, if you're not about being a servant, then like, don't sign up with us, you know?

00:50:59:03 - 00:51:16:19
Unknown
But please don't. And we do a lot of like anti selling it in that way because we want the right people in and to run Pink's locations. We don't want someone who's sitting on their high horse and in a singing that this is a passive investment opportunity. It's like no, like if you buy this thing like you're in it, it's very active.

00:51:16:21 - 00:51:29:14
Unknown
Marianne. Yeah, I was speaking of wage. What are some things that, for folks tuning in right now who are like, maybe this is parking areas that whether it's for paying or just anything in services, what are some of the.

00:51:29:16 - 00:51:47:02
Unknown
Non-combat this is say some of the ugly gritty stuff. If folks don't see you know see I see you boys here right now. We see the trucks driving. Gosh. Yeah. We look really cute. It looks really fun. This is a great me. Mean, like, sign me up. Right. But I do know behind it all there is a ton of grit, work and sacrifice goes into it.

00:51:47:02 - 00:52:10:08
Unknown
What are some of the things you would highlight? To maybe talk somebody out of doing it? Well, what would you tell folks out right now? I think just like understanding that the customer like it's it's all lifetime value with what we do. Like it's all recurring business. So there's no like turn and burn. So we do everything we possibly can to make sure that customer feels good about us being there, which is like kind of a crazy thing because there's crazy, crazy people out there.

00:52:10:10 - 00:52:36:22
Unknown
So it's like that, like are looking to take advantage. Yeah, I'm looking at taking pages and you just you had to swallow your pride again and just be like, what can I yeah. What can we do to make this go? Well, basically, like we're not charging you. How can we go above and beyond, just like really having to honestly eat money and do different things that like, don't make sense on paper are not necessarily fair, but you know, it's worth it at the end of the day because you're like, why not create a great story for this person, even though maybe you messed up or you gave them reason to believe you messed up?

00:52:36:22 - 00:52:55:01
Unknown
Yeah. So I think there's a lot of that that goes on that we have had to deal with firsthand. A lot of people yelling at us, a lot of, yeah, just angry homeowners, angry business owners that thought something was going to happen. And we just have to buck up and say, like, you know what? Like extreme ownership. Like there's something we didn't overcommunicate that allowed you to believe this.

00:52:55:01 - 00:53:08:06
Unknown
So I got to learn from the situation and figure out how to never make it happen again. But then in the meantime, not charge you for this job and really, like, take care of you. And I hope this isn't like a call out to now. Like, hey, you hire your local banks and rip them out and they'll do.

00:53:08:07 - 00:53:33:05
Unknown
Yeah, they'll bend over backwards to make you happy. But like, yeah, it's just the nature of this lifetime service thing. Yeah. You have to be there days if I'm hearing you right. Like there are days where you're probably definitively as paying right on something. That's right. But you have images. It doesn't matter because the brand and the service you're giving the rest of the customers are so far more important that you have to you have to just take it on the chin here.

00:53:33:07 - 00:53:50:09
Unknown
That's right. In order to keep it's just far more important to keep the ship moving. Yeah. It's not worth a one star. It's like, let's burn whatever few thousand dollars to, like, really make it right for this person. Yeah. Just to, like, save the taste in their mouth. Yeah. And whatever. And obviously, some people aren't even viable, and, like, you're too far burnt, but you can only do so much.

00:53:50:09 - 00:54:08:01
Unknown
So. Well, that's not an easy thing. I mean, that's that's valuable like that. There's is something that a lot of folks who would sign up for this would go like, they probably aren't capable of doing it. But the beauty of what we get to do a lot is like so many issues can be fixed by us going back out to a job with a dry towel and just like wiping a streak, which is like, that's pretty rare.

00:54:08:01 - 00:54:24:08
Unknown
I think in the service industry, it's like we can fix a lot of problems with a towel. Yeah, just like really nice to know. And a towel and a goody bag and bag. Yeah. And say thank you. Yeah, yeah. Like we shouldn't miss that. You're so right. Like, is there something else that comes to mind that you're like, hey, like, people should know this, that these are the ugly parts.

00:54:24:14 - 00:54:46:13
Unknown
I think one, when we first started Pink's, we got addicted to the feeling, if this thing works, it's our fault. If it doesn't work, it's our fault. Yeah. And we fell in love with that. And. And so I think for some people, like, that's, that's a really scary thing that like, man, like I got a lot of weight on my shoulders.

00:54:46:13 - 00:55:01:09
Unknown
Like, I own this business. This thing is mine. Whether you're buying a Pink's or starting your own thing. But I think it's also very empowering to know that, like, hey, like all this, like, my back's against the wall. I got this pressure on me. I got to go sell. I got to go execute and deliver the service that I promised.

00:55:01:11 - 00:55:19:16
Unknown
I'd also say to like, you know, the hard things. It's people. Yeah. You know, people are. I mean, when you have the right team, it's like being on a bike with the wind at your back going down a mountain. And it's like, easy when you're the wrong people. It's the opposite. It's going uphill with the wind in your face, and you're just like in the wrong gear on your bike.

00:55:19:22 - 00:55:40:12
Unknown
And it's really challenging. And so I think the hard parts of business are when you have, you know, tough people or people that, you know, need to be developed and maybe they're not showing up on time every day. They're, you know, no call, no show or whatever it is. Like, that's hard. That's really, really hard. And I think the challenges is okay.

00:55:40:13 - 00:55:57:10
Unknown
It's easy to do with one van, but can you do it with two, three, four, six, ten vans? Can you do that? Can you do that at scale? Can you leave that team? Can those ten humans show up in one of like, bus their tail like for you and for your business and for the customer sake? And can you motivate them?

00:55:57:12 - 00:56:01:11
Unknown
And it's hard to do.

00:56:01:13 - 00:56:22:10
Unknown
But it's doable. And that's like this, like tension that we live in. It's like, that's why you show up to work every day. You can't. It's not a set it and forget it. But like you're constantly having to meet up with guys and get happy hours and a beer and a coffee for like check in on them, like, how are you doing personally so that when they show up to work, they know that their boss cares about them and they want to do good work?

00:56:22:10 - 00:56:43:12
Unknown
And so I think a lot of folks find that part really, really hard is the people component. And that's how we always says we're a people business. We just happen to clean windows. That's what we do. But without the people, those windows don't get clean. The vans aren't going around town. And yeah, yeah, but you got to be invested in the people.

00:56:43:12 - 00:56:57:11
Unknown
Yeah. I feel like whenever we talk to people that are looking to buy a pink's, like the main barometer is like, are you someone I would want to go work for? And if, like, we don't get that feeling or if you're not a good hang, it's like, how the hell do you think you're going to go out and get people to work for you?

00:56:57:13 - 00:57:12:15
Unknown
It's just like, that is the craziest thing that comes back to. It's like at the end of the day, we're kind of just managing the emotions of 20 something. It's like, that's our job. It's like, how do we try to keep this step? It just the ship is steady as possible with all these young. Sometimes super volatile guys.

00:57:12:17 - 00:57:23:17
Unknown
It's a but we got to love it. And like we love that and we love grabbing the beers after and be like, hi, what are you going through? What's wrong? Okay, well, have you talked to that guy? Just like, talk to him like, let's go. It's something that, like, you can't again, that's probably another thing you just can't teach you.

00:57:23:17 - 00:57:54:23
Unknown
Just. You gotta find the people who can do that. It is something that. Yeah, no matter what YouTube video or MBA class you sit in, nobody's talking about the I think everybody understands like the the company boondoggle that everybody does or, you know, party or whatever. But nobody thinks about that real like, oh yeah, me and the cartoon branding like they care about I would, they would be probably a top 1 or 2 call if something went awry in my family life, which is not something that I think we put a lot of value in when you're running a business, you just think ones and zeros and the other things.

00:57:55:01 - 00:58:17:04
Unknown
I'm curious on that same note, as you think about folks getting into this biz, any thoughts or any things that you'd give them on family, like what they're, you know, you are both married. Congrats on the new little man. And so I, I met that's also like it's a whole team sport getting into ownership. That's one thing that I think sometimes gets like under the rug just gets like passed over like that.

00:58:17:04 - 00:58:34:21
Unknown
Your significant other has to be bought into this lifestyle that this isn't like you're all in on this thing. There's no y'all are dressed this way today. Not because we're doing a show is just like you. Yeah, every day of the week. Yeah. What inside have you gleaned from bringing your better half along on the trip and hopefully doing it well?

00:58:34:21 - 00:58:55:22
Unknown
Oh, yeah. It's the best thing you can possibly do. It's just like getting a fresh perspective or a new set of eyes or. Yeah, it's like my wife and I go on walks almost every morning, like Adeline and I talk about everything in the business and getting to just air out dirty laundry and the patience she has. And just like completely different perspective that I get from her is just so cool of just like, oh yeah, that's what it's all.

00:58:55:22 - 00:59:12:09
Unknown
And she just brings me back to core base of like she brings me back to because she vividly remembers Brandon. I going out in my old Tahoe to go clean windows and like, that's that's Pink's hair. And I'm like, yeah, forget you don't see all the stages and you're not in it as much. So like, she very much reverts back to the core and I'm like, oh, I need that every day.

00:59:12:09 - 00:59:29:01
Unknown
And that reminder. And so but it's also like you're a business owner and that stuff doesn't turn off like, that's why you're not a salad person that gets to shut off at 5:00 on Friday and like, pick up again on Monday. It's like, this stuff stays with you every night. And I'm always texting Brandon like little notes in the middle of the night of like, dude, blah, blah, blah.

00:59:29:01 - 00:59:44:18
Unknown
Yeah, I'm just like, but that's who we are. Yeah. And and they gotta be kind of bought into it, right? Like, you gotta, we gotta bring him along. Otherwise, like the fun. And I think about, like, I had a birthday, like, recently, and, I was thinking about, like, do I want to shell off and not look at my emails?

00:59:44:18 - 00:59:59:10
Unknown
But I'm like, I love my job. Like, it's like it's so fun to, like, look at. And it sounds weird, but I go through my emails and solve problems and be like tinkering with it. And I was thinking like, oh, I'd be more relaxing to turn off. But really, it's like, I love the accomplishment feeling of getting stuff done.

00:59:59:10 - 01:00:24:16
Unknown
And yeah, what we get to do and it's all for a purpose. We enjoy, like making people's lives better. Hopefully you have the same kind of feeling with your relationships 100%. I was going to say, I think, I think the cost of being an entrepreneur is your mind. Yeah. As in like Carter said, like when 5:00 hits and I, you know, it's working for somebody else, you shut the laptop, leave it, you know, at the office, and it'll be there for you tomorrow or on Monday morning at 8 a.m..

01:00:24:18 - 01:00:48:13
Unknown
And but when you're not, you preneur like when you have a free moment. Where does your mind go? It goes to the business. And so I think you have to have a spouse that gets that, Kelsey knows that if I'm just like, staring off into space, I'm not thinking about nothing. I'm like solving some problem in my head that I got to email Carter about or text Carter about, like, you know, later.

01:00:48:15 - 01:01:10:09
Unknown
And for her to understand that and to give me that space if I need it or for her to press. And, you know, she knows me so well and so she knows when to press, when they're not press and all that. You gotta have it. Because with entrepreneurship and business ownership, there is no work life balance. It's it's work life integration.

01:01:10:11 - 01:01:27:04
Unknown
And if your spouse doesn't get that, then it's going to be really, really challenging. But then to have a spouse that encourages it and supports it and, you know, Kelsey will tell me, I'll get home from work and, and, I'll just be kind of wound up in my mind and she'll be like, hey, put your phone down.

01:01:27:06 - 01:01:50:03
Unknown
Go take a you just take a walk, take a lap, and then come back. Yeah. And but for her just to have that awareness and that knowledge of knowing me well enough to know that, like, I need, I need like, an unwind walk, it's extremely, extremely helpful. And the other thing I'd also say is inviting Kelsey and Adeline along to ride with us.

01:01:50:05 - 01:02:13:12
Unknown
Like, we don't want to have this, like, work life and this personal life. It's like, no, like we just want to live. Yeah. And live with our, you know, our spouses, of course, but like, do you work and include them on everything and bring them to work functions and work events and work meetings. And like, as my daughter grows, I want her to like, sit in meetings and like be a part of the business as much as like she wants to be or whatever.

01:02:13:14 - 01:02:30:04
Unknown
And and instead of trying to, like, bifurcate and separate the two, it's like, no, like make it one as much as it can be. And, you know, I want to be the same person at home that I am at work. And I feel like when you mash those two groups together, you're forced to be, I don't want to be this, like, asshole at work.

01:02:30:04 - 01:02:44:16
Unknown
And then this, like, Mr. Nice Guy at home. It's like, no, like, I want to be like Mr. Nice Guy everywhere. Yeah, and be a good person everywhere. And it's almost like a level of accountability. That's cool. Yeah, it's kind of how I think about it. No, I think first of all, I thought, like, I was like, man, how do you know my wife's name is Kelsey as well?

01:02:44:17 - 01:03:03:11
Unknown
Okay, here's a minute. How do I got a Kelsey to another universe? Yeah. Yeah. No, I think that's, y'all bringing to me. And that's something that, I think probably not enough folks talk about, because it is. That's like you're your dinner table was you're like, real board of directors. They're like. And how you are there is really how you're going to be.

01:03:03:11 - 01:03:30:18
Unknown
And I think there's probably not enough time spent there. I wonder, does this resonate with you all? And when I poor girl, man. But luckily she's in like a gym a lot on thoughts of what we do here and why we do it and where we're at. And she's there to be. She's very participatory. The one thing that I realized a couple years back, I kind of made an intentional effort to relay back some of the advice or wisdom she's given me or her thoughts back.

01:03:30:19 - 01:03:45:11
Unknown
Your wife? Yeah. My wife. And like how it actually played out at work and how like something she said, actually something I used in AC as something that ended up turning out all right. Yeah. And I think it just makes that quest that's like, hey, yeah, maybe it's and it's like you talk about buying there like, oh man.

01:03:45:11 - 01:04:03:20
Unknown
So like this matters. It matters beyond just it's like he's not just venting to me. He's truly treating me as somebody who's a counselor, you know, for him. Yeah. And I don't think there's enough, like of that feedback loop back to that one at home. And I do think if a lot of owners can like, embrace that, it just makes the whole family come along for the ride.

01:04:03:20 - 01:04:22:13
Unknown
And to your point, it makes it not this kind of like I don't think we realize how we can vilify our own business by like not creating that feedback loop, that it matters. Because if y'all are anything like me, I've learned to pause and not go right off the bat as soon as I get back home. But generally speaking, that's the topic over dinner is like, what we.

01:04:22:15 - 01:04:36:07
Unknown
Yeah, what we do here all the time. Yeah. With American operator and error. Smart to close the loop and be like because a lot of times they just be left hanging of like, hey, I'm we're so in this like what happens. Yeah. What happened? It's like I got to remember like I got to pick that rose from work and bring it back here and go like, hey, that works.

01:04:36:07 - 01:04:55:04
Unknown
That's right. Or that or it didn't work. But you know that like or we appreciate that, you know, whatever, you know, or wherever we went. Yeah I think that it just feels like they're like they're part of the solution in pillow, you know, just like your punch in, you know, add or whatever. Management I got I mean, not so much that we jammed in here in an hour.

01:04:55:05 - 01:05:14:14
Unknown
I, I guess the final thought I have, which is probably more of a fun one for y'all. Is Pink's the name I should ask you at the beginning? I don't even ask you why. Where does it come from? What's the history behind it? How the heck? It's really underwhelming. Yeah, yeah. Where she was like something cool or like an acronym that was really, honestly like we were.

01:05:14:16 - 01:05:28:05
Unknown
I was talking to my mother in law and she was like, man, what if it was just like a color? And we kind of initially were like, man, South Texas window guys are doing the whole thing. And we're like, I don't know how we can land on one. And she was like, man, what if you just keep it really simple, make it a color?

01:05:28:07 - 01:05:43:21
Unknown
We're like, blues, but I like I don't know. And then she's like, well, pinks is pretty cool. And I'm like, you know what? That sounds like the time period we're kind of going for. Yeah, it's like the pinks feel. And it was just enough obscure but approachable. And it could be our accent color. And so yeah, we didn't honestly give it that much thought.

01:05:43:21 - 01:06:06:07
Unknown
We're like, sure, let's go with it. Yeah. And then I had a buddy make the logo and we're like, that looks right on paper. Like, that should be it. And you paid $200 for this logo. Get out of here. You kidding? And y'all got it right with the little starburst to the top. That's a very classic, McLean. Yeah, yeah, I know, I do think there's a okay, I just because I just got add there's so many so many folks belaboring I mean we do it here too on the team.

01:06:06:09 - 01:06:28:17
Unknown
Yeah. About Brian is there sometimes you just find something perfect off the whim right. It's about recall sometimes too. Right. Which is something that's just going to hit somebody in your heart. It can almost mean nothing, which is the beauty of it. Then you can kind of tie whatever you want to it. Yeah. How do you feel like if your name was anything else, do you think it would still be where it is today?

01:06:28:17 - 01:06:52:03
Unknown
Oh, it's a good question, I think so, I think so too, just because like we said earlier, it's it's that brand and operational excellence. It's both together and it's both together. And so we could have been called Browns or whatever or. Yeah. You know number one window cleaning company. Yeah. And I think it still would have worked just because we feel like it's such an underserved market, like there's just so many people not doing it.

01:06:52:03 - 01:07:08:09
Unknown
And we're going to make it work. Yeah. We you know we talked about that the other day. We're like, man, if the brand still was like completely random and had no like legs to it, we really think we'd still do the same thing just because like the system works and it's fun and people are making money and people feel taken care of regardless of if it looks the part or not.

01:07:08:11 - 01:07:31:00
Unknown
And there's so many companies out there that have like lame branding, like the visuals, but they're a really successful company because they care about their customers, they care about their employees, and they keep, you know, the main things, the main thing. And so I think all those companies, they're just like a case study that, that you can do really well and you don't have to have a cute logo, but it helps you.

01:07:31:01 - 01:07:51:07
Unknown
But yeah, yeah, it's like doing all the other stuff, right. With a great logo works. You having a great logo on its own is not gonna on its own. It's not going to stand the test of time. Do it gents. Brian Carter like it's a dream talking to y'all, man, and I, I'm really proud that I get to like, hang out with two guys that are not only stapled to this town of.

01:07:51:07 - 01:08:11:10
Unknown
Of course, you like, like a good virus making your way through the rest of the US. I think that, whether y'all realize it or not, I mean, it's why we wanted you on the show. You were. Y'all are inspiring folks in the way you do things, not just who you are. And so and of course, being in this town, I think is just always good to have kind of your local hometown heroes visiting with you.

01:08:11:10 - 01:08:19:04
Unknown
So really, I know y'all are busy as heck and appreciate you all this time and just keep climbing and doing what you do. Appreciate man. Thank you, thank you,