Your Attention Is Being Hijacked — Here’s How to Take It Back | Kira Shishkin

Your attention is being monetized.

Every scroll, click, notification, headline, and breaking news alert is competing for one thing: your focus.

In this powerful episode of Mindset Mastery Moments, Dr. Alisa Whyte sits down with entrepreneur and informed.now founder Kira Shishkin to unpack the hidden psychological war happening inside modern media, social platforms, and the attention economy.

Kira explains how news, algorithms, and ad-driven systems are engineered to keep people emotionally reactive, distracted, and overwhelmed — and why reclaiming your attention may be one of the most important mindset shifts of our generation.
Together, they discuss:

• Information overload and doomscrolling
• Why attention is your real superpower
• How social media manipulates behavior
• Building intentional technology and ethical businesses
• Entrepreneurship, resilience, and recovering after setbacks
• Why most people consume information but still remain uninformed
• The future of media minimalism and purposeful living

Kira also shares his personal journey recovering from a life-altering injury, the mindset that helped him rebuild, and why every entrepreneur must start before they feel “ready.”

If you’ve been feeling mentally exhausted, overwhelmed by the noise, or distracted from your purpose, this conversation will challenge how you think about information, focus, and modern life itself.

Listen now and take your attention back.

Take Your Attention Back

Stop being a victim of the algorithm. Get the facts without the fluff or the bias:

• Informed.now: Beat misinformation and information overload with the #1 news-by-text service. Get minimal, concise, and factual daily news briefings via SMS. Visit www.informed.now to stay informed in minutes.

Connect with Kira Shishkin

• Direct Link: Connect with Kira
• Full Bio: Read Kira’s Story
• Instagram: @kira.shishkin

"Attention is not just focus; it is the fundamental building block of your life. If you don't control it, someone else will."