A Founder's Life
Join me as I explore the powerful intersection of entrepreneurship, health & wellness, and parenthood. In each episode, I’ll be interviewing inspiring individuals who excel in one or more of these areas, sharing their stories, insights, and lessons. My goal is to provide valuable takeaways that can help you thrive both personally and professionally.
A Founder's Life
The Hidden Cost of Hustle Culture - Andy Root - S2 - E7
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Feeling stuck in a business that controls your life instead of supporting it?
In this episode of A Founder’s Life, Leo Gestetner sits down with Andy Root—co-founder of Better Every Day—to explore how founders, especially in high-pressure industries like accounting, can break free from burnout and build a business that aligns with the life they want to live.
Andy shares how working 60+ hour weeks nearly cost him his health and family time—and what changed everything. From losing 40 pounds to redefining work-life integration, this episode is packed with actionable insights for entrepreneurs seeking balance, fulfillment, and sustainable success.
✅ Value You’ll Get:
• The truth about hustle culture and how to escape it
• How to build a business that fits your life—not the other way around
• The importance of daily routines, mindfulness, and health data
• What intentional living actually looks like for busy founders
• How to be present with your family without sacrificing your business
⏱️ Timestamps:
00:00 – Intro
03:30 – Andy’s backstory: Air Force, accounting, and founding Better Every Day
08:00 – Breaking out of hustle culture in the tax industry
12:30 – Work-life integration vs. balance
15:00 – Andy’s journey: losing 40 lbs and prioritizing mental health
18:00 – Meditation, fitness, and health tech
22:00 – Family time, coaching softball, and the power of presence
26:00 – What a balanced day looks like (and how to build it)
31:00 – Andy’s best advice for aspiring entrepreneurs
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Is actually no less efficient than the other person because the brain does need a break.
SPEAKER_00It it 100%. And what's the I'm gonna botch this, but the story of the two guys, you know, chopping wood, and the other guy worked, you know, nonstop to get to his goal, where the other guy, you know, took some time off and actually finished faster. And the other guy said, How did you beat me? I I worked more hours than you and and put in more time. The guy said, Oh, well, while I was off, I was sharpening my saw, right? Or axe, whatever the, whatever the the saying is. But I mean, you're you're exactly right. I mean, being able to take a step back and and take a break and refresh your your mind, your physical ability, I mean, it's it has a great impact.
SPEAKER_01Hi there. You are listening to A Founder's Life, and I'm your host, Leo Gastetna. My guests and myself share our entrepreneurial journey and our methods for a balanced life. And I'm joined here today by Andy Root. Andy, thanks for joining. Would you like to introduce yourself?
SPEAKER_00Yeah, Leo, thanks a lot uh for having me. Um, as you mentioned, my name is Andy Root. I am a co-founder of a company uh called Better Every Day. Uh, we spend a lot of time in the tax and accounting space, kind of a crazy name for the tax and accounting space, but but our goal is to help uh owners and founders in the and for accounting firms really find you know freedom and and really break away from the traditional mindset of of an accounting firm, right? And so really helping them think through, you know, what it is that they want out of their business. But uh I'm I'm located here in Bloomington, Indiana, small town, you know, maybe an hour, 45 minutes. Now there's an interstate south of Indianapolis. Um, married, have two daughters, uh, six and nine. So um we're in the thick of it right now.
SPEAKER_01Great ages. Although I I think all ages are great. I I enjoy most of them with with with the kids. Um and as they get older, I think they get more fun, especially as they become little adults and then adults, and you can have real adult conversations with them. But it's more ages.
SPEAKER_00It's amazing how much they think that they know already. Um maybe that's all kids, but they think they know everything, and mom and dad are wrong about everything. So I'm I know that gets worse.
SPEAKER_01Oh, I think mom and dad are always wrong about everything. That's true.
SPEAKER_00That's true.
SPEAKER_01Although the funny thing is the knowledge they have now is fundamentally different to the knowledge we had as kids. Doesn't mean it's all right, but the point is they do have access to much more knowledge than we would have had at their age.
SPEAKER_00That's you're spot on, and they know how to use iPads. You know, we don't they we don't have phones or anything like that, no, no cell phones, but they do get iPad time from time to time, and they know how to, you know, FaceTime us, they know how to call, they know how to text, and um, but the just they're you're right, that their knowledge and their access to knowledge is is far greater than what I had.
SPEAKER_01Yeah, I mean, you know, my my kids are a little older, 19 and 22. But like if I look at my 19-year-old son, who's really into fitness, weight lifts a lot, and you know, health's important to him, and I have conversations with him about what he's doing and in terms of at the moment he's on a cut, which meant nothing to me before. But you know, I look at this and I'm like, I just couldn't. At his age, not only did I not have the knowledge, there was no way for me to get the knowledge. I guess I could have gone to a library and read a really boring textbook, but the knowledge just wasn't really there.
unknownYeah.
SPEAKER_00That that that's right. And, you know, they're not they're not like accessing Google or Chat GPT or anything like that. But we have, you know, we have home pods in the house, or they can ask Alexa or or whatever, and they'll just they'll just yell yell it out in the kitchen, and the answer comes to them, you know, right there. So uh yeah, you're you're right. Didn't didn't have that.
SPEAKER_01So looking at uh work, so your journey, what was your journey that brought you to where you are today? And and talk to us a little more about how you're really helping accountants find uh a better quality of life. And I love your company name. I think it's uh sure, especially for the sector you're in.
SPEAKER_00I appreciate that. It's uh it's been a labor of love. Um, so where I came, uh, you know, I came out of school, I actually spent uh four years in the United States Air Force, um, did that for a little bit. My grandpa had an accounting firm for I don't know, 35 years doing things very uh very kind of old school. Um, and then my dad, his name is Darren Root, he took over the firm um probably, you know, in the early or late 80s, probably. And at that time and going through the 90s, you know, technology was really becoming a big thing in the industry, as it is in in every industry now. But just how to leverage software, capacity planning, and efficiencies um is is still even to this day uh very, very relevant and something that people are still trying to figure out. Where staffing in our industry overall is there's a huge shortage in it. And so uh as he ran the firm for, I gosh, he probably ran it for another 35 years, uh, coming out of that was the ability to start to and the opportunity to start to help other accounting firms across the country really think through their business model and their technologies and the way that they were running their business. And what ends up happening, especially in the in the tax and accounting space, is you know, everybody comes into the profession as a technician. You come out of school with a skill set. And really, you know, the overarching thing is that you're an entrepreneur of a business and you get stuck doing production, you know, 60, 70, sometimes 80 hours a week, especially through tax season. So it's a very deadline-driven, you know, industry. And so uh he started a company called Rootworks probably in 2013, 2014 as a consulting company to help other accounting firms think through these types of challenges. Um, and so as all business owners tend to be, you feel like you're kind of on an island by yourself. And this concept of community uh was really powerful and still is to this day. You see them everywhere um in in all sorts of different types of industries. But um, but the concept of of community and really having a path to follow uh was really exciting to firms. And so we really work with firms that are uh small to mid-size. So when I say that, I'm talking, you know, five to 35 in staff size, probably doing anywhere from you know a million to four million in revenue. There's 120,000 counting firms across the country that fit that demographic. So I'm not talking the big four, and I'm not even talking firms larger than 35. There's 120,000 of those types of firms. And, you know, there there's technology all over the place now. So trying to guess and vet and figure out what the right pieces of technology um and even business processes is really difficult for them to figure out. So um, so we started Rootworks, or he started Rootworks in 2014. I came along and started working in the business. And so we went through that. We uh got acquired in 2020, right at the height of COVID, actually, and did that for a little bit. And then now we have started a new venture called Better Everyday, um, where we are continuing to help firms, you know, think through at a high level what is it that they want out of their business, right? Uh working, as I mentioned earlier, 60, 70 hours a week is is is draining, right? And so we really want to help firms build a business that supports their life um and not one that dictates it. So, so really at the end of the day, I I tell people all the time I grew up in the tax and accounting space. I as a as a kid, I never really cared how good my dad was at doing tax returns. I probably could have cared less. Um, but did I care that he was at I I was big into sports, I played basketball through college, but so was I was I excited for him to be at my games? I have a brother and a sister. Um, and through tax season, that was always really difficult because of the long hours. So if we can really help business owners, mainly in the tax and accounting space, build a business that supports their life, there's a lot of other more important things out there than being really good at bookkeeping or tax returns. You know, that's just a vessel to uh to getting there. So does that make sense?
SPEAKER_01It does, and I think uh makes complete sense, and it's great to uh to see a sector that I think you know it's definitely one of those ones that people work ridiculously long hours. Yeah. Totally. But you know, and and and often I never know how necessary it is. Uh I think, especially with accountants, that the those dates, you know, that that there are what four or five dates a year that you know, the person on the business everything's around those dates rather than I think being more prepared and finding a way to to uh do that year-round.
unknownRight.
SPEAKER_01The other thing that there is a slightly strange thing in America, I find it strange being non-American, which is Americans believe in having 10 days off a year and actually not taking it. They proudly don't take their 10 days a year. Uh I mean in Europe the legal minimum is 20 days. And actually, as an employer, you actually have to make your employee take that. Actually, legally, they're not allowed to carry it forward or get paid out. Uh, so they've got to take at least 20 days. Actually, there are probably in Europe, depending on which country you're in, most people have more than 20 days because that's the legal minimum. There's also more public holidays, and people take the public holidays. Again, when I moved to America 15 odd years ago, it took me a while to get used to the fact that public holidays actually don't mean businesses are closed. They just mean public employees and uh banks are closed. Actually, probably for half the public holidays in America actually are still operating absolutely normally.
SPEAKER_00Right. Yeah, I mean it's a, especially in our industry, it's a badge of honor. I mean, I think just in the country overall, it's a badge of honor to say, yeah, I put in 80 hours a week this week. And it's like, what are we doing? Um, you know, uh, it it's uh as I mentioned earlier, my grandpa ran the firm. And if you worked less than 40 hours a week, or I'm sorry, if you worked, you know, just 40 hours a week, he would call you a part-timer. Um, so you know, it's it's just this badge of honor for whatever reason. And um, yeah, I I don't know.
SPEAKER_01And I'm not convinced that if you looked at um the average person working, let's call it 60 hours a week, uh, and taking off, let's call it 10 days max a year, including public holidays, versus somebody who works 35 hours a week and takes off 25 days a year, I I think you'll find the person working the lower hours and taking more time off is actually no less efficient than the other person because the brain does need a break.
SPEAKER_00It it 100%. And what's the I'm gonna botch this, but the story of the two guys, you know, chopping wood, and the other guy worked, you know, non-stop to get to his goal, where the other guy, you know, took some time off and actually finished faster. And the other guy said, How did you beat me? I I I worked more hours than you and and put in more time. The guy said, Oh, well, while I was off, I was sharpening my saw, right? Or axe, whatever the whatever the the saying is. But I mean, you're you're exactly right. I mean, being able to to take a step back and and take a break and refresh your your mind, your physical ability, I mean, it's it has a great impact.
SPEAKER_01I love that the the the what you're doing is really impacting people's lives and allowing them to find the right balance in their lives and therefore what we'll talk about some of in this podcast, but their family as well. Totally. And uh so you you you mentioned you've got two kids. Uh so how does what does family mean to you and what how how does it look?
SPEAKER_00Yeah, um, you know, I think for the longest time, um, maybe I I I never admitted it, but man, it's fun to be a dad. I mean, it's you know, it it's a lot of fun. And um, I have two girls, uh, so and you know, we're we're done. So I so I'm living the the the girl dad life, and and I think it's awesome. I mean, they're they're both into into softball, they're both into princesses and Disney stuff right now. So um it it means everything and the ability to uh be there for them, you know, when when they need me, right? And and spending that time with them. And so, you know, they they will say, you know, at times like dad, you're you work a lot. Uh and that's just kind of part of it. But uh to your point, uh, you know, I think that there's this concept of work-life balance, but I mean I have a I have a love-hate relationship with that with that terminology. Um, because to your point, it's oh, I work these many days a year and then I take two weeks off. Um I I think now, especially in a post-COVID world, there's this work-life integration that um people are starting to wrap their their heads around uh or think about a little bit to where they can balance both. And it's not always uh this time is is is work and and this time is off. Um, but it's it's it's thinking about how can I integrate the two. So if I'm working and if I have to work late, but I'm meeting my family for dinner, how can I be fully present at dinner? Right. How can I be there to have those conversations, listen to what they're saying, where a lot of times, and and I'm guilty of it just as much as anybody, but I could be sitting there and my nine-year-old telling me a story, but I'm I'm thinking about a work-related problem, right? Or a meeting or a conference that I gotta attend or something like that. So um, so yeah, I I think that you know, having having that balance between the two um is is detrimental.
SPEAKER_01Yeah, and I think the kids knowing that you work hard is is not a bad thing because we do have to work hard. Um it's just them knowing that you're also gonna be there for them when you're there. It's being as you said, it's being present. It's it's yeah, you know, as much as possible. None of us are perfect. Yes, so our mind may wonder, but but more often than not, it's being present and uh being there for them.
SPEAKER_00Yeah, and and and not sorry to catch you up real quick, but and and and being there, you know, in the middle of the day if I need to. You know, they they have events sometimes, and it's like, all right, well, as long as you're prioritizing, you know, the the right things to prioritize, you can make Yeah, that's true.
SPEAKER_01And what uh what's health mean to you? Whether that be mental health, physical health, nutrition, what's what's health?
SPEAKER_00So this is probably um one of my bigger passions, not that tax and accounting isn't. Everybody's probably like, well, tax and accounting is a passion now. Um, you know, growing up, I I was I was an athlete. Um I I played sports, and then uh for a little while there, I I kind of let things go. Um, you know, I wasn't paying a whole lot of attention. We were newly married, um, you know, trying to grind, trying to figure some things out. And and before you know it, that falling off the train, you know, falls off, you can fall off a lot. Um and something kind of clicked in me probably, I don't know, 10 years ago, I would say, to where I got really obsessed with with health and fitness and still am to this day. Um, I'm incredibly obsessed with data. So whether that's getting my blood work done, getting steps in, exercising, all that, tracking that sort of that information. But I would say that um during that process, getting educated on what things meant, because growing up, those weren't things that we didn't have social media, we didn't have all these influencers talking about supplements and diets. You know, you had like your fad diets and things like that. But to your point earlier about our kids, we now have access to incredible amounts of information and and and education everywhere. So I became really knowledgeable in the whole um Whole Foods and what they were really doing to my body and also, you know, to my family as well. And so um, you know, going through that, I probably went through a journey where I lost 40 pounds. Um, and so even to this day, like I tell everybody I don't really work out for the the physical look. I have to do it for mental, for mental clarity. I mean, it's it's almost a non-negotiable, you know, in my routine that if I don't do that, sometimes my wife will be like, hey, you're kind of irritable today. Did you work out or did you, you know? And I'd say, No, you're I didn't. She's like, Well, why don't you go take 30 minutes and then we can we can come back and have this conversation or something. Um it's detrimental. And and and we say that to all of our uh clients as well is um being a business owner, having mental clarity and um you know being able to to operate and perform it at your peak physical fitness as much as possible is is game-changing, I think.
SPEAKER_01I think uh healthy body, healthy mind. So, you know, I think you know, I meditate every day, I have for just over 10 years now. Um, and it's not always a long meditation, it's not sitting cross-legged somewhere, but but yeah, it sometimes is 20 minutes and other times it's a minute.
SPEAKER_00How did you how long have you been meditating for?
SPEAKER_01I started uh 10 years ago, almost exactly 10 years ago.
SPEAKER_00Yeah.
SPEAKER_01And I started uh for years I did Headspace. I I love that guided meditation. I think actually it's it's a great way, and I often still use those examples, both in meditation and to be honest, his examples around distraction things work well for life, whether you're with your kids, whether you're you know your mind wanders for a moment, okay, but do you come back to what they're saying? You know, it's the same idea, you know, it's the same idea with that meditation of if you try and focus 100%, it doesn't actually work. Yes, there'll be distractions. It's it's I think his examples he gives are you know the cars driving past or the clouds in the sky. Yes, you acknowledge it and let it move on. That's fine. You know, it's um I think meditation is uh is is powerful in everyday life.
unknownYeah.
SPEAKER_01I also uh breathing is is something I've done quite a lot of work in as well. So, you know, like taking three deep breaths to really calm the nervous system can be really powerful as well. Do you you meditate regularly?
SPEAKER_00Yeah, I um I wish I was that's why I asked. I I wish I was better at it than I am. Um and and same. I I I started out using Headspace. Um I've used uh the Calm app, you know, a few times. Um and but you're right, it's it's it's so powerful to get into a state of trying to block out all the racing thoughts and to-dos and tasks that you that you have to do and kind of bring your yourself back to you know back to center. So I it's it's something I still work on to this day.
SPEAKER_01Yeah, I'd say the the the only thing I'd say is it's not trying to block them out. It's it's being able to ignore them or be present with them still in the back there. With them there.
unknownRight.
SPEAKER_01Somebody recommended to me recently something I'm tempted to buy. It was one of these, it's a meditation, it's a headband, and it's again data. You know, I wear it aura, but but it's got like all this data it gives, and it also uh helps with meditation and things like that. And it's it's something that sounded quite interesting. It's been around for a while. I think they're on the second or third generation.
unknownOkay.
SPEAKER_01That's one thing I'm I'm tempted to try.
SPEAKER_00Yeah, I I uh I'm the same. I have an aura ring on, and it's it's that daily routine to wake up and take a look at what my sleep score was. Um, you know, and it and if it's bad, I can feel it. And if it's good, I can feel it. Um but uh so I so I've started to get a little I get obsessed with the data, I get obsessed with the you know, the uh the active you know devices and and fitness device, health devices.
SPEAKER_01Yeah, they all become a little addictive. Generally I like to think for the better, but you know. Right, right. Does Aura really tell me whether I had a good or a bad sleep? Or should I actually know whether I had a good or a bad sleep?
SPEAKER_00Yeah. I would say if anything, it keeps me accountable to my routine for what I right. Like I've spent the money on it, and so whether it's completely accurate or not, it at least it at least keeps it at the forefront of my thoughts. Like, this is a priority. I know I feel better when I do these things. So
SPEAKER_01Yeah, I think and to be honest, that's all that's important. Do you feel better about it?
SPEAKER_00Right. That's right.
SPEAKER_01And we all feel better when we get the crown in aura. I don't get it often enough on sleep, but but I do feel good.
SPEAKER_00I agree. I I'm like, oh, that's great. Um, but you're right, I don't get it as much as I wish.
SPEAKER_01And um so what do you like to do for fun?
SPEAKER_00So um I I I love working out, um, whether it's running or or or lifting weights or whatever, I I like being active. Um when it's nice out, you know, now it's springs here and and now we're going into summer. If I'm not sitting at my computer, I really like being outside. I really like doing yard work. And all my friends are like, I can't believe you love doing you know yard work. But I just like being outside and being active um as much as possible. Uh in my, you know, I just turned 39 uh on the sixth, so about a week ago. Um so you know, playing basketball is I'm starting to to see the end of that, uh, or at least mentally. Like I'm so I I like to get out and play a lot of golf. Um, you know, uh that that's really fun for me to to do as much as I possibly can. It's tough with two kids. Um, but uh if I can get out and play, I just I love being outside. And I'm also you know very involved in in in my kids' lives. I right now I'm I'm coaching softball. Uh they're both on the same team. And so that's that's more fun than than I think anything at the moment is is being able to coach that team and and kind of be there for them. So yeah.
SPEAKER_01Sounds sounds like a nice balance. And can you stop working? Are you good at switching off? Really continuing the conversation we've been having for the last uh few minutes. But have you can you switch off and and focus on other things?
SPEAKER_00Um I I I'm getting better at it. I mean, it's it's difficult at times, just depending on the day or the week or you know how how busy things get. Um, but but but I but I am getting better at it. I mean, I'm trying to to kind of be able to separate the two. And and like you said, it's not blocking those things out. It's it's acknowledging that those things are there. Um, and that's okay for them to be there. Uh, but uh, but can I prioritize and can I focus on the thing that's you know currently in front of me? And being present, I I I think that's that's one of the biggest things that that I've worked on over the last you know 10 years is is just being present in in the moment, right? Um, because it's very easy, whether you're running a company or or whether you're just an employee, it's very easy to be somewhere else. It's very easy for me to think about things that are supposed to happen down the road or things that that had happened. Um so I think that, you know, uh whether you're running a business or or whatever you're doing, um, just being present and and acknowledging those those things uh as much as possible.
SPEAKER_01Nice. And what um, you know, I think one of my favorite questions is what has been a pivotal moment for you, whether it be your personal life, your business life, both, either, what what's what's been really a pivotal moment for you?
SPEAKER_00Wow. I I you know, I I would say probably having kids um has been an incredibly pivotal um because you know, before it was it was just me, or it was just me and my wife. And, you know, looking back, that was really easy. Or at least it seems like it was it was much easier. But uh, but you know, being a dad, being being present for them as as much as possible, um, and and really focusing on the things that matter most. I mean, it's just it's very easy to get lost in a lot of the noise, you know, that's out there, whether it's social media or it's television or what have you. There, there's a lot of noise uh in our world right now. Um and I think that, you know, just just being present and being there in the moment as much as possible is is something that uh you know I've really taken to heart and and really tried to to change and and take a look at the things, you know, that growing up, you know, maybe, you know, I we don't raise our kids the way that you know that we were raised or anything like that. So so trying to, you know, continuing to to do better and you know, with the knowledge and the education, you know, that we have, um, you know, I would say is is a big one.
SPEAKER_01And how does uh a balanced life look for you? You seem to, I mean, as we go through this, I think you seem to, I'd say have a pretty good balance. Uh, but how does a balanced life look for you?
SPEAKER_00Yeah, I I think that I think it comes and goes. Um, I think I'm I'm either really on track and doing really well, or you know, I have I have some moments where it's like, all right, I need to, I need to recenter myself. But um, you know, I think that being as proactive, I think a lot of times we tend to let life happen and we get into a mode of of reactiveness, whether that's in your personal life or whether that's in your business life. Um you know, I read a book uh a number of years ago, and I'm gonna botch it if I can if I can uh look it up and one what is have you read Inner Excellence yet? At all. Um Inner Excellence is is an incredible book by um uh by Jim Murphy. And you know what he's really talking about is is is being intentional in all aspects of life, right? Whether that's with your business or whether that's with your personal life is is how can you be as intentional as as possible. And and I think that that that hovers over everything. So whether that's fitness and health, you know, am I making the best choices? Because at the end of the day, when you wake up every day, you have a choice, right? You have a choice of whatever action you're going to make. Um and and having an open mind. Um letting letting a thought or comment come in and and not reacting to it immediately, where I think that sometimes we tend to do. We tend to either say no or yes immediately instead of you know letting that that thought or that comment, you know, just kind of sit for a little bit. Um but I think that one of the important things with with with having a balanced life is just trying to be intentional. What, how do I want to structure my days? What does an ideal day look like for Andy? Right? What does an ideal day look like for Leo? You know, have we started to really step back and evaluate what that looks like for us on an individual level? Um, I know I want to I want to eat healthy. I know I want to take time and work out every day. I know I want to set certain times for meetings, but I also want to set certain times to be able to think and and get some work done too. So I think that just this thought of uh, and and we we try to talk to our clients about this as much as possible who are running businesses, is what do you want that ideal day to look like? And that could be different for everybody, right? But but what's important to you um so that when you lay down at night, you know, it was a successful day. And I think that uh where the anxiety you know gets built up is is when we let those things kind of slip away and they start to become chaotic, you know, on a daily basis. So I think it's it's it's being very intentional. Um the the word no is very powerful, you know, at times. Um so it's just it's taking an audit of you know of your life and of your days and and saying, what do I what do I want this to look like? What do I want this to look like in five years? What do I want this to look like in a week? Um so I you know I'm I'm very guarded. You know, I I don't take it as as something that's that of of my time. I don't take it, I don't take it as something that's selfish. I just think that it's that it's something that's that's very necessary.
SPEAKER_01You you obviously phrase that so well because you this really is your day job. Telling other people how to do it.
SPEAKER_00Yeah, right.
SPEAKER_01So what is one piece of advice that you could give to an aspiring entrepreneur?
SPEAKER_00Um, you know, I it it can certainly it can certainly feel um lonely at times. You know, you do feel like you're kind of on an island by yourself trying to trying to figure things out. And I think that, you know, um surrounding yourself with like-minded people, God, it has such a it has such a huge impact, I think, on on your mental fitness, on your mental clarity, um, really trying to find people who have who've maybe gone down the journey that that you've gone down. But finding a community of of like-minded people, whether that's locally or that's online or whatever that is, for you to be able to bounce ideas off and um you know get good advice, I think is has been really helpful. It's been really helpful for me. It's been really helpful for for my business partners and also for clients that we work with. But um I think one of these things that um I've been really obsessed with, and I and I heard it probably on a TikTok somewhere, I did not make this up or anything like this. Uh, it was a podcast I was listening to actually, and the guy said, the guy said, the magic that you're looking for is in the work that you're avoiding. And and I think that that that really just kind of hit me between the eyes, right? And whether that's family life, whether that's health and fitness life, or whether that's in your business, um, change is hard, I think. And and change is sometimes really hard for an entrepreneur. Um, but but taking a look at those things, what are you avoiding that could really make a big difference in in all aspects of of life? So that is a great quote. I I so I did not come up with it.
SPEAKER_01What are you avoiding? Uh that is a nice one. Um and how can people find you?
SPEAKER_00Sure. Um, so we have a website, it's it's betteryday.com. Um, or I'm I'm always on LinkedIn. But uh but yeah, um we we have a website out there, kind of explains you know what we do. Again, we're we're in the tax and accounting space, but um we're we're trying to help entrepreneurs just think think bigger, um, think bigger than than the day-to-day. You know, the day-to-day is certainly important, but um taking a step back and saying, what vision do I have? If you're starting a business or if you're in the middle of of running a business, how much time have you spent thinking about the vision that you want for the business? It's just so easy to get caught up in the day-to-day. Um, and we think that's just incredibly important. And um, you know, there there's uh the the book, The Seven Habits of Highly Effective People. I don't know if you've if you're it's it's an old one, um, but it's amazing, even to this day, how impactful that is to keep start with the end in mind, right? I've started this business. What is my ultimate goal? What what vision do I see for this going forward? Um, you know, I think it's incredibly important.
SPEAKER_01Thank you. Um Andy, I really appreciated hearing a lot of your thoughts and uh sharing that uh with with the audience today.
SPEAKER_00Yeah, no, thank you so much for having me. This is a last.
SPEAKER_01And thank you for listening to today's episode. If you enjoyed the conversation, don't forget to subscribe to the channel, tell your friends, and leave a review. Thank you.