A Founder's Life

How to Turn Industry Expertise into a Thriving Business - Liz Andarcia - S3 - E7

Leo Gestetner Season 3 Episode 7

In this episode of A Founder’s Life, host Leo Gestetner sits down with Liz Andarcia, co-founder of Rise Collective Consultants and former Williams-Sonoma executive, to explore what it takes to pivot from a long corporate career into entrepreneurship—and design a life you truly want.

After 20 years leading sourcing and product development across iconic brands, Liz traded the 9–5 for a consultancy that helps brands take products from concept to shelf. Her journey is a testament to following your instincts, building a business around your values, and tapping into the power of your network.

💡 What You’ll Learn:

  • How to turn decades of corporate experience into a consulting business
  • The lifestyle changes that came with leaving a traditional career
  • Why networking and generosity are crucial for entrepreneurs
  • The role of health, family, and travel in building a balanced life
  • Tips for creating a schedule that works for you—not the other way around

Whether you’re ready to start your own consultancy, craving more flexibility, or simply love founder stories, this conversation will inspire you to think bigger about what’s possible.

👉 Like, comment, and subscribe for more authentic founder journeys.

⏱️ Timestamps

00:00 – Welcome & Introduction

00:34 – Liz’s background in corporate retail

03:20 – Leaving the 9–5 for flexibility & family

05:15 – Founding Rise Collective Consultants

07:28 – Balancing health, family, and work

09:29 – Defining a balanced life

12:19 – The pivotal moment: starting her own business

14:11 – Liz’s advice for aspiring entrepreneurs

15:31 – Where to find Liz online

LinkedIn

linkedin.com/in/leogestetner

Website

leogestetner.com/leo

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