A Founder's Life
Join me as I explore the powerful intersection of entrepreneurship, health & wellness, and parenthood. In each episode, I’ll be interviewing inspiring individuals who excel in one or more of these areas, sharing their stories, insights, and lessons. My goal is to provide valuable takeaways that can help you thrive both personally and professionally.
A Founder's Life
The Truth About Balance, Career Pivots & Leadership - Alison Weick - S5 - E2
This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.
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👤 Connect with Today’s Guest – Alison Weick
•LinkedIn: https://www.linkedin.com/in/aweick/
•Instagram: @Alison_Weick
•Company: https://www.jewlr.com/
What happens when a corporate strategist jumps into early-stage chaos and discovers that passion and ownership matter more than titles?
In this episode, Alison Weick, CEO of Jewlr, shares her nonlinear journey — from finance and consulting, to Weight Watchers and Barnes & Noble, to running a public company through Chapter 11, and now leading a full turnaround of a global DTC brand.
She opens up about reinventing her career, running a Toronto-based business while living in NYC, raising two boys, staying healthy on the road, and why she believes in blending work and life instead of chasing balance.
A must-listen for anyone navigating reinvention, growth-stage leadership, or the messy middle of work + family.
What you’ll learn:
• Passion > profit
• How to transition from corporate to startups
• Lessons from Chapter 11
• Leading manufacturing for the first time
• Her “blend, don’t box” philosophy on balance
👉 Subscribe for more founder stories, real lessons, and honest conversations about growth, family, and meaning.
⏱️ Timestamps
0:00 – Intro & sponsor (Thankz)
1:10 – Meet Alison Weick: CEO of Jewlr, DTC personalized jewelry
1:43 – From finance → consumer brands → startup operator
3:03 – Discovering her passion for consumer psychology & brand
3:56 – Early-stage startup lessons: no pens, no process, full chaos
5:18 – From CMO to public-company President → Chapter 11
5:53 – Why she joined Jewlr & leading from New York
6:01 – Running manufacturing for the first time (and loving it)
6:39 – Family life: two sons, 10 & 12, navigating travel
7:18 – What health looks like: Pilates, supplements, sleep
8:30 – Fun: NYC restaurants, shows, friends, exploring the city
9:13 – Why she rejects traditional “balance”
10:30 – Pivotal moment: leaving big company paths for impact
11:58 – Advice: don’t start a company for money — solve a problem
13:14 – Where to find Alison (LinkedIn + Instagram)
Website
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