A Founder's Life
Join me as I explore the powerful intersection of entrepreneurship, health & wellness, and parenthood. In each episode, I’ll be interviewing inspiring individuals who excel in one or more of these areas, sharing their stories, insights, and lessons. My goal is to provide valuable takeaways that can help you thrive both personally and professionally.
A Founder's Life
Building a Life You Don’t Need to Retire From - Steven Muro - S5 - E3
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This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.
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👤 Connect with Today’s Guest – Steven Muro
- Website: gowithfusion.com
- LinkedIn: https://www.linkedin.com/in/steven-muro-2985413/
- Instagram: https://www.instagram.com/gowithfusion/
What happens when a long-time corporate marketer walks away from consolidation and layoffs to build something rooted in passion, honesty, and service?
In this episode, Steven Muro, Founder & President of Fusion, shares how he left L’Oréal and Procter to create a 27-year marketing agency serving the produce industry—long before research or communications were common in that space.
His story is grounded in enthusiasm, integrity, and a genuine desire to help people. From 60-mile cycling rides with his kids to collecting vintage cars and computers, Steven shows what a balanced, purpose-driven life can look like.
What you’ll learn:
• Passion > profit
• How honesty builds lifelong clients
• Why paying it forward matters
• Health after decades of cycling & plant-based living
• His “before your wheels fall off” philosophy on balance
👉 Subscribe for more founder stories, real lessons, and honest conversations about growth, family, and meaning.
⏱️ Timestamps
0:00 – Intro & sponsor (Thankz)
0:43 – Steven on honesty, passion & client truth-telling
1:14 – Meet Steven: Founder & President of Fusion
1:28 – Leaving L’Oréal & Procter to build his own agency
2:25 – How he accidentally became the go-to marketer for produce
2:30 – What family means: wife Adelaide, 3 sons, and his “work family”
3:17 – Health: genetics, plant-based eating & lifelong cycling
5:00 – Fun: vintage cars, vintage computers & old-school tech obsessions
7:50 – What balance looks like: work, home, travel, enjoy life now
9:24 – Pivotal moment: founding Fusion & meeting his wife Adelaide
11:14 – Advice: passion > profit; enthusiasm drives success
12:48 – Where to find Steven (gowithfusion.com)
Website
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