A Founder's Life
Join me as I explore the powerful intersection of entrepreneurship, health & wellness, and parenthood. In each episode, I’ll be interviewing inspiring individuals who excel in one or more of these areas, sharing their stories, insights, and lessons. My goal is to provide valuable takeaways that can help you thrive both personally and professionally.
A Founder's Life
The Founder Skill Nobody Talks About - Heather Udo - S5 - E9
This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.
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👤 Connect with Today’s Guest – Heather Udo
Company: Shoppable
Website: https://www.shoppable.com/
LinkedIn: https://www.linkedin.com/in/heatherudo/
Instagram: https://www.instagram.com/heatherudo1/
What starts as a simple consumer frustration can turn into a multi-year company, if you’re willing to push through rejection.
In this episode, Heather Udo, Founder & CEO of Shoppable, shares how she built a universal checkout technology long before the market was ready, how she learned to sell through endless “no’s,” and why persistence, education, and clarity of problem matter more than timing.
We also talk about family, health, work–life integration, and what it really looks like to build a business that supports, not replaces, your life.
What you’ll learn:
• How Heather turned a personal pain point into a platform
• Why early rejection is part of the founder process
• What selling looks like when you’re educating the market
• How family influenced her decision to build a company
• Health, routines, and work–life integration as a founder
• Her best advice for aspiring entrepreneurs
⏱️ CHAPTERS
0:00 – From Consumer Frustration to Founding Shoppable
2:00 – Early Sales, Rejection & Educating the Market
6:53 – Family, Flexibility & Why It All Matters
8:20 – Health, Fitness & Founder Well-Being
12:22 – Pivotal Moments & Advice for Entrepreneurs
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