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A Founder's Life
Join me as I explore the powerful intersection of entrepreneurship, health & wellness, and parenthood. In each episode, I’ll be interviewing inspiring individuals who excel in one or more of these areas, sharing their stories, insights, and lessons. My goal is to provide valuable takeaways that can help you thrive both personally and professionally.
A Founder's Life
Why Saying “No” Builds Better Businesses - Rusty Fulling - S6 - E13
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This episode of A Founder’s Life is brought to you by Thankz, helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.
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👤 Connect with Today’s Guest – Rusty Fulling
Website: https://www.fullingmgmt.com
LinkedIn: https://www.linkedin.com/in/rustyfulling/
Company's LinkedIn:
https://www.linkedin.com/company/fulling-management-&-accounting
What happens when burnout lands you in the hospital?
In this episode, Rusty Fulling shares how overwhelming stress and unhealthy work habits pushed him to completely rethink his career and eventually launch his own accounting and fractional CFO business.
Rusty opens up about the early years of entrepreneurship, balancing faith, family, and business, and the lessons he learned about saying “no” to the wrong opportunities — even when they looked financially attractive.
We also discuss running, health, purpose-driven work, mentorship, and why entrepreneurs should never try to build alone.
What you’ll learn:
• Why burnout can become a wake-up call
• The importance of defining your ideal client
• Why saying “no” can protect your business
• How purpose improves health and performance
• Why entrepreneurs need strong community and support systems
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