Empowered in Tech: Women in Tech Netherlands
Welcome to Empowered in Tech: Women in Tech Netherlands Podcast
Born from the mission of the Women in Tech Netherlands community, this podcast aims to educate, inspire, and expand the network of women in technology. Hosted by Ilaria Severi, expert in branding, social media, PR and marketing, guest lecturer and podcast producer, the show features powerful stories from trailblazing women who are breaking barriers, driving innovation, and shaping the future of the tech industry.
As the official chapter of Women in Tech Netherlands, launched in June 2019 at Elsevier’s HQ in Amsterdam, we are part of a global initiative working to close the gender gap by empowering 5 million women and girls to embrace a career or course of study in technology by 2030. Our efforts align with five United Nations Sustainable Development Goals: Gender Equality, Education, Entrepreneurialism, Social Inclusion, and Science, Technology, and Innovation. We are dedicated to equipping women with the skills, confidence, and opportunities to succeed in STEM fields.
Our podcast is proudly supported by DMN-WESTINGHOUSE, an independent international company with a deep commitment to fostering diversity and inclusion in technology. Their support makes this platform possible and reflects their vision of an equitable and innovative tech industry.
Whether you're just beginning your tech journey, seeking leadership insights, or passionate about creating a more inclusive world, Empowered in Tech offers stories, advice, and inspiration to guide you.
Join us as we celebrate and amplify the voices of women transforming the tech industry and work toward a more inclusive future together.
Check our website: https://women-in-tech.org/nl/
And follow us on LinkedIn: https://www.linkedin.com/showcase/women-in-tech-netherlands/posts/?feedView=all
Empowered in Tech: Women in Tech Netherlands
Diversity in the Digital Age: AI and Inclusive Workplaces with Mariska Kleiss
🎙️ In this episode of Empowered in Tech: Women in Tech Netherlands, host and producer Ilaria Severi sits down with Mariska Kleiss—Global Marketing Leader, strategist, and digital transformation expert with a strong focus on AI in marketing. Mariska is also a long-time member of Women in Tech NL and part of our sponsor, DMN-WESTINGHOUSE.
Together, they unpack how digitalisation and AI can open doors to more inclusive workplaces—when inclusion is built into teams, decisions, and ethics from the start.
đź’ˇ Key Takeaways:
- Why D&I is the engine of innovation: more hypotheses, fewer blind spots—and why teams must “look like real life.”
- The “AI house rules” every organisation needs: human-in-the-loop, bias checks, privacy, provenance, and accountability.
- Moving beyond AI hype: why companies must invest in literacy, not just prompts, to address bias and ethics.
- Marketing’s role as a strategic seat in manufacturing and industrial tech—using AI to spot patterns, bring evidence, and link brand activity to revenue.
- Why small, inclusive decisions matter: how ensuring women are in rooms with budget, voice, and sponsorship leads to lasting change.
✨ About Our Guest:
Mariska Kleiss is a results-driven global marketing leader with extensive international experience in B2B and B2C. She combines strategic vision with creativity, leading digital transformation initiatives with a strong focus on AI in marketing. As an active voice in Women in Tech, she champions equity, diversity, and inclusion to inspire the next generation to embrace technology with confidence.
🙌 Special Thanks to Our Sponsor:
This episode is brought to you by DMN-WESTINGHOUSE, a company committed to diversity and inclusion in tech. They are actively hiring for a range of exciting roles—connect with them on LinkedIn to learn more!
đź’ˇ Connect with Women in Tech Netherlands:
Visit our website and follow us on LinkedIn to stay inspired and engaged with our community.
🎧 Listen now to discover how AI, digitalisation, and diversity can work together to build inclusive workplaces and innovative products.