UH-OH Conversations with Cohesive Leaders

Biting Off More Than You Can Chew

Cohesion Culture Season 1 Episode 55

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0:00 | 32:12

In this episode of UH-OH Conversations with Cohesive Leaders, Dr. Troy Hall and Ben-Jamin Toy chat with Wes Towers, founder of the Australian digital agency Uplift 360. Wes dives deep into a harrowing UH-OH moment from a decade ago when he accepted a massive, out-of-scope dating website project specifically to keep a bored lead developer engaged. The plan backfired when the developer resigned just weeks into the project, leaving Wes to manually navigate a complex software stack he didn't fully understand.

Wes shares the grueling reality of taking it on the chin, including the sleepless nights, the $80,000 in lost opportunity costs, and the importance of shielding his team from the chaos. Join us as we discuss the fine line between healthy stretching and overextension, the power of niche focus, and why who you serve is just as important as what you do.

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