The Unscripted Climb
About Us:
"Welcome to Unscripted Climb, where we ditch the polished success tales and dive headfirst into the real stuff. Hosted by Chris Beecham and Michele Mower, this is the podcast where founders, CEOs, and even a celebrity or two come to spill the stories they usually don’t tell HR. Forget the sugar-coating—we’re here for the messy, raw, sometimes awkward truth of what it really takes to make it.
Why Listen?
Because we’re not about ‘living your best life’ fluff. We’re here to ask, 'What was your most epic screw-up?' and, 'Ever considered running off to a remote island mid-project?' From marketing disasters to those 'oh sh*t' moments that keep entrepreneurs up at night, our guests reveal the side of business that motivational posters just don’t cover.
Our Vibe?
Clever, candid, and with humor as dry as a three-day-old bagel. The Unscripted Climb is all about straight talk, sharp wit, and stories that make you laugh, cringe, and think, ‘Thank God that wasn’t me…or wait, maybe it was.’
Hit Follow for Real Talk
If you’re ready for business insights that come with a side of reality check (and a chuckle), welcome to the climb. Follow us, listen in, and let’s tackle the climb together—one unscripted step at a time."
The Unscripted Climb
Ep 1.5- What is a Brand with Natalie
summary
Part 1 of 10 of this mini marketing series- In this episode, Natalie discusses the significance of branding in both personal and business contexts. She emphasizes that a brand is more than just a logo; it encompasses values, belief systems, and visual identities that resonate with customers. The conversation explores how to differentiate oneself in the market, the importance of authenticity, and the need for brands to take a bold stance to connect with their audience effectively.
takeaways
- A brand is a collection of values and belief systems.
- Differentiation is crucial for standing out in the market.
- Great branding is bold and memorable.
- Building a brand requires backend strategy and positioning work.
- Brands should take a stance to connect with their audience.
- Authenticity in branding attracts the right clients.
- Founders must align their values with their brand.
- Core values should be more than just integrity and reliability.
- A brand experience should communicate the company's beliefs.
- If your strategy is not bold, it is not effective.