The Unscripted Climb
About Us:
"Welcome to Unscripted Climb, where we ditch the polished success tales and dive headfirst into the real stuff. Hosted by Chris Beecham and Michele Mower, this is the podcast where founders, CEOs, and even a celebrity or two come to spill the stories they usually don’t tell HR. Forget the sugar-coating—we’re here for the messy, raw, sometimes awkward truth of what it really takes to make it.
Why Listen?
Because we’re not about ‘living your best life’ fluff. We’re here to ask, 'What was your most epic screw-up?' and, 'Ever considered running off to a remote island mid-project?' From marketing disasters to those 'oh sh*t' moments that keep entrepreneurs up at night, our guests reveal the side of business that motivational posters just don’t cover.
Our Vibe?
Clever, candid, and with humor as dry as a three-day-old bagel. The Unscripted Climb is all about straight talk, sharp wit, and stories that make you laugh, cringe, and think, ‘Thank God that wasn’t me…or wait, maybe it was.’
Hit Follow for Real Talk
If you’re ready for business insights that come with a side of reality check (and a chuckle), welcome to the climb. Follow us, listen in, and let’s tackle the climb together—one unscripted step at a time."
The Unscripted Climb
Ep 2.5 - Brand Strategy with Natalie
Part 2 of 10 of this mini marketing series- In this episode of The Unscripted Climb, Natalie delves into the intricacies of brand strategy and positioning. She emphasizes the importance of understanding your customers through buyer personas, conducting market research, and analyzing competition. The conversation highlights the need for businesses to differentiate themselves through unique branding strategies that resonate with their target audience. Natalie also discusses the significance of crafting compelling brand messaging and the foundational work required before developing a visual identity.
takeaways
- Branding is an intangible asset that impacts ROI over decades.
- Strong brand positioning creates a lasting impact on business.
- Understanding your customers is crucial for effective branding.
- Buyer personas should reflect customer concerns and desires.
- Market research validates assumptions about your audience.
- Analyzing competition helps identify unique positioning opportunities.
- Great brands take calculated risks based on future trends.
- Brand messaging should articulate beliefs and values clearly.
- A successful strategy energizes both owners and employees.
- Visual identity development follows strategic groundwork.