The Unscripted Climb
About Us:
"Welcome to Unscripted Climb, where we ditch the polished success tales and dive headfirst into the real stuff. Hosted by Chris Beecham and Michele Mower, this is the podcast where founders, CEOs, and even a celebrity or two come to spill the stories they usually don’t tell HR. Forget the sugar-coating—we’re here for the messy, raw, sometimes awkward truth of what it really takes to make it.
Why Listen?
Because we’re not about ‘living your best life’ fluff. We’re here to ask, 'What was your most epic screw-up?' and, 'Ever considered running off to a remote island mid-project?' From marketing disasters to those 'oh sh*t' moments that keep entrepreneurs up at night, our guests reveal the side of business that motivational posters just don’t cover.
Our Vibe?
Clever, candid, and with humor as dry as a three-day-old bagel. The Unscripted Climb is all about straight talk, sharp wit, and stories that make you laugh, cringe, and think, ‘Thank God that wasn’t me…or wait, maybe it was.’
Hit Follow for Real Talk
If you’re ready for business insights that come with a side of reality check (and a chuckle), welcome to the climb. Follow us, listen in, and let’s tackle the climb together—one unscripted step at a time."
The Unscripted Climb
Ep 3.5- Visual Identity for your business with Natalie
In this conversation, Natalie discusses the significance of visual identity in branding, emphasizing that it encompasses more than just a logo. She highlights the importance of consistency in visual identity to make brands memorable and professional. For solopreneurs, she offers practical advice on how to start building a brand identity on a budget, suggesting the use of freelance platforms and the importance of a clear vision before hiring a designer.
takeaways
Visual identity is not just a logo; it's a comprehensive expression.
A strong visual identity evokes clear feelings and associations.
Consistency in branding is crucial for memorability and professionalism.
Solopreneurs can start with freelance designers to create a visual identity.
Building a Pinterest board can help clarify brand vision.
Investing in a professional agency is important as the business grows.
Merchandise should align with the visual identity of the brand.
Colors, typography, and graphic elements must work together cohesively.
Avoid perfectionism; focus on getting started with branding.
Customer data should inform future branding investments.