The Unscripted Climb
Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door.
Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels.
This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-knuckled their way through growth, failure, reinvention, and maybe a public meltdown or two.
Why Listen?
Because behind every shiny brand is a messy middle.
We ask the questions most podcasts won’t
- What was your biggest screw-up
- How close were you to quitting
- And what kept you from walking away
What You’ll Hear:
• Wild origin stories
• Marketing disasters and comebacks
• Real-talk sales advice
• Team dynamics that don’t make it into LinkedIn posts
• And the kind of lessons you only learn after failing hard
Our Vibe?
Dry humor. Sharp insights. Candid convos with zero corporate gloss.
If you're tired of recycled advice and ready for the honest version of entrepreneurship, you're in the right place.
Subscribe and join the climb. Awkward stumbles and all.
The Unscripted Climb
🎧 Ep 1.5 – What Is a Brand? (Mini Marketing Series)
Mini Episode = Big Truths.
In this first mini episode of The Unscripted Climb, cohost Natalie Micale unpacks the real meaning of branding—and spoiler alert: it’s not just your logo.
Your brand is your belief system with a visual identity. It’s what you stand for, how you show up, and why people connect (or don’t). This bite-sized episode hits the heart of what makes branding work—and why most brands miss the mark by playing it safe.
Whether you're building a personal brand or trying to scale your business, this is the wake-up call your marketing strategy probably needs.
🔥 Takeaways:
- A brand is your belief system, not just a visual
- Playing it safe is playing to be forgotten
- Authentic brands attract aligned customers
- Core values should mean something (sorry, “integrity” doesn’t count)
- If your branding doesn’t take a stance, it’s just noise
🛠️ Need help building a brand that actually connects?
- Oh Hello Agency – Smart strategy. Killer design.
- Perch Merch – Merch that tells your brand story (without looking like a company picnic giveaway)
🎙️ Hosted by Chris Beecham & Natalie Micale
🎯 Keywords:
branding, brand identity, marketing tips, personal brand, business growth, brand values, differentiation, customer connection, brand strategy, visual identity
đź’Ą Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
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